Boost Your Trade Show Social Media Presence With Custom Backdrops

There’s no denying the power of social media, especially for companies that are looking to attract new customers and show off their products and services. This is especially true for small businesses, with a whopping 90 percent saying that their social media marketing efforts have increased the exposure of their business. In addition, 71 percent of consumers who have had a good social media experience with a brand are more likely to recommend it to others, and  21% of consumers are more likely to buy from brands that they can reach on social media.

So it’s important that businesses are able to share their social media handles with the public as often as they can. One way to do that is at trade shows, where a large number of people will be walking past your booth. And you can catch everyone’s eye with a custom backdrop from shopPOPdisplays! We have an assortment of custom-printed trade show booth backdrops and banner walls to enhance your trade show booth—and they can also be used beyond trade shows to market your business.

Even better: They can be customized to include all of the important info you want to use to promote your brand and business, including your social media handles and a QR code that can take people directly to your website.

The Benefits Of Custom Backdrops 

people gathered inside Honda venue

Memorable first impressions: Signage plays a vital role in attracting customers to your trade show booth. A custom backdrop takes signage to another level. Choose from our traditional flat-style backdrops or our curved-style backdrops, which add visual dimension. Both styles are available in 8-foot and 10-foot widths. Whatever custom backdrop from shopPOPdisplays is sure to catch people’s attention as they walk past your booth.

Multi-purpose:  You don’t need to just utilize a custom backdrop at a trade show. In fact, you can use them anytime and anywhere. Bring them to street festivals, fairs, flea markets, and conferences. And when you’re not traveling with it, you can hang it in your storefront window or behind the checkout counter.

Stand out from the competition: A custom backdrop can help set you apart from similar businesses at trade shows and other events.

Professional branding:  You can showcase your business’s branding by customizing your trade show backdrop. Think beyond your company name and feature your colors, logo, and, of course, your social media handles.

Designing Effective Custom Backdrops for Trade Shows

You’ll want to create a trade show custom backdrop that matches your brand’s identity. Some of the ways to do that include:

Pick the right size: You want to select the correct size for your event and the size of the event. You don’t want something too small to be noticed, or too large that it overwhelms your location.

Choose exciting colors:  Bold and bright colors will catch people’s attention. Just make sure that the shades you choose complement one another.

Add graphics:  Bringing in some imagery—such as your logo or a monogram—can add that wow factor to your trade show custom backdrop.

Don’t make it too busy. While you want your custom trade show banner to be noticeable, you don’t want it to be so cluttered that it distracts from its main purpose, which is to showcase your business!

How To Boost Social Media Engagement During The Event

Social media contests and giveaways: Most people can’t pass up a chance to win something. For example, whoever posts a photo with your backdrop and gets the most likes wins a free item, a special discount, or a gift card.

Display relevant hashtags: Don’t forget to include your hashtags on the backdrop, as well as any customized hashtags for specific trade shows that can be displayed on nearby signage.

Give away some swag:  Merchandise (hats, shirts, water bottles, etc.) with your logo or hashtag that people will photograph and put on their own social media pages is a great way to boost your own social media profile.

Post often: Make it known that you’re in attendance at the trade show and let people know exactly where they can find you. You might also want to cross-post with other brands there to help each other gain followers.


Once you’re ready to design your trade show backdrop to boost your social media, simply contact one of our customer service pros for guidance during the entire order process.