Craft fair season is upon us! As local artists and craftspeople gear up to sell goods at these shows, it’s common to wonder exactly how to get noticed by shoppers in a bustling venue. Seasoned artists are aware that they only have a few seconds to capture a shopper’s attention as they peruse the fair – to take advantage of that short window of time, it’s important to set up a booth that encourages shoppers to stop and take a closer look at your art.
Key Takeaways
- Visual merchandising best practices can help your products stand out at a craft fair while driving relevant traffic to your booth.
- Product placement is really important at a craft fair. Consider placing products at eye level, since this makes it easier for consumers to engage with your products.
- Make setting up easy for yourself by leveraging portable displays.
- Branding is crucial, especially when aiming to encourage loyal customers. Create business cards that include your social media and design your booth with a theme in mind.
- Signage and posters can be a great way to drive traffic to your booth by further showcasing deals and what you are selling.
Continue reading Using Displays to Stand Out at a Craft Fair