One thing we may have gained during the pandemic. A new appreciation for our outdoor space. We realized that these areas, from the front porch to the backyard firepit, can be treated as an extension of our homes—and we really don’t use them enough. As we move forward, we can continue to use these outdoor spaces to safely entertain. (Our neighbors in Alaska and the Scandinavian countries have been doing so for years!) So instead of feeling cooped up indoors this winter, take it outside. Here are a few ideas to help you warm up to outdoor entertaining. Continue reading Outdoor Entertaining Planning 101: From Space Prep to Furniture and Food, Tips for Every Budget
Category: Business Development
5 Ways LED Lighting Elevates Any Space
Monochromatic or multicolor, people are attracted to upscale lighted spaces; this is especially true of clients and customers. So, whether you are trying to elevate the look of a retail store, office building, gallery, or home space, cost-effective light-emitting diodes or LED lighting can quickly transform a drab, poorly lit environment into a bright, sleek oasis. From illuminating a room with string lights to enhancing prized possessions and merchandise by using LED risers and LED pedestal display cases, LED lighting can reshape any environment and help redirect focus to products, artwork, clients and guests all without the high cost and heat of comparative lighting. Below we will explore five unique ways LED lighting can revamp your space and the array of LED fixtures available best suited to your lighting needs.
Plan Easy and Elegant Events for Less: 5 Ideas to Get You Started
After two years of having to put parties on pause, people are ready to get together and celebrate. Whether you’re hosting a party for personal or professional reasons, you want your event to be one to remember.
It’s no secret, however, that throwing a party can be costly. The tab can add up quickly from food and drinks to décor and entertainment. Fortunately, there are plenty of ways to turn the ordinary into the extraordinary, without breaking the bank. Here are five ideas to get you started.
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8 Merchandising Tips for March Madness® That Won’t Make You Crazy
That time of year that college basketball fans wait for is upon us: March Madness®. The NCAA tournament, which usually begins in mid-March, brings out legions of fans rooting for their favorite team. Each year 60 million Americans watch the games, most often at the local bar, decked out in their team’s gear. That means there is a fantastic opportunity for local businesses—restaurants, bars, sporting goods stores, and more—to boost their profit margins during this time. Of course, it’s important to make your location appealing to customers. Keeping merchandise organized and patrons safe from overcrowding are key elements, and shopPOPdisplays has the retail displays to help business owners achieve both goals.
Continue reading 8 Merchandising Tips for March Madness® That Won’t Make You Crazy
How Versatile Acrylic Boxes Can Make an Event
Planning a special event takes a great deal of time and money, so finding something that can serve multiple purposes and help make your celebration stand out is a true game-changer. For event planners, one of those items is the acrylic box. “Acrylic boxes are great for multi-use when it comes to weddings and events,” says Sam Nelson of EVL Events. “We will have our signage or stationery vendor duplicate the font used throughout the wedding and vinyl something on the box to customize it for the couple and make it stand out.”
Continue reading How Versatile Acrylic Boxes Can Make an Event
5 Visual Merchandising Tips for Sweet Valentine’s Day Sales
Retailers know first-quarter sales are needed to set the pace for the remainder of the year, so Valentine’s Day sales are about more than just selling chocolates for retailers around the country. In 2022, consumers spent $23.9 billion on Valentine’s Day gifts—the second-highest year on record, according to the National Retail Federation.
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January White Sale: 6 Tips on How to Put One Together
Ah, January… A time when all the hustle and bustle from the busy holiday season settles and the tempting lure of a fresh new year beckons. It’s a clean slate met with energy and motivation to set new goals and a better precedent for yourself. But, for many retailers, January hits hard on sales, as customers focus instead on paying off holiday debts racked up since Black Friday and obliging to tough New Year’s resolutions.
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10 Tips for Repurposing Holiday Decorations and Merchandisers
Tis’ the season for festive decorating in your retail space. Christmas, Hanukkah, and Kwanzaa are full of an array of colors from green, red, black, blue, white, and gold, to silver—displays are illuminated with tinsel and color. From all celebrated winter holidays, visual merchandisers are often faced with the question of what to do after the season comes and goes with all their merchandisers and decorations. Below are 10 unique and clever tips to transform your retail space repurposing items like decorations and merchandisers so they can blend in with any occasion and save money! Continue reading 10 Tips for Repurposing Holiday Decorations and Merchandisers
Choosing the Best Display Case to Boost Sales and Security
When it comes to choosing display cases, there is more to consider than just boosting sales. Since the pandemic, retail theft has been on the rise, with 88 percent of retailers admitting that it has become a bigger problem for them. In fact, shoplifting has increased by 21 percent over the last year. But it’s not just simple shoplifting. According to a National Retail Security Survey (NRSS), last year saw a 26.5 percent boost in organized retail crime incidents, costing retailers an estimated $100 billion.
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10 Clever Tips on Engaging Customers with a Limited Sales Crew
Filling sales positions can be a challenge year-round, but it is especially important during the holiday season. According to a recent survey from MultiMediaPlus, executives are rushing to try to find solutions to the employee shortage—in addition to facing issues with the supply chain.
“We’re in a tighter labor market from an unemployment standpoint than last year,” says Matthew Lavery, director of talent acquisition at UPS, told Barron’s. “Candidates are more difficult to find.”
A lack of help can lead to lost sales, which is the last thing a retailer wants, especially during the holidays. Luckily, there are some simple, yet creative, steps you can take to make sure your profits are up even when staffing is down.
Continue reading 10 Clever Tips on Engaging Customers with a Limited Sales Crew