Color is special because it is a malleable thing, and there is no way to pin it down. Color evokes a mood, a time and can change, or stay the same—making it in a way, kind of alive. We see color all around us in a super-saturated way that makes us aware of even little changes, and so when a retail store design gets its color right—there is a kind of energetic frequency that pairs up with the visible products in the space, speaking volumes to customers about your brand.
ShopPOPDisplays Blog
10 Retail Promotion Tips to Boost Springtime Sales
Spring isn’t the greatest retail season, and to some stores it could seem like a letdown, especially if they experienced big Christmas holiday sales increases. But keying up the right marketing promotions as the weather changes could delight a large audience and keep sales moving in the first half of the year. Keep these 10 marketing tips in mind this spring to help you capture more foot traffic and eyeballs to take in your spring retail displays.Read More
Researchers Study Role of Sneeze Guards in Retail Store Safety
Some might argue 2020 was the year of sneeze guards, but the invention has actually been around since the 1950s. A Midwest restauranteur and self-admitted germaphobe, Johnny Garneau, filed a patent in 1959 for an invention he called “The Food Service Table.”
5 Reasons Your In-Store Retail Displays Aren’t Working—and What to do Instead
How store owners choose to display products can have a great deal of influence on what sells and what doesn’t, but not all retail displays perform well. Getting it right is a bit of trial and error as customer habits and preferences are sussed out. There are, however, some tried-and-true ways to fix common mistakes that dampen sales potential.
Key Takeaways
- Placement matters. Position displays where shoppers naturally look and walk—typically to the right and along a counter-clockwise path—to maximize visibility and engagement.
- Create urgency. Limited-time offers and bold signage drive quicker decision-making and help shoppers notice deals they might otherwise overlook.
- Keep displays tidy. Clutter and mess instantly turn customers off. Regular straightening and the use of bins, trays, and organizers keep your displays clean and intentional.
- Offer variety. Mixing price points and complementary products encourages both upselling and impulse purchases, appealing to a wider range of customers.
- Refresh frequently. Even strong displays lose impact over time. Rotate products, update layouts, and embrace seasonal changes to keep shoppers interested.
- Use the right tools. High-quality signage, risers, containers, and custom displays—like those available from shopPOPdisplays—help maintain polished, effective, sales-driving presentations.Read More
4 President’s Day Display Ideas For Your Store
This historically patriotic holiday has developed over recent years into the first really big retail shopping promotion of the new year, making it an important day for your store. Make your in-store promotions count with these President’s Day display tips.
5 Proven Tricks for In-Store Retail Product Placement
The fine art of organizing a retail space involves a lot of strategic thinking. Retailers know that clean and attractive aesthetics only get you so far. Understanding your buyer’s journey inside the store and what motivates him or her to come to your store in the first place are important factors to consider. All of this information can help you make the best decisions when it comes to product placement.
8 Creative Tips To Make Small Items In Your Store Stand Out
Use these merchandising tips to help you create a buzz that encourages shoppers to interact with and buy small items on impulse, without sacrificing merchandise security.
5 Practical Tips to Successfully Managing Multiple Retail Stores
Leverage your successes when managing multiple retail stores, but don’t expect to copy them—every store is like running a unique business.
A lot of retailers assume that managing multiple retail stores, after opening a successful flagship outlet, is a straightforward matter of replicating the process in a new location. While you may have gained some basic knowledge from your flagship location about what works and doesn’t work with customers, there are always going to be a whole lot of important details that will be vastly different.
The following are some practical tips you can keep in mind when managing multiple retail stores to ensure you are on the path to success:
5 Ways to Show Your Retail Window Displays Some Love for Valentine’s Day
For those newly in love or others celebrating their long-time relationships, Valentine’s Day brings a certain amount of pressure to get things right. Over the years, that has translated into a lot of buying activity. In fact, in 2020, the National Retail Foundation (NRF) estimated in its annual survey that consumers spent about $27.4 billion on Valentine’s Day items, in comparison to only $20.7 billion in 2019, a 32% jump!
Retailers know that lovebirds are on the look-out for that perfect gift. And let’s keep in mind that even with online sales increasing, about 40% of Valentine’s Day sales still come from brick-and-mortar stores.
Things Your Business Should Consider When Buying Sneeze Guards
Although deciding on a sneeze guard may seem like a simple process, there are actually many aspects business owners should take into consideration before purchasing for their operations. From budget to barrier thickness, several important factors go into choosing a guard that will work best for you. In this article, we will share some valuable things to consider prior to buying sneeze guards for your business.