Category: Visual Merchandising

How to Create Striking Displays to Overcome eCommerce Competition

Online shopping may be on the rise, but many customers are unwilling to let go of traditional, brick-and-mortar retailers. In fact, only a slim majority of millennials prefer shopping online, with all other age demographics-even Gen Z-preferring to go in-store. This is primarily due to the diligent work of visual merchandisers to create unique, engaging in-store experiences. Continue reading How to Create Striking Displays to Overcome eCommerce Competition

How to Use Pedestals to Make Point-of-Purchase Displays Stand Out

Point of purchase displays, also known as POP displays, are a very effective way to display products and encourage sales from shoppers within retail stores. POP displays are usually displayed separate from shelving, in any part of the store where customers can engage with products.

POP displays can provide a range of benefits for brands that choose to implement them. One medium that brands use to create POP displays is display pedestals. Since they are available in a range of colors, styles, and sizes, marketers find these effective vehicles for their POP displays. To learn more about how POP displays benefit brands and how to select the best pedestal for your POP display, read on. Continue reading How to Use Pedestals to Make Point-of-Purchase Displays Stand Out

What is Visual Merchandising and Why is it Important?

With the influence of eCommerce growing, brick-and-mortar stores need to capitalize on every potential customer entering their store. That’s why visual merchandising has become such a critical part of the in-store experience in recent years. It vastly improves the customer experience, encouraging repeat purchases. These displays also highlight the features and benefits of the products that stores would like to promote, improving sales of specific items. Continue reading What is Visual Merchandising and Why is it Important?

11 Visual Merchandising Techniques to Freshen Up Your Retail Display

Right product, right place, right time—it’s the lofty visual merchandising goal to which so many designers aspire. There are a lot of products competing for your customer’s attention. Effective retail merchandising involves creativity and good decision-making to fuel that first burst of purchasing desire. In order to keep customer attention long enough for a sale, retail displays need to blend eye-catching creative appeal with a sound visual merchandising strategy.

 

Read our guide to visual merchandising and start breathing new life into your retail displays.
Continue reading 11 Visual Merchandising Techniques to Freshen Up Your Retail Display

Creating a Better Customer Experience with Visual Merchandising

Today, the customer experience retailers provide is one of the biggest factors that determines which brands will sink and which will swim. With that being said, in terms of retail customer experience, visual merchandising is everything. Effectively leveraging visual merchandising in your brick-and-mortar will help draw customers into boost retail sales, while helping provide a positive customer experience that keeps them coming back. Continue reading Creating a Better Customer Experience with Visual Merchandising

Tips and Tricks to Boost Your Retail Sales

Regardless of the products you’re selling at your storefront, there are plenty of opportunities to consistently boost sales. How? By keeping your retail displays updated! Optimizing your product displays ensures your customers consistently have something new to catch their eyes. Moreover, quality displays provide personal views of your latest and greatest products, helping guide them toward a faster buying decision.

With this in mind, we’re diving into a few tips and tricks you can use to boost your display efforts and maximize your retail sales. Take a look: Continue reading Tips and Tricks to Boost Your Retail Sales

7 Tips to Get Your Store Ready for Black Friday

Black Friday is the largest shopping day of the year in the US. Just last year, Americans planned on spending 59.57 billion on Black Friday and Cyber Monday purchases combined. For retailers, this season is make-or-break. The stores ready to take full advantage of consumers eager to purchase in time for the holidays will no doubt generate increased revenue. But what if you don’t have a game plan laid out for the big day? Continue reading 7 Tips to Get Your Store Ready for Black Friday

The Benefits of Acrylic Displays

When you’re in need of a display that is as eye-catching as it is transparent, acrylic may be the solution.

Acrylic displays come in a wide array of shapes and sizes and are easily customizable. They are used across a variety of industries, including retail and restaurants and can even be used in homes and offices. In fact, if you take a look around, you probably have some sort of acrylic display in your home right now!

To dive in further and really showcase the value of acrylic displays, we’ve put together a list of benefits. Let’s jump in.
Continue reading The Benefits of Acrylic Displays

4 Wooden Retail Displays for Rustic POP Visuals

Wooden retail displays can go a long way when you’re trying to create a rustic look. Because of the nature of the material, the color, and the texture, you can instantly create a rustic POP visual with this type of retail display. Let’s take a look at four different types of wooden retail displays you can utilize throughout your store to develop the classic rustic aesthetic you’re after. Continue reading 4 Wooden Retail Displays for Rustic POP Visuals

Get Inspired: 3 Retail Display Examples

When it comes to creating eye-catching displays to showcase your products, the only limit is your imagination. Considering retail displays are available in a wide array of materials, shapes, sizes, and colors, POP displays can be customized to speak to your unique brand. With so many options available choosing the right display for your unique needs can seem difficult—but it doesn’t have to be!

In this post, we’re highlighting three examples of retail displays alongside their unique aspects that will put the pop in your POP display efforts. Continue reading Get Inspired: 3 Retail Display Examples