Digital screens are becoming increasingly valuable at trade shows, where you’re vying for attention in a crowded event with limited space. They can make your business feel more modern and innovative while providing an effective way to catch attendees’ attention and quickly communicate what your products have to offer. From product demonstrations and testimonials to interactive presentations, digital displays can create the kind of engagement that gets attendees interested and keeps them at your booth longer, ultimately helping drive sales. In this article, we’ll explore different ways to use digital displays for trade shows and how to choose the best option for your business.
Key Takeaways: Digital Displays for Tradeshows
- Digital displays can help attract attention, showcase products, and create more interactive experiences at trade shows.
- Video demonstrations and touchscreens give attendees more ways to learn about and engage with your products.
- Countertop and freestanding displays offer different benefits depending on your booth size, layout, and content.
- Plan ahead to choose and secure the right display for your next trade show.
Why Use Digital Displays for Trade Shows?
One of the biggest benefits of using digital displays for trade shows is their ability to share information without requiring constant attention from your sales team. As long as you prepare your content beforehand, screens can continuously showcase products, explain key features, and highlight their value, even when your team is busy speaking with other attendees.
Moving graphics, video, and bright visuals naturally draw the eye while giving you the flexibility to communicate multiple messages from a single display. Instead of dedicating valuable booth space to separate signs for different products or promotions, you can rotate through product highlights, discounts, tutorials, and social media calls to action throughout the event. And because the content is digital, you can easily update what’s being shown as your priorities change.
Capture Attendee Attention in a Crowded Exhibit Hall
While static signage certainly serves its purpose, digital displays add movement that can encourage passing attendees to stop and take a closer look. Rotating through branded visuals, animations, product imagery, promotional messaging, or event-specific content keeps your booth visually exciting and gives attendees something new to notice as they pass by.
Positioning a freestanding screen toward the aisle can make your content visible before attendees even reach your booth, helping draw them in from farther away. Just be careful not to overload the screen in an effort to get noticed. Keep visuals simple, text easy to read, and transitions slow enough for someone walking by to understand the message. Content that flashes or changes too quickly can have the opposite effect, making your display harder to follow rather than more engaging.
Show Products in Action With Video Demonstrations
In a small booth space, it can be difficult to fully demonstrate how a product works in its intended environment. That’s where video demonstrations become especially useful. Digital displays allow you to show pre-recorded demonstrations when a live one isn’t practical, giving attendees a clearer understanding of how a product works and the solutions it offers. They can also help answer common questions and clear up confusion, making it easier for your sales team to continue the conversation.
Video is particularly effective when certain features need to be seen to be fully understood. You can use it to zoom in on important details, walk attendees through a process, show before-and-after results, or demonstrate a product from multiple angles. For more complex products, these visuals can communicate information that would be difficult to get across with a static sign or written product description alone.
Create Interactive Presentations
Touchscreens are a great way to get attendee involvement in your booth, offering another level of engagement beyond simply viewing signage. You can give visitors different ways to interact with your digital display, whether that means browsing a product catalog, comparing different options, taking a quiz or survey, or entering their information into a lead-generation form.
Instead of passively viewing content, attendees are encouraged to stop, scroll, tap, and explore for themselves. Interactive presentations can provide information or results in real time, creating a seamless experience without making visitors wait for assistance. They can also keep potential customers engaged with your booth longer while giving your sales team valuable information about what they’re interested in, creating a natural opportunity to continue the conversation.
Make the Most of Limited Booth Space
Another benefit of using digital displays for trade shows is how much information they can communicate without taking up valuable booth space. Compact countertop screens can fit into an existing table setup, while slim freestanding displays make use of vertical space without requiring a large footprint. This gives you options based on your booth size and layout without crowding the area attendees need to move around and interact with your team.
A single screen can also reduce the need for multiple signs, posters, product catalogs, and other physical materials throughout your booth. With fewer items competing for space, you can create a cleaner, more organized setup with plenty of room for foot traffic and attendees to stop and browse comfortably.
Choose Between Different Digital Displays
Not all digital displays are the same. Consider your booth setup, event environment, and how you plan to use your screen when choosing the best option for your needs.
Countertop vs. Freestanding Digital Displays for Tradeshows
Choosing between countertop and freestanding digital displays comes down to your particular booth setup. Countertop displays are compact and easy to place on top of existing tables or counters. They work especially well for content attendees can explore up close, such as product catalogs, forms, surveys, and interactive presentations.
Freestanding displays offer a larger visual presence without requiring a table or counter. They provide more flexibility in placement and work well for prominent videos, product imagery, demonstrations, and promotional content.
Indoor vs. Outdoor Digital Displays
Your event environment is another important factor when choosing a digital display. Indoor displays are for controlled environments like convention centers, exhibit halls, and other enclosed venues.
For outdoor trade shows and events, outdoor displays change conditions while keeping digital content clear and visible. Their added durability makes it easy to bring the same engaging digital experience to events beyond the traditional exhibit hall.
Plan Ahead: Digital Displays for Trade Shows
Looking to incorporate digital displays into an upcoming trade show booth? Plan ahead by pre-ordering new digital display options from shopPOPdisplays. This gives you time to secure the display you want and have it ready to go for your event. Have your videos, graphics, presentations, and interactive features prepared in advance to make for a seamless arrival. You’ll also have time to test everything and make any necessary adjustments before the show begins.
Upgrade Your Digital Displays for Tradeshows
Digital displays for trade shows can help make a big impact without taking up much space in your booth. The right display gives you more ways to connect with attendees and showcase what your business has to offer. You can achieve this through attention-grabbing visuals, product demonstrations, and interactive experiences. Explore the new digital display options from shopPOPdisplays to find the right fit for your next trade show booth.