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In a world where shoppers are dependent on the convenience of purchasing goods online, it can be challenging to drive customers into your brick-and-mortar storefront. With this in mind, one of the common pain points for retailers trying to drive in-store traffic comes down to the display efforts they use to entice consumers. So, how can retailers better leverage their displays to catch the attention of consumers and get them through the door? In this article, we explore what factors and approaches that should be considered when constructing retail displays in terms of product placement and visual merchandising. To get back to the basics, visual merchandising is the process of planning out your store layout and pairing this plan with the right displays to maximize ROI and boost sales. Additionally, we cover tips and tricks you can use in your display efforts to appeal to your customer base and encourage purchases. Continue reading Visual Merchandising: Create POP Displays to Drive Sales
Category: Retail Strategy
Finding the Right Display Case or Display Items for Your Bakery
If you are a bakery owner, you know how crucial it is to have an impressive presentation for your baked goods. Presenting delicious products to your customers in a unique, appealing way is essential for your business’s ROI. Combining the best of functionality and design is key to creating a successful bakery display. Here at shopPOPdisplays we have a variety of display cases and stands that will help enhance your food product while also providing a beautiful foundation for it to rest. Listed below are examples of some of our products that can delightfully highlight your sweet treats. Continue reading Finding the Right Display Case or Display Items for Your Bakery
The Benefits of Acrylic Displays
When you’re in need of a display that is as eye-catching as it is transparent, acrylic may be the solution.
Acrylic displays come in a wide array of shapes and sizes and are easily customizable. They are used across a variety of industries, including retail and restaurants and can even be used in homes and offices. In fact, if you take a look around, you probably have some sort of acrylic display in your home right now!
To dive in further and really showcase the value of acrylic displays, we’ve put together a list of benefits. Let’s jump in.
Continue reading The Benefits of Acrylic Displays
4 Wooden Retail Displays for Rustic POP Visuals
Wooden retail displays can go a long way when you’re trying to create a rustic look. Because of the nature of the material, the color, and the texture, you can instantly create a rustic POP visual with this type of retail display. Let’s take a look at four different types of wooden retail displays you can utilize throughout your store to develop the classic rustic aesthetic you’re after. Continue reading 4 Wooden Retail Displays for Rustic POP Visuals
5 Benefits of Showcasing Art with Wood and Acrylic Display Pedestals
Display pedestals are viewed by artists and designers as an important element in creating interest for their art display. Since provoking interest in the piece of art is so important, choosing the right pedestal for your display can make all the difference. Display pedestals are being used more than ever, for both function and design. They are chosen by designers in a variety of sizes, shapes, and materials to create striking displays. Wood and acrylic display pedestals from shopPOPdisplays offer a wide array of benefits for curators and art collectors alike who are looking to add valuable art in a museum, gallery, or home. Listed below are 5 benefits to showcasing your artwork with our wood and acrylic display pedestals. Continue reading 5 Benefits of Showcasing Art with Wood and Acrylic Display Pedestals
Get Inspired: 3 Retail Display Examples
When it comes to creating eye-catching displays to showcase your products, the only limit is your imagination. Considering retail displays are available in a wide array of materials, shapes, sizes, and colors, POP displays can be customized to speak to your unique brand. With so many options available choosing the right display for your unique needs can seem difficult—but it doesn’t have to be!
In this post, we’re highlighting three examples of retail displays alongside their unique aspects that will put the pop in your POP display efforts. Continue reading Get Inspired: 3 Retail Display Examples
What You Should Know Before Building an Eye-Catching POP Display
They say don’t judge a book by its cover. But, most of us can’t help ourselves. Especially when walking past flashy window displays at malls, downtown shopping areas, and even when surfing the web. Whether or not consumers know it, they are always looking for a brand that speaks to them through iconic, on-point design. That’s why if you are retailer of any magnitude, it is essential to drive effective POP displays. Powerful POP displays will successfully engage, inform, and persuade your target consumer with all the bells and whistles. It just requires some soul searching and creative finesse. Continue reading What You Should Know Before Building an Eye-Catching POP Display
5 Ways to Maintain the Beauty of Your Acrylic Products
Whether you are adding a high-end look to your retail display or using one of our custom made acrylic products to showcase beloved memorabilia, it’s important to understand how to properly care for this versatile material. Acrylic is an outstandingly strong, optically clear plastic that can be used for many years if treated right, so be kind to your acrylic pieces and beautifully highlight the things you love. Listed below are some helpful tips to keep your acrylic products resilient and bright. Continue reading 5 Ways to Maintain the Beauty of Your Acrylic Products
5 Places Where LED Pedestals Come in Handy
At shopPOPdisplays we offer a wide selection of hand-crafted LED pedestals. Versatile in design, these LED pedestals are available in a variety of finishes including wood veneers and laminates. They can be made to order and are instrumental in safeguarding and beautifully illuminating products, artwork, collectibles, antiques, and more. Listed below are 5 popular venues where our lighted pedestals can be used to enhance your products or prized possessions. Continue reading 5 Places Where LED Pedestals Come in Handy
Custom Countertop Displays: What You Need To Know
In order to take advantage of all the opportunities you have to market to your audience through displays, thinking intentionally about every display location — especially custom countertop displays — is essential. Consider this: Your counters are the last place customers go before leaving your shop, the place where they’ll make any impulse purchases, based on what they see around them as they’re exiting. This means that the items you promote and showcase on your counters — whether they’re in acrylic risers or restaurant display cases — take prime store real estate and should be chosen strategically. Continue reading Custom Countertop Displays: What You Need To Know