Category: Outdoor digital signage

Black Friday Retail Display Ideas to Maximize Traffic & Sales

The Countdown to Retail’s Biggest Day

black and white love me wall art

The countdown to Black Friday is on: The aisles are getting busier, the discounts deeper, and the competition fiercer. Are your Black Friday retail display ideas ready?

The five days spanning Thanksgiving to Cyber Monday represent some of the busiest shopping days of the year as consumers make purchases both online and in-store. According to the National Retail Federation, while consumers spread their 2025 holiday spending over the months leading up to the holidays, nearly two-thirds (63%) of consumers plan to do most of their holiday shopping on Thanksgiving weekend, up from 59% last year.

With consumers beginning their holiday shopping earlier each year, by Black Friday they are no longer browsing, but strategically shopping for the best deals. That makes your visual merchandising and choice of retail displays even more important—they need to draw customers in and increase the likelihood of a purchase. Here’s how retail displays can help maximize traffic and sales this Black Friday.

Black Friday Retail Display Ideas: Key Takeaways

  • Black Friday shoppers arrive ready to buy—not browse. Your displays must clearly highlight deals, guide traffic, and encourage fast decision-making.
  • Preparation is crucial. Stock up on versatile, quick-to-set-up displays like nesting pedestals, modular risers, and adjustable sign holders to streamline busy holiday-floor changes.
  • Storefront impact drives foot traffic. Digital signage, bold banners, and custom-printed backdrops help promote doorbusters, flash sales, and limited-time offers from afar.
  • Use elevated, illuminated, and mirrored displays to spotlight featured merchandise and create a festive, high-impact holiday aesthetic.
  • Smart floor and countertop organization boosts conversions. Use pedestals, acrylic boxes, modular displays, and strategic signage to guide shoppers and highlight high-margin items.
  • Checkout zones are prime for impulse buys. Stocking stuffers, small gifts, and gift cards shine when displayed in tidy dump bins, rotating displays, and tiered organizers.
  • Flexibility matters across the whole weekend. Modular and reconfigurable displays help you adapt as inventory changes.
  • Products should transition seamlessly from Black Friday to holiday merchandising. Reusable displays—like digital signage and adjustable risers—make updates fast and efficient. Continue reading Black Friday Retail Display Ideas to Maximize Traffic & Sales

How Digital Signage for Restaurants Transforms the Service Industry

Digital Signage for Restaurants

 

It’s not just the food that shapes the experience at a restaurant – the level of customer service is equally important. Every minute spent there, from how fast someone can place an order to how they feel while waiting for it, has an impact on customer satisfaction and sales. That’s why smart businesses are turning to digital signage for restaurants to ensure a quality experience that keeps people happy and wanting to return.

There’s no denying that screens boost sales. In fact, one study found that 80% of brands incorporating digital signage claim a boost in sales reaching up to 33% [source]. So, whether you’re a fast food chain or a cozy local café, using digital signage from shopPOPdisplays will help you stay current and connect with customers. Let’s take a more in-depth look at how digital signage can improve your restaurant.

Key Takeaways

  • Digital signage enhances both experience and efficiency. From ordering speed to overall ambiance, screens help restaurants create smoother, more enjoyable dining experiences that keep customers returning.
  • Sales get a significant boost. Studies show that 80% of brands using digital signage see sales increases of up to 33%.
  • Menus become dynamic and visually appealing. High-resolution digital displays let you update content instantly, showcase mouthwatering images, and switch between menus with ease.
  • Customer engagement improves. Interactive displays promote loyalty programs, suggest meal pairings, and entertain guests with trivia or chef’s picks, reducing perceived wait times.
  • Operations run smoother. Centralized content management eliminates printing costs, saves labor, and ensures brand consistency across multiple locations.
  • Brand identity and atmosphere strengthen. Digital displays help tell your restaurant’s visual story—creating the perfect vibe for cafés, bars, or fine dining.
  • Outdoor signage drives foot traffic. Weather-resistant displays attract attention with bold visuals, specials, and real-time updates for drive-thru or patio areas.
  • shopPOPdisplays provides complete digital solutions. From portable rechargeable units to outdoor digital signage, their high-quality options help restaurants modernize operations and connect with customers. Continue reading How Digital Signage for Restaurants Transforms the Service Industry

How to Create a Digital Bulletin Board (And Why)

digital bulletin board

 

In an era dominated by innovative technology, traditional communication is rapidly being replaced by digital display options that are arguably more effective and convenient. A modern, efficient, and visually compelling way to share information with your audience, the digital bulletin board can be used to convey messages, announcements, and updates, offering an interactive and engaging experience. These displays are just as suited for educational institutions, office spaces, healthcare facilities, or events, and are a versatile, scalable, and environmentally friendly solution for any organization looking to streamline communication. In this post, we’ll explore the benefits, use cases, and steps to create your own digital bulletin board.

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Delightfully Digital: Transforming Your Ice Cream Menu Board

 

ice cream menu board

Whether you sell just cones and cups or have expanded your menu to include gelato, sorbets, frozen cakes, milkshakes, and more, you want your customers to know what frozen delights you have to offer. And while a traditional ice cream menu board is fine, why not delight your base with digital displays? Here’s the scoop on digital ice cream shop menu boards—from why you need one to the best solutions for your shop.

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What is Digital Signage Display and How It Helps Businesses

Man interacting with digital signage at work

In our current technology landscape, digital signage displays have become an innovative and important tool for professionals searching for ways to enhance their communication and marketing strategies. Whether used to promote products, convey messages, or help guide customers, digital displays from shopPOPdisplays provide dynamic and customizable options that traditional static signs simply lack. However, you may be wondering what exactly is digital signage, and how it can benefit different industries like restaurants, schools, corporate offices, hotels, retail stores, and financial institutions. Let’s explore the world of digital signage and uncover its many impressive features. 

Continue reading What is Digital Signage Display and How It Helps Businesses