It’s that time of the year again — yes, retailers everywhere are preparing for the grand event of Black Friday, which this year falls on November 26. With holidays just up ahead, the excitement to shop is most definitely in the air and with that, store managers and visual planners will take to the drawing board to come up with out-of-the-box solutions to make their shops stand out amongst competitors during this fierce time in this spirited consumer climate. There is no time like the present to put a plan in action. Afterall, Black Friday starts earlier every year! Here, 6 tips to get sales rolling.
A major plight of the seasons for retailers is transitioning and repurposing inventory to keep your store looking fresh and relevant for the season that is upon us. It’s been proven that stores and visual merchandisers who take the time to modify their plans and adjust to transitions will see a rise in in-store traffic and higher volume of sales. According to website smallbusiness.chron.com, “One of the most basic reasons companies rearrange merchandise is to give their stores a fresh look. … In lieu of a lot of new products, rearranging merchandise presents a new look that causes regular customers to think they are getting a new experience. Some shoppers don’t go through the whole store on each visit.” Which is exactly why we have carved out 4 major ways you can refashion your store for each season without stress!
November is child safety and protection month and year after year, homeowners and retailers alike experience the struggle of finding stylish solutions to adorning the modern living space. According to an article on Childproofers.com, “As many as 90% of unintentional injuries to children in the home can be prevented by child proofing correctly.” It’s important when having small children and babies to consider ways to keep your home secure without having to completely sacrifice your personal sense of design. Below are four helpful and easy ways to child-proof your living quarters and still have it feel like it’s a reflection of you!
A great looking retail floor is important, but one that increases sales and profitability is better. Assortment planning is one way to maximize your retail floor to boost sales and support a positive customer experience.
Just as you use a collection of marketing tactics to “convert” customers, or get them to buy a product, visit your store or engage with your brand in some way, assortment planning helps you optimize your retail space for conversions, too. Here’s an introduction to assortment planning, and how you can use it to boost sales and profits.
Even though it does take a tremendous amount of planning and market research to help nail down your target audience, opening a retail store is an exciting experience. Once you have a business and marketing plan in place, you’ll need to find the right retail space that suits your needs and can offer the best experience for your customers.
The pandemic has driven online sales higher, but it has also brought new expectations for the in-store experience. Shoppers concerned about health and hygiene now demand a contactless experience, either entirely, or at least in some parts of their shopping journey.
Color is special because it is a malleable thing, and there is no way to pin it down. Color evokes a mood, a time and can change, or stay the same—making it in a way, kind of alive. We see color all around us in a super-saturated way that makes us aware of even little changes, and so when a retail store design gets its color right—there is a kind of energetic frequency that pairs up with the visible products in the space, speaking volumes to customers about your brand.
Spring isn’t the greatest retail season, and to some stores it could seem like a letdown, especially if they experienced big Christmas holiday sales increases. But keying up the right promotions as the weather changes could delight a large audience and keep sales moving in the first half of the year. Keep these six promotion tips in mind this spring to help you capture more foot traffic and eyeballs to take in your spring retail displays.
The point of purchase (POP, also known as point of sale) in your store—be it a register staffed by a salesperson or self-checkout—is a space with unlimited potential for incremental sales. People are drawn to pick up “one last thing” as they wait in line or run their goods by the scanner. In fact, most can’t resist. Keep these retail statistics in mind as you refresh your store displays for the new year.
Never underestimate the power of an impulse buy. Point of purchase (POP) displays are popular for exactly that reason—they entice people to buy something they may not have otherwise, simply because it’s handy at or near checkout. Whether it’s candy at the grocery store, a bookmark at the bookstore or a car charger at the auto parts store, we’ve all done it. Consumers are 10 percent more likely to add impulse items to their purchase when shopping in-store vs. shopping online. Using POP displays near the moment of checkout is certainly an effective way to increase in-store sales.