Enticing customers to purchase merchandise is nothing new to shop owners, whether it’s soft cashmere scarves in a myriad of autumnal colors during the last days of summer or festive ornaments beckoning gift-givers into the holiday season at Thanksgiving, retailers rustle up creative ways to keep consumers interested. Never is it more present than in specialty coffee shops or cafes. Beyond the scintillating smells wafting through the air, coffee – and tea – shops build masterful manipulators to upsell their mouthwatering merchandise. In an article on improving coffee shop sales, Bplans.com states 82% of purchase decisions are made in-store, many of which can be attributed to impulse buys. Ian Zimmerman, experimental psychologist suggests impulse buyers tend to buy to improve their mood – even if temporary. So, jump on the sales bandwagon this holiday season and offer a serving of smiles with these super simple yet effective ways to parlay festive feel-good vibes into profits.
Category: Visual Merchandising
Daylight Savings is Coming: Time to Talk Timepieces
With daylight savings right around the corner on Sunday, November 7, there’s no better time to talk about timepieces. According to an article written by journalist Jacob Gallagher of the Wall Street Journal, “An old workplace adage says you shouldn’t wear a watch that’s fancier than your boss’s and your watch says more about your status and lifestyle than you think!” Timepieces have been a signature statement in wardrobe attire and social status for several decades past and watch retailers everywhere can vouch for how quickly our society has gone from pocket watches to smart watches, regardless of what era we are in, consumers will always have preferences for what timepiece best fits their lifestyle and wardrobe.
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Halloween: DIY Celebrations, Costumes, Décor and Displays
With autumn comes an abundance of busy squirrels stocking away nuts for winter, harvest markets brimming with orchard goods like apple cider, pies, and a variety of pumpkin styles – mini or large whole pumpkins perfect for stencils, carving, or pie making – hayrides, corn mazes, and Halloween celebrations galore. Popular haunted hayrides have actors and patrons alike dressed in their scariest attire. Likewise, do-it-yourself or DIY costumes reflect Halloween classics like witches, cats, mummies, monsters, and zombies as well as the latest popular movie or television show characters such as Squid Game contestant, an Among Us crewmate or imposter, Spider Man, Black Panther, or Black Widow to name a few.
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A Delicious Dilemma – You Pick: Caramel Apple vs. Candy Apple
During apple harvest season inevitably a debate regarding caramel apples versus candy apples takes place – which is better? Although they share the main ingredient the flavoring and textures differ dramatically rendering very different results. It’s like apples and oranges – sort of. Discussions or in some cases, arguments usually boil down to preference – soft and creamy versus hard and crackly – either way it’s a delicious debate.
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Craft Breweries: A Brewing Industry. How to Get Started and Easy Display Ideas.
Initially called micro-brewing in the 1990s, the craft beer brewing industry, as it known today has significantly grown since the popularity of homebrewing started trending in the 1970s. The art of brewing small-batch signature style suds has come a long way since its cottage industry days of the 1970s. It has since morphed into regional associations and national organizations. An outlet for burgeoning brewers with their own flavor combinations and beer styles, small batch brewing is a bubbling industry. But what constitutes a small batch craft brewery? According to Craftbeer.com, a small craft brewery produces 6 million barrels of beer or less annually. For reference, one-barrel equals 31 U.S. gallons.
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5 Proven Tricks for In-Store Retail Product Placement
The fine art of organizing a retail space involves a lot of strategic thinking. Retailers know that clean and attractive aesthetics only get you so far. Understanding your buyer’s journey inside the store and what motivates him or her to come to your store in the first place are important factors to consider. All of this information can help you make the best decisions when it comes to product placement.
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How to Use Customer Data to Drive Your Visual Merchandising Strategy
Every retail business in the world continues to experience some level of digital transformation. These shifts involve more than driving traffic to a website, efficiently filling online shopping carts and making sure your products get to consumers’ homes.
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Retail Merchandising Trends You Need to Know For 2021
A new year always brings about lots of change and new merchandising trends for retail businesses. 2021 will be a pivotal year for the retail space due to the lasting effects of Covid-19. From pop-up shops to lighted displays, this next year has many unique trends in store. In this article, we will share a few up-and-coming retail merchandising trends to help you prepare your business for 2021.
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Color Psychology for Marketers & Merchandisers
Carefully choosing display elements is an essential step in any visual merchandising project and incorporating the right color for your brand or product can bring your display to the next level. But why not stick to a classic black or transparent scheme? While transparent or black display fixtures are usually a safe bet, research from colorcom.com reveals that 52% of shoppers won’t return to a store based on aesthetics alone. A study by 97thfloor.com shows that color advertisements engage customers 42% more than black and white.
If you haven’t used color in your displays before, don’t be nervous! This guide will help you decide which colors can psychologically promote and sell your products and services. Continue reading Color Psychology for Marketers & Merchandisers
Using Wooden Barrels to Draw Attention & Increase Sales
Nothing says “rustic” like a wooden barrel. Barrels are traditionally used for aging liquor, but there are limitless alternative applications for these country staples in retail display and décor. Every retail business, from supermarkets to clothing stores, can incorporate wooden display barrels seamlessly into their merchandising and furnishing. Continue reading Using Wooden Barrels to Draw Attention & Increase Sales