Well-designed trade show displays, such as pedestals, risers, cubes, cases, and digital displays, make it easier to attract and engage visitors at your booth. But these displays also become holiday heroes as they seamlessly transition to help you promote Black Friday sales and holiday merchandising. Investing in durable displays that have the flexibility to easily transform from the trade show floor to the storefront is a win for retailers. Here, we share a few retail display ideas using five versatile products that can go from busy exhibit halls to shopping malls.
Key Takeaways
- Trade show displays can be repurposed for holiday retail merchandising, maximizing your investment.
- Pedestals create height and draw attention to featured products in both trade show booths and retail stores.
- Mirrored cubes add depth, reflect light, and create eye-catching seasonal displays.
- Acrylic risers improve product visibility while maximizing display space on counters, shelves, and windows.
- Display cases protect valuable merchandise while enhancing visual merchandising throughout the holiday season.
- Digital signage makes it easy to update promotions, holiday hours, flash sales, and seasonal messaging.
- Neutral display fixtures, like black and white pedestals, complement changing seasonal décor and branding.
- Reusable display products help retailers transition quickly from fall trade shows to Black Friday and holiday promotions.
- Layering displays with varying heights creates visual interest and encourages product discovery.
- Durable, versatile displays save time and provide year-round value for retailers and exhibitors alike.
- Strategic visual merchandising helps attract customers, increase engagement, and drive seasonal sales.
- Investing in flexible display solutions allows businesses to use the same products across multiple marketing and merchandising initiatives.
Black and White Laminate Pedestals
At the trade show: Vertical displays, such as pedestals, take up a small footprint while commanding attention to showcase or demo products.
At the store: Sure, pedestals can be used to showcase new products, just like at the exhibit hall, but the fall season—from Halloween to Black Friday to the December holidays—is a time to get festive. And black and white are just right for retail display ideas that can blend into different backgrounds and complement branding colors without clashing.
Items placed at eye level or higher ensure max visibility. Highlight the gift of the season on a pedestal to make sure it stands out.
Place seasonal décor and props on pedestals to add festive flair. Pumpkins, gourds, and fall florals look striking on both black and white pedestals.
Position a featured item on the tallest pedestal and place complementary products on shorter pedestals to promote cross-selling opportunities.
Mirrored Cubes
At the trade show: The reflective surface of mirrored cubes brings a lux touch to the trade show floor. They’re commonly stacked and used as risers to display products in an eye-catching manner at booths.
At the store: Since mirrored cubes reflect the surroundings, they make a display appear more abundant. Additionally, they capture the excitement of the season and add sparkle to your seasonal displays.
Use them to feature smaller products, such as jewelry, perfume, and shoes. Arrange same-sized cubes in a row for a linear display or vary the heights and sizes of the cubes for visual interest.
The beauty of these cubes is the mirrored surface. Allow the reflection of the cubes to present a 360-degree view of your merchandise.
They’re a natural for New Year’s sales and promotions. Place products on top of them and surround with miniature disco balls and noise makers to promote end-of-year sales.
Acrylic Risers
At the trade show: Risers help maximize space at the booth and draw attention to a featured product by bringing it up to eye level so attendees can see it.
At the store: Acrylic risers play the same role in retail setting as they do on a showroom floor—to elevate products to eye level so shoppers can see them. Risers are incredibly versatile and can be arranged in infinite ways to display your products.
Place products atop acrylic risers to make them visible amid holiday décor. For instance, acrylic risers set in the center of a holiday train set. Or, acrylic risers placed on a mirror with faux snow.
A collection of acrylic U-shaped risers on a counter, shelf, or shop window helps to maximize space and allow for more products to be on view.
Display Cases
At the trade show: Acrylic display cases can help keep merchandise secure during trade shows. Additionally, some designs can be flat packed to make set up and breakdown a breeze.
At the store: Spread cheer throughout your store by displaying holiday vignettes in 5-sided acrylic boxes.
Five sided acrylic boxes, overturned on top of smaller holiday displays, such as toy trains, dolls, and vintage ornaments, provide protection while sharing holiday joy throughout your store.
Locking display cases can keep high-ticket items secure. Use them to display jewelry, electronics, luxury accessories, etc. Customers will be able to view the products without risk of retail theft to the store.
Digital Signage
At the trade show: Digital signage is used to capture leads, engage visitors to the booth with interactive content, showcase social media and user generated content, share product lineups and demonstrations, and promote giveaways, lectures, and events during the show.
At the store: Digital displays are easy to update, making them a must-have to share content from Black Friday through New Year’s sales.
Place a portable, rechargeable outdoor digital signage on the sidewalk or near your entry to post pop-up events and flash sales throughout the holiday season.
Use digital signage to easily update holiday hours and announce upcoming sales and promotions.
We hope the above retail display ideas show how displays used for your fall trade show can easily transition for use in your storefront during the busy holiday season. If you’re ready to invest in durable, reusable displays—some that are in stock and ready to ship—we invite you to check out shopPOPdisplays to see what we have in store.