Tradeshow and corporate events offer a wide range of benefits for organizations. Sales teams can connect with clients and prospects to create real relationships. Your company can use panels and informational sessions to establish itself as a thought leader. Additionally, you can better explain the benefits of your products at a fraction of the cost. Consider the following stats and trends related to tradeshows and events: Continue reading The Ultimate List of Event and Tradeshow Statistics
Craft fair season is upon us! As local artists and craftspeople gear up to sell goods at these shows, it’s common to wonder exactly how to get noticed by shoppers in a bustling venue. Seasoned artists are aware that they only have a few seconds to capture a shopper’s attention as they peruse the fair – to take advantage of that short window of time, it’s important to assemble a booth that encourages shoppers to stop and take a closer look at your art. Continue reading Using Displays to Stand Out at a Craft Fair
Retail is a rapidly changing business. In fact, how we purchase has changed immensely in just the last five years. From eCommerce, to pop-up shops to brick and mortar, there are a lot of areas for consideration when choosing which direction you want your store to take. Over the years, we at shopPOPdisplays have seen a number of these changes in the industry through our collaborations with large brands and retailers.
These statistics and trends should be able to help you leverage the potential of your in-store brand, expand on customer loyalty, and get ahead of the competition. Continue reading The Ultimate List of Retail Statistics and Trends
Window displays use the windows on a retailer’s storefront to strengthen their brand’s image while promoting products. Retailers often use window displays as an initial touchpoint for shoppers, while enjoying differentiation from nearby competitors.
Ideally, a window display should disrupt a customer’s path, and encourage them to focus on the display for just a moment. Studies have shown that shoppers feel inclined to enter stores that have visual merchandising displays – and once a shopper has entered your store, they have a better chance of purchasing.