They say don’t judge a book by its cover. But, most of us can’t help ourselves. Especially when walking past flashy window displays at malls, downtown shopping areas, and even when surfing the web. Whether or not consumers know it, they are always looking for a brand that speaks to them through iconic, on-point design. That’s why if you are retailer of any magnitude, it is essential to drive effective POP displays. Powerful POP displays will successfully engage, inform, and persuade your target consumer with all the bells and whistles. It just requires some soul searching and creative finesse. Continue reading What You Should Know Before Building an Eye-Catching POP Display
Whether you are adding a high-end look to your retail display or using one of our custom made acrylic products to showcase beloved memorabilia, it’s important to understand how to properly care for this versatile material. Acrylic is an outstandingly strong, optically clear plastic that can be used for many years if treated right, so be kind to your acrylic pieces and beautifully highlight the things you love. Listed below are some helpful tips to keep your acrylic products resilient and bright. Continue reading 5 Ways to Maintain the Beauty of Your Acrylic Products
At shopPOPdisplays we offer a wide selection of hand-crafted LED pedestals. Versatile in design, these LED pedestals are available in a variety of finishes including wood veneers and laminates. They can be made to order and are instrumental in safeguarding and beautifully illuminating products, artwork, collectibles, antiques, and more. Listed below are 5 popular venues where our lighted pedestals can be used to enhance your products or prized possessions. Continue reading 5 Places Where LED Pedestals Come in Handy
In order to take advantage of all the opportunities you have to market to your audience through displays, thinking intentionally about every display location — especially custom countertop displays — is essential. Consider this: Your counters are the last place customers go before leaving your shop, the place where they’ll make any impulse purchases, based on what they see around them as they’re exiting. This means that the items you promote and showcase on your counters — whether they’re in acrylic risers or restaurant display cases — take prime store real estate and should be chosen strategically. Continue reading Custom Countertop Displays: What You Need To Know
I stumbled upon two approaches to customer service today. One was written from the perspective of a consumer. An entrepreneur speaking to sales professionals on behalf of prospects, wrote the other. Each spoke to the critical nature of empathy, defined as “the ability to understand and share the feelings of another.”
Continue reading Customer Service is About Empathy
Is Retail Dead? Well, if you ask us, and we ofered our opinion on business.com, our answer to the question is NO. With more than 50 combined years of retail, digital and communications experience, the eCommerce team at shopPOPdisplays.com is embracing the mantle of thought-leader in the business space.
Continue reading Is Retail Dead? shopPOPdisplays Doesn’t Think So!
Point-of-purchase (POP) designs are a critical component within the advertising process. Through the correct display, companies can connect with customers and encourage them to purchase specific products. An advertising image might say a thousand words, but a perfectly designed POP display can inspire customers to buy a product almost instantly. Here’s how… Continue reading Connect With Customers With These Point-of-Purchase Design Tips