ShopPOPDisplays Blog

How to Display Art Without Walls

There’s a method to displaying art on your walls, and luckily, one can easily find quite a bit of amazing guidance online. However, if you want to avoid the clichés, or are limited in what you can do with walls—we’re here to help you see how you can make the most out of a freestanding art display.

 

Sometimes, walls are not the best option. A wall is only ideal for artworks that must be viewed from the front. Sculptures and free-standing objects may require vertical display cases or pedestals. While found objects, small prints, photographs, books and paper-based art are often elegantly mixed together in collages and displayed within or without cases.

 

Here are some great ideas to free your art display from the tyranny of four walls.

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6 of the Best POP Displays and Why They Work

Never underestimate the power of an impulse buy. Point of purchase (POP) displays are popular for exactly that reason—they entice people to buy something they may not have otherwise, simply because it’s handy at or near checkout. Whether it’s candy at the grocery store, a bookmark at the bookstore or a car charger at the auto parts store, we’ve all done it. Consumers are 10 percent more likely to add impulse items to their purchase when shopping in-store vs. shopping online. Using POP displays near the moment of checkout is certainly an effective way to increase in-store sales.

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Holiday Window Display Ideas for Retailers

No matter how big or small your retail business may be, it is important to create enticing window exhibits that draw foot traffic into your store. Your window showcases the first impression of your shop — it’s your chance to catch someone’s eye and encourage them to come in and browse. The holiday season is no exception. In fact, window displays are actually most prevalent during the holiday season. Many big box retailers create magnificent holiday window displays that attract thousands of visitors each year.

 

In this article, we will share some of our favorite holiday window displays from years past as well as some tips you can steal from these retailers for creating your own window creations. We hope these stunning examples and our quick tips will provide you with some inspiration this holiday season.

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7 Ways to Use Cross-Merchandising to Increase In-Store Sales

Despite the very real pressures facing many retailers, there are still well over 400,000 brick-and-mortar stores in the U.S., according to Statista, the vast majority of which are small businesses. While online shopping has taken off with millennials, Gen Z consumers overwhelmingly prefer to do their shopping in stores—81 percent—and 73 percent said they like to discover new products there. Cross-merchandising by using one product to sell another is a tried-and-true way to increase in-store sales per customer. Why sell just one item when you could be selling two, three or more? Here are seven ways to cross-merchandise effectively in your retail store.

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Color Psychology for Marketers & Merchandisers

Carefully choosing display elements is an essential step in any visual merchandising project and incorporating the right color for your brand or product can bring your display to the next level. But why not stick to a classic black or transparent scheme? While transparent or black display fixtures are usually a safe bet, research from colorcom.com reveals that 52% of shoppers won’t return to a store based on aesthetics alone. A study by 97thfloor.com shows that color advertisements engage customers 42% more than black and white.
 
If you haven’t used color in your displays before, don’t be nervous! This guide will help you decide which colors can psychologically promote and sell your products and services. Continue reading Color Psychology for Marketers & Merchandisers

25 Tips and Tricks for Lipstick and Cosmetic Displays

Whether you’d like to merchandise your newest line of cosmetics, or you’d like to organize your own boutique, it’s important to put a lot of consideration into retail displays. People who have an interest in beauty tend to also value aesthetics, so visual merchandising has an especially distinct impact on this group of consumers. Continue reading 25 Tips and Tricks for Lipstick and Cosmetic Displays

Using Wooden Barrels to Draw Attention & Increase Sales

Nothing says “rustic” like a wooden barrel. Barrels are traditionally used for aging liquor, but there are limitless alternative applications for these country staples in retail display and décor. Every retail business, from supermarkets to clothing stores, can incorporate wooden display barrels seamlessly into their merchandising and furnishing. Continue reading Using Wooden Barrels to Draw Attention & Increase Sales

Acrylic vs. Glass Display Cases – Which is Best?

Display cases are a staple in consumer-facing industries and are becoming increasingly popular for home use. They’re a great way to protect and display merchandise, collectibles, and other important items. While the value of a display case is clear, determining the best material for your display case isn’t always straightforward. Choosing the best display case depends on your specific needs, rather than a one-size-fits-all situation. Continue reading Acrylic vs. Glass Display Cases – Which is Best?

A Guide to Using Retail Signage in Your Store

In today’s increasingly competitive retail environment, visual merchandisers and marketers must be vigilant when seeking ways to gain an edge on their competitors. Retail signage is one clear way to gain this advantage. Retail signage helps attract customers into a store, and further encourages purchases once customers enter.
 
However, visual merchandisers need to design signage with intent. Otherwise, signage may miss the mark and ultimately become ineffective. Let’s go over a few recommendations and strategies to create the most effective signage for your store. Continue reading A Guide to Using Retail Signage in Your Store

5 Common Visual Merchandising Mistakes in Retail Stores

In today’s increasingly competitive brick-and-mortar environment, a good product selection and low prices will not necessarily translate to success. Instead, retailers need to think about how they can design their stores to maximize their sales.
 
Unfortunately, many retailers put store design as an afterthought. This is especially true for retailers that are trying to break into the industry, as there are a lot of more pressing considerations to make. Retailers need to know what they are selling, for what price, to which consumers, exactly where their store will be located, and more. With retailers juggling so many important considerations, it’s no wonder that design occasionally falls to the wayside. Continue reading 5 Common Visual Merchandising Mistakes in Retail Stores