Category: Visual Merchandising

Simply Spectacular Fall Tablescape Displays Increase Sales!

Holiday season is here and there is not a better time than now to add charm, elegance, and sophistication to your home décor or retail displays with tablescapes – yes, it is a word. A tablescape is simply an arrangement of articles placed on a table that creates a decorative display. The aesthetic can range from simple to grandiose, vertical to horizontal, small to large and everything in between. Tablescapes entice friends, family – and customers. Here, easy Fall tablescape displays to include in your home or retail space.

 

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4 Tips for Retailers Transitioning Between Seasons

A major plight of the seasons for retailers is transitioning and repurposing inventory to keep your store looking fresh and relevant for the season that is upon us. It’s been proven that stores and visual merchandisers who take the time to modify their plans and adjust to transitions will see a rise in in-store traffic and higher volume of sales. According to website smallbusiness.chron.com, “One of the most basic reasons companies rearrange merchandise is to give their stores a fresh look. … In lieu of a lot of new products, rearranging merchandise presents a new look that causes regular customers to think they are getting a new experience. Some shoppers don’t go through the whole store on each visit.” Which is exactly why we have carved out 4 major ways you can refashion your store for each season without stress!

 

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3 Festive Beverage Displays To Boost Sales

Enticing customers to purchase merchandise is nothing new to shop owners, whether it’s soft cashmere scarves in a myriad of autumnal colors during the last days of summer or festive ornaments beckoning gift-givers into the holiday season at Thanksgiving, retailers rustle up creative ways to keep consumers interested. Never is it more present than in specialty coffee shops or cafes. Beyond the scintillating smells wafting through the air, coffee – and tea – shops build masterful manipulators to upsell their mouthwatering merchandise. In an article on improving coffee shop sales, Bplans.com states 82% of purchase decisions are made in-store, many of which can be attributed to impulse buys. Ian Zimmerman, experimental psychologist suggests impulse buyers tend to buy to improve their mood – even if temporary. So, jump on the sales bandwagon this holiday season and offer a serving of smiles with these super simple yet effective ways to parlay festive feel-good vibes into profits.

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Daylight Savings is Coming: Time to Talk Timepieces

With daylight savings right around the corner on Sunday, November 7, there’s no better time to talk about timepieces. According to an article written by journalist Jacob Gallagher of the Wall Street Journal, “An old workplace adage says you shouldn’t wear a watch that’s fancier than your boss’s and your watch says more about your status and lifestyle than you think!” Timepieces have been a signature statement in wardrobe attire and social status for several decades past and watch retailers everywhere can vouch for how quickly our society has gone from pocket watches to smart watches, regardless of what era we are in, consumers will always have preferences for what timepiece best fits their lifestyle and wardrobe.

 

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Halloween: DIY Celebrations, Costumes, Décor and Displays

With autumn comes an abundance of busy squirrels stocking away nuts for winter, harvest markets brimming with orchard goods like apple cider, pies, and a variety of pumpkin styles – mini or large whole pumpkins perfect for stencils, carving, or pie making – hayrides, corn mazes, and Halloween celebrations galore. Popular haunted hayrides have actors and patrons alike dressed in their scariest attire. Likewise, do-it-yourself or DIY costumes reflect Halloween classics like witches, cats, mummies, monsters, and zombies as well as the latest popular movie or television show characters such as Squid Game contestant, an Among Us crewmate or imposter, Spider Man, Black Panther, or Black Widow to name a few.

 

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A Delicious Dilemma – You Pick: Caramel Apple vs. Candy Apple

During apple harvest season inevitably a debate regarding caramel apples versus candy apples takes place – which is better? Although they share the main ingredient the flavoring and textures differ dramatically rendering very different results. It’s like apples and oranges – sort of. Discussions or in some cases, arguments usually boil down to preference – soft and creamy versus hard and crackly – either way it’s a delicious debate.

 

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Craft Breweries: A Brewing Industry. How to Get Started and Easy Display Ideas.

Initially called micro-brewing in the 1990s, the craft beer brewing industry, as it known today has significantly grown since the popularity of homebrewing started trending in the 1970s. The art of brewing small-batch signature style suds has come a long way since its cottage industry days of the 1970s. It has since morphed into regional associations and national organizations.  An outlet for burgeoning brewers with their own flavor combinations and beer styles, small batch brewing is a bubbling industry. But what constitutes a small batch craft brewery? According to Craftbeer.com, a small craft brewery produces 6 million barrels of beer or less annually. For reference, one-barrel equals 31 U.S. gallons.

 

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5 Proven Tricks for In-Store Retail Product Placement

The fine art of organizing a retail space involves a lot of strategic thinking. Retailers know that clean and attractive aesthetics only get you so far. Understanding your buyer’s journey inside the store and what motivates him or her to come to your store in the first place are important factors to consider. All of this information can help you make the best decisions when it comes to product placement.

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How to Use Customer Data to Drive Your Visual Merchandising Strategy

Every retail business in the world continues to experience some level of digital transformation. These shifts involve more than driving traffic to a website, efficiently filling online shopping carts and making sure your products get to consumers’ homes.

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Retail Merchandising Trends You Need to Know For 2021

A new year always brings about lots of change and new merchandising trends for retail businesses. 2021 will be a pivotal year for the retail space due to the lasting effects of Covid-19. From pop-up shops to lighted displays, this next year has many unique trends in store. In this article, we will share a few up-and-coming retail merchandising trends to help you prepare your business for 2021.

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