How to Create Striking Displays to Overcome eCommerce Competition

Online shopping may be on the rise, but many customers are unwilling to let go of traditional, brick-and-mortar retailers. In fact, only a slim majority of millennials prefer shopping online, with all other age demographics-even Gen Z-preferring to go in-store. This is primarily due to the diligent work of visual merchandisers to create unique, engaging in-store experiences. Continue reading How to Create Striking Displays to Overcome eCommerce Competition

Why Display Boxes Are Necessary for Collectibles

Collectibles are extremely valuable items. As any collector understands, this value isn’t just monetary—the true value of a collection is hugely sentimental. However, without proper presentation and storage, the value of any collectible could be diminished. Therefore for a budding collection, investing in display boxes is vital. Continue reading Why Display Boxes Are Necessary for Collectibles

Seven Wedding Reception Decoration Ideas

Designing and decorating a wedding venue can be both exciting and overwhelming. With so much space to personalize for your perfect day, it’s important to consider a range of decorative options. To help get you started, we’ve arranged seven beautiful and impactful design considerations to dazzle your guests and make your wedding day unforgettable. Continue reading Seven Wedding Reception Decoration Ideas

Why Acrylic is the Best Material for Display Boxes

Display boxes are an important consideration when planning the layout of a retail space or collection. These simple boxes can provide a great amount of utility, helping to showcase products while also protecting them from potentially damaging outside forces. However, not all display boxes are created equal.  Many people that consider buying display boxes must choose between materials such as acrylic or glass. Continue reading Why Acrylic is the Best Material for Display Boxes

What is Visual Merchandising and Why is it Important?

With the influence of eCommerce growing, brick-and-mortar stores need to capitalize on every potential customer entering their store. That’s why visual merchandising has become such a critical part of the in-store experience in recent years. It vastly improves the customer experience, encouraging repeat purchases. These displays also highlight the features and benefits of the products that stores would like to promote, improving sales of specific items. Continue reading What is Visual Merchandising and Why is it Important?

How to Choose the Best Size Pedestal for Sculpture

Imagine a pedestal as the stage for your sculpture. The pedestal calls attention to your sculpture and tells onlookers that the piece atop it is special or significant. While pedestals assume a subordinate position to the sculpture, they certainly can make a sculpture stand out. By negotiating the area between the ground and the sculpture, the pedestal plays an important part in the comprehension of space. That is why it is important to choose a pedestal that will complement the sculpture and create the most harmony within the theme of the room.
  
Continue reading How to Choose the Best Size Pedestal for Sculpture

11 Visual Merchandising Techniques to Freshen Up Your Retail Display

Right product, right place, right time—it’s the lofty visual merchandising goal to which so many designers aspire. There are a lot of products competing for your customer’s attention. Effective retail merchandising involves creativity and good decision-making to fuel that first burst of purchasing desire. In order to keep customer attention long enough for a sale, retail displays need to blend eye-catching creative appeal with a sound visual merchandising strategy.

 

Read our guide to visual merchandising and start breathing new life into your retail displays.
Continue reading 11 Visual Merchandising Techniques to Freshen Up Your Retail Display

Tips and Tricks to Boost Your Retail Sales

Regardless of the products you’re selling at your storefront, there are plenty of opportunities to consistently boost sales. How? By keeping your retail displays updated! Optimizing your product displays ensures your customers consistently have something new to catch their eyes. Moreover, quality displays provide personal views of your latest and greatest products, helping guide them toward a faster buying decision.

With this in mind, we’re diving into a few tips and tricks you can use to boost your display efforts and maximize your retail sales. Take a look: Continue reading Tips and Tricks to Boost Your Retail Sales

7 Tips to Get Your Store Ready for Black Friday

Black Friday is the largest shopping day of the year in the US. Just last year, Americans planned on spending 59.57 billion on Black Friday and Cyber Monday purchases combined. For retailers, this season is make-or-break. The stores ready to take full advantage of consumers eager to purchase in time for the holidays will no doubt generate increased revenue. But what if you don’t have a game plan laid out for the big day? Continue reading 7 Tips to Get Your Store Ready for Black Friday

Visual Merchandising: Create POP Displays to Drive Sales

In a world where shoppers are dependent on the convenience of purchasing goods online, it can be challenging to drive customers into your brick-and-mortar storefront. With this in mind, one of the common pain points for retailers trying to drive in-store traffic comes down to the display efforts they use to entice consumers. So, how can retailers better leverage their displays to catch the attention of consumers and get them through the door? In this article, we explore what factors and approaches that should be considered when constructing retail displays in terms of product placement and visual merchandising. To get back to the basics, visual merchandising is the process of planning out your store layout and pairing this plan with the right displays to maximize ROI and boost sales. Additionally, we cover tips and tricks you can use in your display efforts to appeal to your customer base and encourage purchases. Continue reading Visual Merchandising: Create POP Displays to Drive Sales