Category: Trade Shows

How to Create a Show-Stopping Table for Your Next Trade Show or Business Event

When you’re in business, garnering more customers or clients is key. That’s why networking is a necessity. Whether it’s at the local chamber of commerce, industry trade show, or community event you’ll want your business name bandied about and positively circulated. One of the best and most cost-effective branding tools is a company table. A well-designed and dressed table captures attention and exudes a professional appearance. In this post, we will give tips on dressing a trade show table as well as essential functional products a vendor needs to enhance and complete the look.

 

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The Ultimate List of Event and Tradeshow Statistics

Tradeshow and corporate events offer a wide range of benefits for organizations. Sales teams can connect with clients and prospects to create real relationships. Your company can use panels and informational sessions to establish itself as a thought leader. Additionally, you can better explain the benefits of your products at a fraction of the cost. Consider the following stats and trends related to tradeshows and events: Continue reading The Ultimate List of Event and Tradeshow Statistics

Using Displays to Stand Out at a Craft Fair

Craft fair season is upon us! As local artists and craftspeople gear up to sell goods at these shows, it’s common to wonder exactly how to get noticed by shoppers in a bustling venue. Seasoned artists are aware that they only have a few seconds to capture a shopper’s attention as they peruse the fair – to take advantage of that short window of time, it’s important to set up a booth that encourages shoppers to stop and take a closer look at your art.

 Key Takeaways

  • Visual merchandising best practices can help your products stand out at a craft fair while driving relevant traffic to your booth.
  • Product placement is really important at a craft fair. Consider placing products at eye level, since this makes it easier for consumers to engage with your products.
  • Make setting up easy for yourself by leveraging portable displays.
  • Branding is crucial, especially when aiming to encourage loyal customers. Create business cards that include your social media and design your booth with a theme in mind.
  • Signage and posters can be a great way to drive traffic to your booth by further showcasing deals and what you are selling.

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How to Drive Quality Traffic to Your Trade Show Booth

Trade shows are a great way for organizations to find high-quality leads within a well-defined market. While trade shows are generally very beneficial to organizations, they require a great amount of planning and creativity to be successful. With most trade shows requiring a large investment, it’s important to ensure that your booth is driving high-quality traffic as effectively as possible. Continue reading How to Drive Quality Traffic to Your Trade Show Booth