How the Right Signage Can Keep Patients Informed & Your Doctor’s Office Efficient

Even if you’re simply going for a routine exam, going to the doctor’s office typically isn’t fun for patients. A way physicians can bring down their patients’ stress levels is by maintaining a well-organized and well-run office. And signage plays a big part in making that goal a reality.

Why the right signage is important in your doctor’s office

A doctor’s office can be a daunting place to be. Since patients might already be nervous about their appointment, you don’t want to add to their stress by making your office difficult to navigate. Signage can help patients through everything from checking in for their appointment and paying their copay at checkout to finding the lab for bloodwork and being able to locate the restroom if needed.

Types of signage needed

Acrylic sign holders:  Our selection of countertop sign holders—like this 8.5×11 inch top-loading plastic sign holder—is especially helpful in keeping patients informed of everything from office hours, copay guidelines, check-in/checkout areas, cancellation policies, and more. And the 3.5×5.5 inch slant back clear plastic sign holder is perfect for friendly reminders, such as still maintaining a proper distance and TK. Place them near the front desk and the checkout area where they will be easy for patients to spot.

Standing displays: Floor-standing displays can not only supply important information but also help guide patients around the office. The Chrome Metal Display Stand with Two Tiers is sturdy and offers two tiers for multiple signs, and we also have a clear acrylic poster stand that features a double-sided 22″ x 28″ display area.

Wall displays:  You can save valuable floor and counter space by hanging signage on the walls. The Wall Mounted Side Loading Acrylic Sign Holder has an easy-to-use design with a mounting point that is hidden once on the wall. They would work well in exam rooms and behind the front desk. Hallways need a bigger option, so check out our poster frames, including the 18 x 24 Slide-in Poster Frame and the 18 x 24 Wall Mounted Side Loading Acrylic Poster Frame.

Pamphlet holders: Patients can grab information on new medications and procedures from pamphlet holders, like this Plastic 4 Tier Bi-Fold model, which can be placed on tables or wall mounted in the waiting room.

Counter mats:  You can also put important info on counter mats at the check-in and checkout areas and in the waiting and exam rooms. The 11″ x 17″ Black Counter Mat has a hidden opening for easy sign-loading and changes.

Where to place your signage

The most important places to put your signage include:

    • Check-in area
    • Waiting room
    • Exam rooms
    • Lab area
    • Checkout area

Tips for making your signage helpful

The bolder, the better when it comes to the signage in your doctor’s office so that it will catch a patient’s eye from the moment they walk through the door. Some ways to make sure your signage stands out include:

Large fonts:  You want the wording to be big enough that patients can easily see and read it.

Helpful symbols: Directional arrows to guide patients in the right direction, as well as stop symbols to keep them from entering a restricted area, are important for both patients and staff.

Simple design:  You don’t want to include too many symbols or font types on your sign. Remember, you still want it to be pleasing to look at.

Color selection: Pick pleasing colors for your sign. If you decide to go with multiple hues, make sure they are coordinating shades, so they don’t clash.

Make your message clear. The writing should be clear and concise. Signage should get the most important information across in the most efficient way.