Some might argue 2020 was the year of sneeze guards, but the invention has actually been around since the 1950s. A Midwest restauranteur and self-admitted germaphobe, Johnny Garneau, filed a patent in 1959 for an invention he called “The Food Service Table.”
How store owners choose to display products can have a great deal of influence on what sells and what doesn’t, but not all retail displays perform well. Getting it right is a bit of trial and error as customer habits and preferences are sussed out. There are, however, some tried-and-true ways to fix common mistakes that dampen sales potential.
This historically patriotic holiday has developed over recent years into the first really big retail shopping promotion of the new year, making it an important day for your store. Make your in-store promotions count with these President’s Day display tips.
Visual merchandising is key to enticing your customers to get into your store, stay longer, engage with your brand, and hopefully buy, buy, buy. Effective visual merchandising involves creativity and good decision making to fuel that first burst of purchasing desire and then keep the attention long enough for a sale and even recurring sales. Here are four common visual merchandising display techniques that can help many different kinds of retail businesses.
The fine art of organizing a retail space involves a lot of strategic thinking. Retailers know that clean and attractive aesthetics only get you so far. Understanding your buyer’s journey inside the store and what motivates him or her to come to your store in the first place are important factors to consider. All of this information can help you make the best decisions when it comes to product placement.
Use these merchandising tips to help you create a buzz that encourages shoppers to interact with and buy small items on impulse, without sacrificing merchandise security.
Leverage your successes when managing multiple retail stores, but don’t expect to copy them—every store is like running a unique business.
A lot of retailers assume that managing multiple retail stores, after opening a successful flagship outlet, is a straightforward matter of replicating the process in a new location. While you may have gained some basic knowledge from your flagship location about what works and doesn’t work with customers, there are always going to be a whole lot of important details that will be vastly different.
The following are some practical tips you can keep in mind when managing multiple retail stores to ensure you are on the path to success:
For those newly in love or others celebrating their long-time relationships, Valentine’s Day brings a certain amount of pressure to get things right. Over the years, that has translated into a lot of buying activity. In fact, in 2020, the National Retail Foundation (NRF) estimated in its annual survey that consumers spent about $27.4 billion on Valentine’s Day items, in comparison to only $20.7 billion in 2019, a 32% jump!
Retailers know that lovebirds are on the look-out for that perfect gift. And let’s keep in mind that even with online sales increasing, about 40% of Valentine’s Day sales still come from brick-and-mortar stores.
Right product, right place, right time—it’s the lofty retail merchandising goal to which so many designers aspire. There are a lot of products competing for your customer’s attention, so in order for in-store displays to perform, they need to blend eye-catching creative appeal with sound retail merchandising strategy. That said, even the most successful displays still need a refresh from time to time. Here are seven tips to help you breathe new life into some of your retail displays.