Category: Retail Strategy

Your Guide to the Modern In-Store Customer Experience

The customer experience has come a long way, thanks to technology and the wide array of resources retailers now have at their fingertips. Today, however, consumers have a wider variety of shopping options than ever before. Resources like e-commerce shopping, mobile apps, and customer review sites now put control over the shopping experience in the hands of the consumer.
 
As a result, today’s retailers need to differentiate themselves—providing unique customer experiences that convince consumers to take their business through the doors of brick and mortar storefronts. With this in mind, we’re exploring what consumers expect from the in-store experience and the tips and tricks retailers can use to generate more revenue. Continue reading Your Guide to the Modern In-Store Customer Experience

7 Tips to Get Your Store Ready for Black Friday

Black Friday is the largest shopping day of the year in the US. Just last year, Americans planned on spending 59.57 billion on Black Friday and Cyber Monday purchases combined. For retailers, this season is make-or-break. The stores ready to take full advantage of consumers eager to purchase in time for the holidays will no doubt generate increased revenue. But what if you don’t have a game plan laid out for the big day? Continue reading 7 Tips to Get Your Store Ready for Black Friday

Retail Shopping Isn’t Dead: A Guide to Retail Success

Modern retail shopping has undergone a lot of changes in the past few years. While many speculate that these changes signal the end for in-store shopping, the data suggests otherwise. The era of visiting brick-and-mortar storefronts isn’t over. In fact according to a research study by Time Trade. 75% of buyers prefer to buy in-store if the item they are looking to purchase can be found in the nearby store online. However, with the introduction of the online marketplace, retailers need to adapt to the changes introduced by digital channels and e-commerce by providing new experiences for customers to keep them coming through the door. Continue reading Retail Shopping Isn’t Dead: A Guide to Retail Success

Visual Merchandising: Create POP Displays to Drive Sales

In a world where shoppers are dependent on the convenience of purchasing goods online, it can be challenging to drive customers into your brick-and-mortar storefront. With this in mind, one of the common pain points for retailers trying to drive in-store traffic comes down to the display efforts they use to entice consumers. So, how can retailers better leverage their displays to catch the attention of consumers and get them through the door? In this article, we explore what factors and approaches that should be considered when constructing retail displays in terms of product placement and visual merchandising. To get back to the basics, visual merchandising is the process of planning out your store layout and pairing this plan with the right displays to maximize ROI and boost sales. Additionally, we cover tips and tricks you can use in your display efforts to appeal to your customer base and encourage purchases. Continue reading Visual Merchandising: Create POP Displays to Drive Sales

Finding the Right Display Case or Display Items for Your Bakery

If you are a bakery owner, you know how crucial it is to have an impressive presentation for your baked goods. Presenting delicious products to your customers in a unique, appealing way is essential for your business’s ROI. Combining the best of functionality and design is key to creating a successful bakery display. Here at shopPOPdisplays we have a variety of display cases and stands that will help enhance your food product while also providing a beautiful foundation for it to rest. Listed below are examples of some of our products that can delightfully highlight your sweet treats. Continue reading Finding the Right Display Case or Display Items for Your Bakery

The Benefits of Acrylic Displays

When you’re in need of a display that is as eye-catching as it is transparent, acrylic may be the solution.

Acrylic displays come in a wide array of shapes and sizes and are easily customizable. They are used across a variety of industries, including retail and restaurants and can even be used in homes and offices. In fact, if you take a look around, you probably have some sort of acrylic display in your home right now!

To dive in further and really showcase the value of acrylic displays, we’ve put together a list of benefits. Let’s jump in.
Continue reading The Benefits of Acrylic Displays

4 Wooden Retail Displays for Rustic POP Visuals

Wooden retail displays can go a long way when you’re trying to create a rustic look. Because of the nature of the material, the color, and the texture, you can instantly create a rustic POP visual with this type of retail display. Let’s take a look at four different types of wooden retail displays you can utilize throughout your store to develop the classic rustic aesthetic you’re after. Continue reading 4 Wooden Retail Displays for Rustic POP Visuals

5 Benefits of Showcasing Art with Wood and Acrylic Display Pedestals

Display pedestals are viewed by artists and designers as an important element in creating interest for their art display. Since provoking interest in the piece of art is so important, choosing the right pedestal for your display can make all the difference. Display pedestals are being used more than ever, for both function and design. They are chosen by designers in a variety of sizes, shapes, and materials to create striking displays. Wood and acrylic display pedestals from shopPOPdisplays offer a wide array of benefits for curators and art collectors alike who are looking to add valuable art in a museum, gallery, or home. Listed below are 5 benefits to showcasing your artwork with our wood and acrylic display pedestals. Continue reading 5 Benefits of Showcasing Art with Wood and Acrylic Display Pedestals

Get Inspired: 3 Retail Display Examples

When it comes to creating eye-catching displays to showcase your products, the only limit is your imagination. Considering retail displays are available in a wide array of materials, shapes, sizes, and colors, POP displays can be customized to speak to your unique brand. With so many options available choosing the right display for your unique needs can seem difficult—but it doesn’t have to be!

In this post, we’re highlighting three examples of retail displays alongside their unique aspects that will put the pop in your POP display efforts. Continue reading Get Inspired: 3 Retail Display Examples

What You Should Know Before Building an Eye-Catching POP Display

They say don’t judge a book by its cover. But, most of us can’t help ourselves. Especially when walking past flashy window displays at malls, downtown shopping areas, and even when surfing the web. Whether or not consumers know it, they are always looking for a brand that speaks to them through iconic, on-point design. That’s why if you are retailer of any magnitude, it is essential to drive effective POP displays. Powerful POP displays will successfully engage, inform, and persuade your target consumer with all the bells and whistles. It just requires some soul searching and creative finesse. Continue reading What You Should Know Before Building an Eye-Catching POP Display