Modern retail shopping has undergone a lot of changes in the past few years. While many speculate that these changes signal the end for in-store shopping, the data suggests otherwise. The era of visiting brick-and-mortar storefronts isn’t over. In fact according to a research study by Time Trade. 75% of buyers prefer to buy in-store if the item they are looking to purchase can be found in the nearby store online. However, with the introduction of the online marketplace, retailers need to adapt to the changes introduced by digital channels and e-commerce by providing new experiences for customers to keep them coming through the door.
In-store retail success now depends on the unique customer experiences brands provide, which help entice customers and ensure they return more.
Keep Customers Interested
When it comes to encouraging customers to visit a brick-and-mortar location, personalization is the name of the game. According to Time Trade, 49% of consumers are willing to pay more for an in-store personalized experience. Creating a compelling story that your specific target audience can relate to is essential to creating a memorable experience capable of enticing them into an in-store visit. When creating visual displays and store layouts, consider the story of your target consumer, create a profile of this target individual, with your creative team consider this character’s wants, needs, interests, and favorite colors and designs. The more specific you can be, the more likely you will be to hook your consumers into your store. To help keep your customers interested, consider the following retail display tips.
Making a note of which goods are selling well at your storefront can give you an idea of what your customers are looking for when they shop. Providing more of these items or leveraging retail displays to accentuate these popular products, can help ensure that your customers have a reason to return and feel as if their shopping experience is tailored to their wants and needs.
Don’t forget to take advantage of the opportunity to capture customer data whenever you can. This may be through requesting email addresses or keeping track of what is being purchased through your website. This information can help you better cater to your audience when they walk into your store, looking to make a purchase.
Create a Memorable Experience
Learn more about how we helped Dylan’s Candy Bar create this memorable display.
Knowing what your customers want when they walk through your door is only half of the battle. You’ll want to make shopping a memorable experience for all of your customers—new and returning. Your storefront is an opportunity to establish a relationship with a customer and give them something to remember.
Consider the custom display at Dylan’s Bar. The bright colors extend throughout the store, and iconic lollipop tree invites customer’s inside. The acrylic display cases allow clients to focus on the bright products that line the shelves.
In addition to creating a memorable experience for your consumers, you’ll be giving them a reason to spread the word. This may ultimately result in more foot traffic and sales in the future.
Developing an Easy-to-Navigate Landscape
Ultimately, your store should have an easy-to-navigate layout to ensure that it’s welcoming to all your customers. Using displays that showcase products at eye-level make sure that your consumers have an opportunity to closely examine your goods. Display cases and boxes for example, help products stand out at eye level to make sure customer attention is directed at the right spots.
Retail display pedestals and acrylic risers can also be used to highlight some of your most memorable products, raising their profile among your shoppers. Custom signage can be utilized throughout your store to point customers toward products of interest, while helping direct traffic revenue-generating displays and products.
Finally, remember the reasons why customers are visiting your brick-and-mortar location vs. shopping online–they want to be able to touch, see, and feel your goods in-person. Making it easy for them to do so can ultimately increase the chances of landing a sale.
While the internet has made it simple for consumers to make purchases, there is no sign of the brick-and-mortar storefront going away any time soon. Retailers who know how to showcase their goods and provide a memorable customer experience are sure to generate the traffic and consumer interest that lead to better revenue. By taking a few of these tips into account, you can help set your storefront apart from the rest and disprove the myth that retail shopping is waning.