5 Proven Tricks for In-Store Retail Product Placement

The fine art of organizing a retail space involves a lot of strategic thinking. Retailers know that clean and attractive aesthetics only get you so far. Understanding your buyer’s journey inside the store and what motivates him or her to come to your store in the first place are important factors to consider. All of this information can help you make the best decisions when it comes to product placement.

Continue reading 5 Proven Tricks for In-Store Retail Product Placement

5 Practical Tips to Successfully Managing Multiple Retail Stores

Leverage your successes when managing multiple retail stores, but don’t expect to copy them—every store is like running a unique business.

 

A lot of retailers assume that managing multiple retail stores, after opening a successful flagship outlet, is a straightforward matter of replicating the process in a new location. While you may have gained some basic knowledge from your flagship location about what works and doesn’t work with customers, there are always going to be a whole lot of important details that will be vastly different.

 

The following are some practical tips you can keep in mind when managing multiple retail stores to ensure you are on the path to success:

Continue reading 5 Practical Tips to Successfully Managing Multiple Retail Stores

5 Ways to Show Your Retail Window Displays Some Love for Valentine’s Day

For those newly in love or others celebrating their long-time relationships, Valentine’s Day brings a certain amount of pressure to get things right. Over the years, that has translated into a lot of buying activity. In fact, in 2020, the National Retail Foundation (NRF) estimated in its annual survey that consumers spent about $27.4 billion on Valentine’s Day items, in comparison to only $20.7 billion in 2019, a 32% jump!

 

Retailers know that lovebirds are on the look-out for that perfect gift. And let’s keep in mind that even with online sales increasing, about 40% of Valentine’s Day sales still come from brick-and-mortar stores.

Continue reading 5 Ways to Show Your Retail Window Displays Some Love for Valentine’s Day

Things Your Business Should Consider When Buying Sneeze Guards

Although deciding on a sneeze guard may seem like a simple process, there are actually many aspects business owners should take into consideration before purchasing for their operations. From budget to barrier thickness, several important factors go into choosing a guard that will work best for you. In this article, we will share some valuable things to consider prior to buying sneeze guards for your business.

Continue reading Things Your Business Should Consider When Buying Sneeze Guards

How to Use Customer Data to Drive Your Visual Merchandising Strategy

Every retail business in the world continues to experience some level of digital transformation. These shifts involve more than driving traffic to a website, efficiently filling online shopping carts and making sure your products get to consumers’ homes.

Continue reading How to Use Customer Data to Drive Your Visual Merchandising Strategy

How To Display Jewelry In a Boutique

When it comes to successful visual merchandising tactics for jewelry, the sheer number of possibilities can lead to confusion when starting out on creating new jewelry displays. We suggest keeping in mind your ultimate mission to highlight the aesthetic beauty of your jewelry pieces in a manner that maximizes their inherent, individual qualities—and making them hard to forget. The obvious intention is to increase sales, but you also want customers to remember your displays—as they may be browsing more than one retail outlet before making a purchase.

Continue reading How To Display Jewelry In a Boutique

Point-of-sale statistics that will make you more money

The point of purchase (POP, also known as point of sale) in your store—be it a register staffed by a salesperson or self-checkout—is a space with unlimited potential for incremental sales. People are drawn to pick up “one last thing” as they wait in line or run their goods by the scanner. In fact, most can’t resist. Keep these retail statistics in mind as you refresh your store displays for the new year.

Continue reading Point-of-sale statistics that will make you more money

5 Retail Signage Tips to Get Customers in the Door and Buying More

While the final numbers aren’t out yet, U.S. holiday spending is still projected to top $1 trillion in 2020, the second year in a row to do so. The brick-and-mortar retail experience still makes up the lion’s share of all retail sales, or about 85%, according to third quarter numbers this year from the U.S. Department of Commerce.

Continue reading 5 Retail Signage Tips to Get Customers in the Door and Buying More