How to Use Retail Jewelry Displays to Boost Sales

Every piece of jewelry, whether made by hand and distributed at a local craft show or sold by a luxury conglomerate, deserves to be displayed with care to showcase its unique beauty. If you plan to or already sell jewelry, it’s important to note that a well-executed jewelry display should not only emphasize the value of each piece in the collection, but also ensure everything remains organized, secure and visually appealing. Creating a jewelry display that truly shines requires careful planning and a variety of quality merchandisers that draw customers’ attention by creating interesting dimension. Read on to learn about the different kinds of retail jewelry displays, what makes them successful, and how to build your own using ShopPOPdisplays’ products.

What are the different kinds of jewelry displays?

There is a wide variety of jewelry display merchandisers available – some are specially designed to highlight the unique attributes of each specific type of jewelry, while other, more general displays, can be used interchangeably, regardless of the pieces being showcased.


Bracelet displays: Choose between a slotted bracelet ramp designed with a number of grooves to secure each different style, or a half round display that mimics the natural curve of a wrist. ShopPOPdisplays’ options are made from soft felt that prevents scratches.

Ring displays: Rings are easy to organize and view when placed within a multi-slot ring display. The slots are secure yet adaptable to various sizes and shapes, and the tray is so easy to move from the glass jewelry display to the countertop. Additionally, finger ring displays offer customers a realistic view of what the rings would look like on their own hands. Acrylic options, including a T-shaped ring display stand and 2 pair ring solid display block, ensure you can view each piece from every angle.

Necklace displays: Necklace busts elegantly recreate the appearance of a natural décolletage, providing customers with a preview of how the pieces would look and drape before they even try them on. They come in a choice of luxury materials including smooth leather, soft felt or beautiful twine, to complement the aesthetic of your store. If you’re looking for a little extra security, consider a locking necklace display case for protection.

Earring displays: Our diverse range of earring displays spans from single pair displays to multi-pair vertical angled displays that showcase an array of styles at once. While some are versatile enough to accommodate all earring types, be it studs, hoops or dangling styles, our 10-post earring display is specific to showcasing a stack of studs.

Watch displays: While time may not be flexible, the way in which you display watches can be. Single watch displays are perfect for highlighting a special featured style that warrants a customer’s attention, whereas rotating watch displays can easily showcase an assortment of timepieces at once. Locking watch displays keep all the most valuable versions safe and protected, yet still fully viewable.

Interchangeable jewelry displays: Certain jewelry displays accommodate multiple different types of jewelry pieces. T-shaped earring displays can also be used to drape bracelets, including cuffs and bangles, while interlocking 4-way risers are a flexible solution for showcasing both rings and watches. The acrylic slatwall jewelry T-bar is a convenient display option for draping necklaces and bracelets. Meanwhile, acrylic blocks put the spotlight on nearly any piece of jewelry and acrylic boxes provide secure storage, keeping them safely out of reach.

Display cases: Available in a variety of shapes and sizes to suit your needs, floor standing display cases house and protect the items showcased on smaller merchandisers and also create a traffic flow within the store. Pedestal display cases allow you to add height and dimension to a single featured piece, while towers offer plenty of space for multiple jewelry items. The versions with lights will make the metals shine and the precious stones glisten more beautifully.

5 Benefits of Using Jewelry Displays in your Retail Business

There are plenty of ways retail jewelry displays can benefit your business, from enticing customers with their visual appeal to keeping inventory safe and organized.

1. Visual Enhancement: Jewelry displays create an attractive and appealing presentation of your inventory, drawing customers’ attention and enticing them to get a closer look or even try on the pieces themselves.

2. Organization: The dedicated compartments, hooks or slots in different types of jewelry displays make it easier for customers to browse and make selections from your offering. Plus, they’re a compact and efficient way to showcase a wide range of pieces while maximizing the use of limited retail space.

3. Protection: Some jewelry displays have locking mechanisms, soft linings or individual compartments that safeguard your pieces from damage, theft and mishandling.

4. Upselling and cross-selling: Showcasing complementary pieces, like coordinating necklace and earrings together, encourages people to explore more options and buy more than just one thing at a time.

5. Brand Image: Customizing displays to align with your brand aesthetics, whether it’s through certain materials, colors or design elements, creates a cohesive feel that looks more professional and makes your brand more recognizable to customers. ShopPOPdisplays offers custom digital UV printing, so you can incorporate your logo or color palette on the merchandisers.

4 Examples of Successful Retail Jewelry Displays

1. Tiffany & Co.

Tiffany & Co. knows how to display jewelry in a way that really entices its high-end customer base. The iconic scene from Breakfast at Tiffany’s, in which Audrey Hepburn is entranced by the store’s simple yet elegant window display, will live on in pop culture history. Today, the modern store displays continue to captivate customers with their timeless elegance. The company tends to incorporate the signature blue shade as well as the little blue box wrapped in white ribbon into its displays, which helps tell a cohesive story.

This particular display pictured uses glass and mirrored merchandisers that feel particularly elevated, while allowing the jewelry to be the main attraction and preventing anything detracting from its beauty. Each piece is thoughtfully arranged with variations of height, and the display features an array of different kinds of jewelry that coordinate together beautifully.

2. Pandora

Pandora is known for its charm bracelets and customizable jewelry. Its displays are designed to showcase the versatility and personalization options of its products. Using a combination of open trays, individual compartments and interactive elements, Pandora creates engaging and accessible retail jewelry displays that encourage customers to easily explore all the options in order to create their own unique pieces.

3. Kendra Scott

Renowned for its vibrant jewelry, Kendra Scott tends to create retail jewelry displays featuring bold, eye-catching colors and a mix of materials such as wood, metal and acrylic. By combining an array of textures and color themes, Kendra Scott creates dynamic and inviting displays that reflect an energetic aesthetic. The brand seamlessly integrates campaign images into their displays, showcasing not only how the jewelry will look when worn but also providing inspiration on how to skillfully stack and style them together.

4. Alex and Ani

 Alex and Ani focuses on symbolism and spirituality throughout its jewelry collections. Its displays often incorporate inspirational quotes, positive messages and story-based visuals that resonate with customers on an emotional level, which helps develop a connection and personal attachment to the jewelry.

The integration of wood and mixed metals in its displays embodies the bohemian spirit of the brand while also adding visual interest. By showcasing the jewelry layered together, the displays offer customers a glimpse into the intended styling, allowing them to envision how the pieces can be worn in a creatively layered fashion.

Boost Your Jewelry Sales with Retail Jewelry Displays from shopPOPdisplays

 ShopPOPdisplays has all the high-quality merchandisers you need to create a retail jewelry display that grabs and holds customers’ attention in order to improve sales. You really can’t go wrong with any combination of the specific merchandisers in our collection. Each is thoughtfully designed to highlight the unique attributes of every type of jewelry, allowing you to showcase your pieces in the most captivating way possible.

While there is no one-size-fits-all approach to jewelry displays, there are certain things you can focus on to ensure yours is successful and effective. Start by defining your theme and selecting a focal point that captures customers’ attention. Use props, lighting, strategic grouping of items and interesting dimension to enhance the visual appeal. Keep the display organized and uncluttered, and incorporate clear signage to provide information. Regularly rotate and update the display to keep it fresh, and always consider the customer experience by making it inviting and accessible.