How to Create an Impactful Fall Display

The holiday season is right around the corner, and while you’re tempted to jump ahead to the December holidays, it’s wise to kick off the season by starting with your fall displays. Autumn décor for fall displays will bring you right up through Thanksgiving and Black Friday. Creating a beautiful fall display draws customers to your store, drives impulse purchases, helps increase fourth-quarter sales, and more.

Focus on Impulse Buys

While many people strategize their holiday shopping lists and expenses, their budgets usually allow for impulse purchases. With nearly 1 out of 5 unplanned purchases due to in-store displays, it pays to focus on fall displays. POP displays with seasonal items like trending gifts, baking items, or home and fashion accessories (hello candles, blankets, and scarves), can be placed at end caps or cash wraps to get noticed. Limited-time promotions, BOGO, bundles, or add-on offers sweeten the deal for many shoppers throughout the store.

Use Color

Secondly, the fall season has its own color palette of earthy, rich, vibrant, and warm colors. Colors range from fiery reds, oranges, and yellows to richer hues such as purple, burgundy, green, and brown. One way to work with color is to choose one autumn shade that complements your branding color and use as an anchor in your fall displays. Another way is to select colors based on the feeling you want to express. Vibrant colors, like the reds, yellows, and oranges of fall foilage, can match the energy of the season (that start-of-a-new-school-year feeling), and colors on the earthier side convey the coziness and warmth that crispy, fall air brings.

Plan for the Holidays

There are a lot of holidays around the fall season, including Halloween and Thanksgiving, culminating on Black Friday. That provides plenty of opportunities to create seasonal displays. But, it’s also a time that leads up to the busiest time of year for retail. The good news? Your fall displays can transition easily from one holiday to the next without much change, freeing you up to focus on inventory, staffing, and other tasks for Black Friday and beyond. For instance:

–Welcome Fall, literally. Create “Welcome Fall” signage—on a chalkboard, written on your storefront window, or a graphic framed and placed in your fall displays—to welcome the season and your customers.

–Pick seasonal produce. Fall décor favorites, like pumpkins, can shine all season. Gourds, pumpkins, and squashes can star in fall displays from harvest to Halloween to Thanksgiving.

–Add touches of nature to casually signal the season. Adorn your establishment’s door with a seasonal wreath or place garlands and/or multiple wreaths in shop windows.

–Send off customers in style. Place customer purchases in autumn-hued shopping bags. Unlike the December holidays, these bags will get more mileage throughout the season.

Embrace a Rustic Look 

Rustic Fall Display

For example, the Fall season is harvest season. Props, such as wooden crates, carts and barrel displays, help create a rustic look throughout the store. Natural elements such as pinecones, twigs, leaves, ornamental Indian corn, hay bales, and of course, pumpkins and gourds, can be added to the displays in attention to your products. Warm colors and natural textures (burlap, chunky knits, warm LED fairy lights) help pull it all together.

Combine Seasonal and Evergreen Displays

Consequently, seasonal displays increase impulse buys but can lead to customer fatigue if overdone. As a result, retailers should combine seasonal accents and merchandise with standard displays. In addition, research found that striking a balance between seasonal and evergreen throughout the year can counter fatigue and continue to engage customers. Here are a few small touches to help combine seasonal and evergreen in your fall displays:

–Line up pumpkins and gourds in your store window displays or display cabinets for a festive hit without changing out your merchandise.

–Hang paper leaves from the ceiling to capture the essence of the season.

–Dress up your mannequins with backpacks or vintage Halloween masks.

Consider Your Lighting

Moreover, a simple switch for the change of season? Swap out any fluorescent bulbs for warm LED bulbs to add a comforting vibe to your fall displays. Also, the warm, natural white light sets the scene for the autumn season—while still illuminating your merchandise.

Creating Compelling Fall Displays with SPD

Fall Displays with Risers

Additionally, many consumers start their holiday shopping in the months leading up to the big day. At shopPOPdisplays, we’d love to help you prepare so you can attract those consumers. Also, our retail displays and store fixtures will help you set up successful fall displays. Here are 8 ways to create compelling displays:

  • Elevate products with a rustic flair. Our Set of 3 Pine Nested Crates can be used as risers or shelving. Surround the wooden crates with bales of hay and fill in any empty spaces with mini pumpkins and gourds.
  • Create a harvest season silhouette. Farmers markets are still in season. Our Wooden Display Cart with Chalkboard Sign Top will help you style a vignette for your fall display. Its oversized tray can hold merchandise or seasonal décor like pumpkins; while the chalkboard sign can invite into the store “Welcome Fall” message or promotional sale signage.
  • Use seasonal items as props in displays. Pumpkins or hay bales can stand in as risers for your merchandise. This trick does double duty as décor and display.
      1. Nestle seasonal items with evergreen products. Beyond bulk merchandising, a Nine Basket Display can alternate smaller, seasonal goods (mittens, scarves, school supplies) with fresh, seasonal produce like apples, pumpkins, and gourds for an attractive fall display.
      2. Create a sense of abundance. Our False Bottom Cedar Barrel provides space for partial inventory, making the display easier to move around, if necessary. Plus, the merchandise placed in this false bottom barrel will appear more bountiful. Surround with hay bales to set an autumn scene.
      3. Add some rustic glamour. Place burlap on the bottom of a display cabinet. For example, in addition to using busts and earring stands in a jewelry display cabinet, showcase pieces that can be laid flat, such as bracelets and rings on sheets of burlap. The juxtaposition of glam against the burlap will catch customers’ eyes.
      4. Fall blooms to go. Fresh or faux fall flowers (chrysanthemums, sunflowers, dahlias, etc.) in a  3 Vase Floral Display Stand provides fast décor for a fall display. It also serves as a display for bouquets—an impulse purchase for customers heading to fall gatherings.
      5. Create a comforting scene. Cozy blankets, hot cider, candles are great to create a welcoming and comforting vibe in your store to invite customers to linger—and shop longer.

In conclusion, we hope these ideas inspire beautiful fall displays for your store. Our retail displays and store fixtures will help bring any concept to completion. If you need help bringing a display idea to life, we are always happy to help. Contact us today.