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Don’t leave money on the table. Or, in the case of retail, on the counter. Enlist the power of point-of-sale retail displays to help increase sales. These displays are highly visible, and when placed in high-traffic areas, such as the checkout or service counter they can easily capture a customer’s interest. Perfect for new products, seasonal selections, special promotions, cross-selling opportunities, and more, point-of-sale retail displays are a simple solution for increasing revenue from impulse purchases. Here’s what you need to know.
What is a Point-of-Sale Retail Display?
Also called a point-of-purchase display, a point-of-sale retail display promotes products at, or near, the checkout or service counter. There are different types of point-of-sale displays but they all shine a light on new products, special promotions, seasonal offerings, or impulse items. They may be supplied and maintained by the manufacturer of the product or designed and maintained by retail store personnel. They can be free-standing units, placed on counters, or hung on a wall, and they can be created from different materials, from corrugated cardboard to wood to acrylic. They can also be custom-made for the product they are displaying (shape, size, branding, etc.)
Why are Point of Sale Displays Important?
Point-of-sale retail displays are an important tool in driving impulse purchases. Consumers make an average of three impulse purchases every week, spending $5,400 on them per year. Make impulse buys a priority with an eye-catching, point-of-sale retail display in a high-traffic area. Whether it is a free-standing display or a countertop display, it just makes sense to rely on point-of-sale retail displays to increase sales.
Types of Point-of-Sale Displays
There are many types of point-of-sale displays, including counter top displays, dump bins, acrylic risers, and even signage and shelf talkers. At shopPOPdisplays, we proudly carry a wide variety of stock and custom displays and signage for the retail industry. Here are a few examples of products that can be used for effective point-of-sale retail displays.
Countertop displays
Whether placed at the checkout or on top of a jewelry case or customer service desk, counter top displays have the advantage of being positioned at hand and eye level. Customers can easily see, access, and, if necessary, ask questions about those items making brisk work of making a sale.
Dump Bins
Perfect for bulk items, dump bins spur impulse purchases by increasing the product’s visibility. An acrylic 5-sided box can hold holiday-themed plushies for last-minute gift-giving or skeins of yarn in discontinued colors that you want to move. Dump bins can also help with cross-selling. A floor-standing dump bin can hold chips and snacks near a beverage cooler in the checkout line.
Signs
Custom signage that matches your store’s aesthetic makes a connection with your customers that helps drive sales. For example, counter mats are a cost-effective and space-saving tool for point-of-sale promotions. They can also help sell additional services like loyalty membership cards. Counter top signs help promote current or upcoming specials to call attention to products and services that customers may not realize you offer. Pro tip: Make sure to use pops of color in your signage to grab a consumer’s attention in a crowded checkout line.
Shelf Talkers
An easy way to display prices, labels, and other product details is using acrylic shelf talkers. Whether you simply want to identify candy at checkout or call attention to sale prices or new items, versatile shelf talkers can be placed on shelves, counters, or display fixtures to bring attention to your merchandise.
5 Point-of-Sale Retail Display Tips
Here are five considerations for creating your point-of-sale retail displays.
1. Define Your Goal.
Why is the product being displayed: Is the product new or trendy? Are you trying to reduce inventory on end-of-season items? Do you want to promote a special buy, such as BOGO or Limited Time pricing? Start by thinking about why you want to highlight the product.
2. Understand Your Target Customer.
Create a point-of-sale retail display that speaks and communicates clearly to your customers. Think about what will catch their attention. A retiree may require larger print in signage. Spa patrons may want a more relaxed experience (and therefore, less clutter) while browsing. Also consider aesthetics, such as color, and how much product info you want to share (name, description, price, etc.).
3. Consider Accessibility.
Your main message should be at eye level. Whether the product is “New!” or “50% off!” you want the customer to see it front and center. You also want them to be able to access items easily. You want them to be able to pick up and look at the product, and hopefully buy it.
4. Cross-Merchandise.
Never miss an opportunity to cross-merchandise, also known as cross-sell. A countertop display case on a display cabinet of luxury sunglasses can hold glass cases; a floor-standing display at a hair salon’s checkout area can hold shampoos, styling products, and accessories.
5. Make it Immersive.
Create a strong sensory experience by creating a store-within-a-store feeling. This works particularly well with licensed products or seasonal items. Use logos, brand colors, or even pure volume of product to make the display cohesive.
Impress your customers with well-made, durable acrylic point-of-sale retail displays. We have a wide variety of in-stock or custom displays. Let us know how we can help at shopPOPdisplays.