5 Visual Merchandising Tips for Sweet Valentine’s Day Sales

Retailers know first-quarter sales are needed to set the pace for the remainder of the year, so Valentine’s Day sales are about more than just selling chocolates for retailers around the country. In 2022, consumers spent $23.9 billion on Valentine’s Day gifts—the second-highest year on record, according to the National Retail Federation.

 

 

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10 Clever Tips on Engaging Customers with a Limited Sales Crew

Filling sales positions can be a challenge year-round, but it is especially important during the holiday season. According to a recent survey from MultiMediaPlus, executives are rushing to try to find solutions to the employee shortage—in addition to facing issues with the supply chain.

“We’re in a tighter labor market from an unemployment standpoint than last year,” says Matthew Lavery, director of talent acquisition at UPS, told Barron’s. “Candidates are more difficult to find.”

A lack of help can lead to lost sales, which is the last thing a retailer wants, especially during the holidays. Luckily, there are some simple, yet creative, steps you can take to make sure your profits are up even when staffing is down.

 

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How to Decorate Your Retail Store For The Holidays To Increase Sales

Once the spooky season wraps up post-Halloween, shoppers quickly trade in their pumpkin spice lattes and ‘Hocus Pocus 2’ premiere parties for peppermint mochas and weekend-long binges of the Hallmark Channel’s ‘Countdown to Christmas’. The most wonderful time of the year is rapidly approaching, so you should start thinking about ways to prepare your retail display stands for Christmas and Hanukkah now. Embracing the festive season in this way will help inspire customers to embrace the giving (and buying) spirit. Read on to discover our 10 best tips on how to decorate your store for the holidays.

 

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The Business of Crystals and Gemstones: A Guide to Meaning, Merchandising, and Marketing Good Vibes

Unless you’ve been living under a rock, crystals have been trending the last few years with no signs of slowing down. Beyond new-age types, the stones have found new appreciation from everyone from celebrities and collectors to social media influencers and gen Z teens (and their parents). But you know crystals and gemstones are really popular when Walmart is selling crystal-infused water bottles.

 

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New Ways To Give Back Through Sales

Appeal to the kindness of people and share in the reward. Although the notion of giving back is on full display during holiday season, year-round charitable sponsorship builds customer loyalty, positive brand messaging, and holiday spirit that spans 12 months a year. Cause marketing or Corporate Social Responsibility (CSR) is when a company contributes to charitable causes and supports social issues while also making a profit, but this dual-purpose mindset has garnered devout followers especially after the challenging last few years. Here, four ways your business can spread good will and boost consumer relationships throughout the year!

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