Category: Retail Strategy

5 Places Where LED Pedestals Come in Handy

At shopPOPdisplays we offer a wide selection of hand-crafted LED pedestals. Versatile in design, these LED pedestals are available in a variety of finishes including wood veneers and laminates. They can be made to order and are instrumental in safeguarding and beautifully illuminating products, artwork, collectibles, antiques, and more. Listed below are 5 popular venues where our lighted pedestals can be used to enhance your products or prized possessions. Continue reading 5 Places Where LED Pedestals Come in Handy

Custom Countertop Displays: What You Need To Know

In order to take advantage of all the opportunities you have to market to your audience through displays, thinking intentionally about every display location — especially custom countertop displays — is essential. Consider this: Your counters are the last place customers go before leaving your shop, the place where they’ll make any impulse purchases, based on what they see around them as they’re exiting. This means that the items you promote and showcase on your counters — whether they’re in acrylic risers or restaurant display cases — take prime store real estate and should be chosen strategically. Continue reading Custom Countertop Displays: What You Need To Know

Customer Service is About Empathy

I stumbled upon two approaches to customer service today. One was written from the perspective of a consumer. An entrepreneur speaking to sales professionals on behalf of prospects, wrote the other. Each spoke to the critical nature of empathy, defined as “the ability to understand and share the feelings of another.”
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Is Retail Dead? shopPOPdisplays Doesn’t Think So!

Is Retail Dead? Well, if you ask us, and we ofered our opinion on business.com, our answer to the question is NO. With more than 50 combined years of retail, digital and communications experience, the eCommerce team at shopPOPdisplays.com is embracing the mantle of thought-leader in the business space.
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Connect With Customers With These Point-of-Purchase Design Tips

Point-of-purchase (POP) designs are a critical component within the advertising process. Through the correct display, companies can connect with customers and encourage them to purchase specific products. An advertising image might say a thousand words, but a perfectly designed POP display can inspire customers to buy a product almost instantly. Here’s how… Continue reading Connect With Customers With These Point-of-Purchase Design Tips