Author: Marla_Bracco

10 Display Ideas for Your At-Home Movie Theater

There’s nothing more comfortable than watching a movie from the comfort of your own home, so it’s not surprising that a recent poll found that 71 percent of respondents would prefer to watch a new release at home. In addition, many people have decided to set up an at-home theater to make the experience even more enjoyable. While a big screen and projector are a great start, the finishing touches on your at-home theater will be the movie displays you choose for the space

Not sure where to start? ShopPOPdisplays has an assortment of movie theater display options to fit any of your needs. From movie signs and memorabilia to sweet treats and DVD storage, here are 10 ideas to get you started.
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Goodbye Summer, Hello Fall: Labor Day Display & Decoration Ideas

Having  Labor Day displays and decorations for your retail store is a terrific opportunity to attract back-to-school shoppers and increase sales. Whether you are unloading summer inventory or introducing new fall arrivals, this blog post will provide a few themed display and decoration ideas, while also giving guidance on how to balance both end of summer and early fall elements.

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50 Holiday Shopping Statistics and Trends

The holiday season is a wonderful time of the year for consumers and retailers alike. During the last few months of the year, shoppers surge into shopping malls, small businesses, and online stores to purchase gifts for their winter celebrations.

However, competition can be stiff during this time of year, with almost every retailer vying to maximize their revenue. As a result, retailers that understand the motivations and purchasing habits of their shoppers stand to reap the most profit. Let’s take a look at key statistics and trends that retailers should leverage during this holiday season. Continue reading 50 Holiday Shopping Statistics and Trends

How to Maximize Floorspace in a Retail Store

Retailers must take care to craft creative retail displays that bring in new customers while succinctly communicating their brand image. For small stores with limited space in particular, it’s imperative that they make the most out of their visual merchandising strategy to maximize their impact. While many merchandisers assume that having less floorspace would make their task simpler, the reality is that retailers with little space must use every part of their store – which can leave a lot less room for error. Continue reading How to Maximize Floorspace in a Retail Store

How to Display and Design Endcaps

Endcaps are point-of-purchase product displays that are placed at the end of aisles in retail stores and grocery stores. Due to their conspicuous placement, endcaps are prime real estate for visual merchandisers. Not only do they encourage impulse purchases, they set the tone for the entire aisle they’re attached to and temporarily influence buyer behavior as a result.
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The Ultimate List of Event and Tradeshow Statistics

Tradeshow and corporate events offer a wide range of benefits for organizations. Sales teams can connect with clients and prospects to create real relationships. Your company can use panels and informational sessions to establish itself as a thought leader. Additionally, you can better explain the benefits of your products at a fraction of the cost. Consider the following stats and trends related to tradeshows and events: Continue reading The Ultimate List of Event and Tradeshow Statistics

Using Displays to Stand Out at a Craft Fair

Craft fair season is upon us! As local artists and craftspeople gear up to sell goods at these shows, it’s common to wonder exactly how to get noticed by shoppers in a bustling venue. Seasoned artists are aware that they only have a few seconds to capture a shopper’s attention as they peruse the fair – to take advantage of that short window of time, it’s important to set up a booth that encourages shoppers to stop and take a closer look at your art.
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The Ultimate List of Retail Statistics and Trends

Retail is a rapidly changing business. In fact, how we purchase has changed immensely in just the last five years. From eCommerce, to pop-up shops to brick and mortar, there are a lot of areas for consideration when choosing which direction you want your store to take. Over the years, we at shopPOPdisplays have seen a number of these changes in the industry through our collaborations with large brands and retailers.

 

These statistics and trends should be able to help you leverage the potential of your in-store brand, expand on customer loyalty, and get ahead of the competition. Continue reading The Ultimate List of Retail Statistics and Trends

4 Tips to Create Interesting Window Displays

Window displays use the windows on a retailer’s storefront to strengthen their brand’s image while promoting products. Retailers often use window displays as an initial touchpoint for shoppers, while enjoying differentiation from nearby competitors.

 

Ideally, a window display should disrupt a customer’s path, and encourage them to focus on the display for just a moment. Studies have shown that shoppers feel inclined to enter stores that have visual merchandising displays – and once a shopper has entered your store, they have a better chance of purchasing.

 

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How to Encourage Impulse Buying with Point-of-Purchase Displays

For brick-and-mortar retailers, impulse purchases are key to capturing additional, unplanned sales from customers. These small purchases can incrementally grow to represent a significant portion of sales—over the course of a year, the average customer will spend $5,400 on these small, spontaneous transactions. Interestingly, 79 percent of impulse purchases occur in brick-and-mortar stores as opposed to online, representing a sizeable and unique strength that all brick-and-mortar retailers should integrate into their visual merchandising strategy. Continue reading How to Encourage Impulse Buying with Point-of-Purchase Displays