6 of the Best POP Displays and Why They Work

Never underestimate the power of an impulse buy. Point of purchase (POP) displays are popular for exactly that reason—they entice people to buy something they may not have otherwise, simply because it’s handy at or near checkout. Whether it’s candy at the grocery store, a bookmark at the bookstore or a car charger at the auto parts store, we’ve all done it. Consumers are 10 percent more likely to add impulse items to their purchase when shopping in-store vs. shopping online. Using POP displays near the moment of checkout is certainly an effective way to increase in-store sales.

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Holiday Window Display Ideas for Retailers

No matter how big or small your retail business may be, it is important to create enticing window exhibits that draw foot traffic into your store. Your window showcases the first impression of your shop — it’s your chance to catch someone’s eye and encourage them to come in and browse. The holiday season is no exception. In fact, window displays are actually most prevalent during the holiday season. Many big box retailers create magnificent holiday window displays that attract thousands of visitors each year.

 

In this article, we will share some of our favorite holiday window displays from years past as well as some tips you can steal from these retailers for creating your own window creations. We hope these stunning examples and our quick tips will provide you with some inspiration this holiday season.

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7 Ways to Use Cross-Merchandising to Increase In-Store Sales

Despite the very real pressures facing many retailers, there are still well over 400,000 brick-and-mortar stores in the U.S., according to Statista, the vast majority of which are small businesses. While online shopping has taken off with millennials, Gen Z consumers overwhelmingly prefer to do their shopping in stores—81 percent—and 73 percent said they like to discover new products there. Cross-merchandising by using one product to sell another is a tried-and-true way to increase in-store sales per customer. Why sell just one item when you could be selling two, three or more? Here are seven ways to cross-merchandise effectively in your retail store.

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Color Psychology for Marketers & Merchandisers

Carefully choosing display elements is an essential step in any visual merchandising project and incorporating the right color for your brand or product can bring your display to the next level. But why not stick to a classic black or transparent scheme? While transparent or black display fixtures are usually a safe bet, research from colorcom.com reveals that 52% of shoppers won’t return to a store based on aesthetics alone. A study by 97thfloor.com shows that color advertisements engage customers 42% more than black and white.
 
If you haven’t used color in your displays before, don’t be nervous! This guide will help you decide which colors can psychologically promote and sell your products and services. Continue reading Color Psychology for Marketers & Merchandisers

A Guide to Using Retail Signage in Your Store

In today’s increasingly competitive retail environment, visual merchandisers and marketers must be vigilant when seeking ways to gain an edge on their competitors. Retail signage is one clear way to gain this advantage. Retail signage helps attract customers into a store, and further encourages purchases once customers enter.
 
However, visual merchandisers need to design signage with intent. Otherwise, signage may miss the mark and ultimately become ineffective. Let’s go over a few recommendations and strategies to create the most effective signage for your store. Continue reading A Guide to Using Retail Signage in Your Store

5 Examples of Good Customer Service in Retail

There are many benefits to focusing on customer retention; In fact it actually costs 5 times less to keep your current customers than it does to obtain a new one. And even better, the gift of loyal customers keeps on giving; Your brand reputation will increase, and in the age of social media, word will travel fast. But how do we keep these customers loyal? Well, a retail company successful in keeping its current customers happy has exceptional customer service. Continue reading 5 Examples of Good Customer Service in Retail

How to Create the Perfect Holiday Retail Displays This Season

Holiday displays help retailers take advantage of the popularity and profitability of winter holidays, where gift-giving and decorating become widespread across many cultures and countries. With most holiday sales taking place between the months of November and December, many stores choose to alter their retail displays at this time to join in on the holiday excitement. Continue reading How to Create the Perfect Holiday Retail Displays This Season

How to Display and Design Endcaps

Endcaps are point-of-purchase product displays that are placed at the end of aisles in retail stores and grocery stores. Due to their conspicuous placement, endcaps are prime real estate for visual merchandisers. Not only do they encourage impulse purchases, they set the tone for the entire aisle they’re attached to and temporarily influence buyer behavior as a result.
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The Ultimate List of Retail Statistics and Trends

Retail is a rapidly changing business. In fact, how we purchase has changed immensely in just the last five years. From eCommerce, to pop-up shops to brick and mortar, there are a lot of areas for consideration when choosing which direction you want your store to take. Over the years, we at shopPOPdisplays have seen a number of these changes in the industry through our collaborations with large brands and retailers.

 

These statistics and trends should be able to help you leverage the potential of your in-store brand, expand on customer loyalty, and get ahead of the competition. Continue reading The Ultimate List of Retail Statistics and Trends

How to Encourage Impulse Buying with Point-of-Purchase Displays

For brick-and-mortar retailers, impulse purchases are key to capturing additional, unplanned sales from customers. These small purchases can incrementally grow to represent a significant portion of sales—over the course of a year, the average customer will spend $5,400 on these small, spontaneous transactions. Interestingly, 79 percent of impulse purchases occur in brick-and-mortar stores as opposed to online, representing a sizeable and unique strength that all brick-and-mortar retailers should integrate into their visual merchandising strategy. Continue reading How to Encourage Impulse Buying with Point-of-Purchase Displays