Color Psychology for Marketers & Merchandisers

Carefully choosing display elements is an essential step in any visual merchandising project and incorporating the right color for your brand or product can bring your display to the next level. But why not stick to a classic black or transparent scheme? While transparent or black display fixtures are usually a safe bet, research from colorcom.com reveals that 52% of shoppers won’t return to a store based on aesthetics alone. A study by 97thfloor.com shows that color advertisements engage customers 42% more than black and white.
 
If you haven’t used color in your displays before, don’t be nervous! This guide will help you decide which colors can psychologically promote and sell your products and services. Continue reading Color Psychology for Marketers & Merchandisers

25 Tips and Tricks for Lipstick and Cosmetic Displays

Whether you’d like to merchandise your newest line of cosmetics, or you’d like to organize your own boutique, it’s important to put a lot of consideration into retail displays. People who have an interest in beauty tend to also value aesthetics, so visual merchandising has an especially distinct impact on this group of consumers. Continue reading 25 Tips and Tricks for Lipstick and Cosmetic Displays

Using Wooden Barrels to Draw Attention & Increase Sales

Nothing says “rustic” like a wooden barrel. Barrels are traditionally used for aging liquor, but there are limitless alternative applications for these country staples in retail display and décor. Every retail business, from supermarkets to clothing stores, can incorporate wooden display barrels seamlessly into their merchandising and furnishing. Continue reading Using Wooden Barrels to Draw Attention & Increase Sales

Glass vs. Acrylic Display Cases – Which is Best?

Display cases are a staple in consumer-facing industries and are becoming increasingly popular for home use. They’re a great way to protect and display merchandise, collectibles, and other important items. While the value of a display case is clear, determining the best material for your display case isn’t always straightforward. Rather, it depends on the needs associated with your use case, or just personal preference. Continue reading Glass vs. Acrylic Display Cases – Which is Best?

A Guide to Using Retail Signage in Your Store

In today’s increasingly competitive retail environment, visual merchandisers and marketers must be vigilant when seeking ways to gain an edge on their competitors. Retail signage is one clear way to gain this advantage. Retail signage helps attract customers into a store, and further encourages purchases once customers enter.
 
However, visual merchandisers need to design signage with intent. Otherwise, signage may miss the mark and ultimately become ineffective. Let’s go over a few recommendations and strategies to create the most effective signage for your store. Continue reading A Guide to Using Retail Signage in Your Store

5 Common Visual Merchandising Mistakes in Retail Stores

In today’s increasingly competitive brick-and-mortar environment, a good product selection and low prices will not necessarily translate to success. Instead, retailers need to think about how they can design their stores to maximize their sales.
 
Unfortunately, many retailers put store design as an afterthought. This is especially true for retailers that are trying to break into the industry, as there are a lot of more pressing considerations to make. Retailers need to know what they are selling, for what price, to which consumers, exactly where their store will be located, and more. With retailers juggling so many important considerations, it’s no wonder that design occasionally falls to the wayside. Continue reading 5 Common Visual Merchandising Mistakes in Retail Stores

5 Examples of Good Customer Service in Retail

There are many benefits to focusing on customer retention; In fact it actually costs 5 times less to keep your current customers than it does to obtain a new one. And even better, the gift of loyal customers keeps on giving; Your brand reputation will increase, and in the age of social media, word will travel fast. But how do we keep these customers loyal? Well, a retail company successful in keeping its current customers happy has exceptional customer service. Continue reading 5 Examples of Good Customer Service in Retail

How to Create the Perfect Holiday Retail Displays

Holiday displays help retailers take advantage of the popularity and profitability of winter holidays, where gift-giving and decorating become widespread across many cultures and countries. With many of these events taking place between the months of November and December, many stores choose to alter their retail displays at this time to join in on the holiday excitement. Continue reading How to Create the Perfect Holiday Retail Displays

50 Holiday Shopping Statistics and Trends

The holiday season is a wonderful time of the year for consumers and retailers alike. During the last few months of the year, shoppers surge into shopping malls, small businesses, and online stores to purchase gifts for their winter celebrations.
 
However, competition can be stiff during this time of year, with almost every retailer vying to maximize their revenue. As a result, retailers that understand the motivations and purchasing habits of their shoppers stand to reap the most profit. Let’s take a look at key statistics and trends that retailers should leverage during this holiday season. Continue reading 50 Holiday Shopping Statistics and Trends

How to Maximize Floorspace in a Retail Store

Retailers must take care to craft creative retail displays that bring in new customers while succinctly communicating their brand image. For small stores with limited space in particular, it’s imperative that they make the most out of their visual merchandising strategy to maximize their impact. While many merchandisers assume that having less floorspace would make their task simpler, the reality is that retailers with little space must use every part of their store – which can leave a lot less room for error. Continue reading How to Maximize Floorspace in a Retail Store