That time of year that college basketball fans wait for is upon us: March Madness®. The NCAA tournament, which usually begins in mid-March, brings out legions of fans rooting for their favorite team. Each year 60 million Americans watch the games, most often at the local bar, decked out in their team’s gear. That means there is a fantastic opportunity for local businesses—restaurants, bars, sporting goods stores, and more—to boost their profit margins during this time. Of course, it’s important to make your location appealing to customers. Keeping merchandise organized and patrons safe from overcrowding are key elements, and shopPOPdisplays has the retail displays to help business owners achieve both goals.