When food trucks became all the rage a few years ago, retailers realized there was an opportunity beyond food. What if you didn’t have to wait for the customer to come to you but could instead go directly to the customer? Hence the mobile pop-up store was born. Today you’ll find fashion trucks, flower trucks, sneaker trucks, book trucks, and more. In this post, we will give truck owners tips on finding the right pop up store fixtures, optimizing the layout with signage, selecting appropriate products, and more.