Visual merchandising is key to enticing your customers to get into your store, stay longer, engage with your brand, and hopefully buy, buy, buy. Effective visual merchandising involves creativity and good decision making to fuel that first burst of purchasing desire and then keep the attention long enough for a sale and even recurring sales. Here are four common visual merchandising display techniques that can help many different kinds of retail businesses.
The fine art of organizing a retail space involves a lot of strategic thinking. Retailers know that clean and attractive aesthetics only get you so far. Understanding your buyer’s journey inside the store and what motivates him or her to come to your store in the first place are important factors to consider. All of this information can help you make the best decisions when it comes to product placement.
Every retail business in the world continues to experience some level of digital transformation. These shifts involve more than driving traffic to a website, efficiently filling online shopping carts and making sure your products get to consumers’ homes.
A new year always brings about lots of change and new merchandising trends for retail businesses. 2021 will be a pivotal year for the retail space due to the lasting effects of Covid-19. From pop-up shops to lighted displays, this next year has many unique trends in store. In this article, we will share a few up-and-coming retail merchandising trends to help you prepare your business for 2021.
Carefully choosing display elements is an essential step in any visual merchandising project and incorporating the right color for your brand or product can bring your display to the next level. But why not stick to a classic black or transparent scheme? While transparent or black display fixtures are usually a safe bet, research from colorcom.com reveals that 52% of shoppers won’t return to a store based on aesthetics alone. A study by 97thfloor.com shows that color advertisements engage customers 42% more than black and white.
If you haven’t used color in your displays before, don’t be nervous! This guide will help you decide which colors can psychologically promote and sell your products and services. Continue reading Color Psychology for Marketers & Merchandisers
Nothing says “rustic” like a wooden barrel. Barrels are traditionally used for aging liquor, but there are limitless alternative applications for these country staples in retail display and décor. Every retail business, from supermarkets to clothing stores, can incorporate wooden display barrels seamlessly into their merchandising and furnishing. Continue reading Using Wooden Barrels to Draw Attention & Increase Sales
In today’s increasingly competitive brick-and-mortar environment, a good product selection and low prices will not necessarily translate to success. Instead, retailers need to think about how they can design their stores to maximize their sales.
Unfortunately, many retailers put store design as an afterthought. This is especially true for retailers that are trying to break into the industry, as there are a lot of more pressing considerations to make. Retailers need to know what they are selling, for what price, to which consumers, exactly where their store will be located, and more. With retailers juggling so many important considerations, it’s no wonder that design occasionally falls to the wayside. Continue reading 5 Common Visual Merchandising Mistakes in Retail Stores
Holiday displays help retailers take advantage of the popularity and profitability of winter holidays, where gift-giving and decorating become widespread across many cultures and countries. With many of these events taking place between the months of November and December, many stores choose to alter their retail displays at this time to join in on the holiday excitement. Continue reading How to Create the Perfect Holiday Retail Displays
Retailers must take care to craft creative retail displays that bring in new customers while succinctly communicating their brand image. For small stores with limited space in particular, it’s imperative that they make the most out of their visual merchandising strategy to maximize their impact. While many merchandisers assume that having less floorspace would make their task simpler, the reality is that retailers with little space must use every part of their store – which can leave a lot less room for error. Continue reading How to Maximize Floorspace in a Retail Store
Endcaps are point-of-purchase product displays that are placed at the end of aisles in retail stores and grocery stores. Due to their conspicuous placement, endcaps are prime real estate for visual merchandisers. Not only do they encourage impulse purchases, they set the tone for the entire aisle they’re attached to and temporarily influence buyer behavior as a result.
Continue reading How to Display and Design Endcaps