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For retailers, the excitement of Black Friday is met with the pressure to stand out. Since discounts are everywhere shoppers turn, a well-designed Black Friday sales sign and strategically placed displays are essential to attracting attention, whether you’re a big-box store or a boutique. Done right, these visual tools can turn casual passersby into eager customers and significantly boost sales..
With a bit of planning and the right tools from shopPOPdisplays, you can become the destination, not just another stop. Let’s explore how to use signage and displays to take full advantage of Black Friday, starting with your most important asset: a solid strategy.
Highlight the Best Sales
Before diving into signage, take time to choose which deals deserve the spotlight. Not every discount is equal—your most effective Black Friday promotions will create urgency, offer real value, and match what your customers are already seeking.
Start with doorbusters, which are your boldest, most exciting deals. These are the ones that drive traffic, especially when featured in early ads and store signage. Then, look for smart ways to bundle complementary items to boost cart size and move inventory. For example, pair discounted outerwear with a winter accessories offer.
Think, too, about long-term strategy. Want to introduce a new brand or turn first-time shoppers into regulars? Lead with products that make a great first impression—perhaps with a small discount to attract interest without cutting too deep into margins.
Finally, keep your messaging clear. Shoppers won’t wait around to decode confusing promotions. Use consistent language across signage and marketing so everything feels easy to understand and act on.
When you carefully select which sales to highlight, your signage becomes even more effective because it’s backed by strategy, not guesswork.
Use a Black Friday Sales Sign to Drive More Traffic
On Black Friday, signage does more than share information—it drives traffic. A well-placed Black Friday sales sign, whether in a window or near the entrance, can be the reason a shopper chooses your store over the one next door.
Start with high-impact areas like doorways, walkways, and displays. Floor-standing sign holders and poster stands from shopPOPdisplays are perfect for featuring doorbusters or limited-time offers. Inside the store, use countertop signs and banners to highlight sales near products and checkout lines.
To boost visibility even further, incorporate digital displays. These dynamic screens let you rotate flash deals, showcase product bundles, and even count down to your next price drop, all without replacing printed signage. Their movement and brightness naturally draw attention, making them ideal for busy retail settings.
Finally, consider adding QR codes to both printed and digital signs to connect shoppers with bonus offers, gift guides, or your online store. When used together, printed signage and digital displays create a seamless, high-impact experience that drives conversions. They should make deals feel urgent and easy to understand. Use bold fonts, short phrases like “Ends Soon” or “Today Only,” and consistent branding across formats.
Focus on the Window Displays
Once your entry signage is set, it’s time to focus on your window displays. After all, your storefront is your first, and often only, chance to make an impression. And during Black Friday, it needs to work overtime.
Start by using bold, easy-to-read signage to display your best offers front and center. A large Black Friday sales sign in a poster frame from shopPOPdisplays can quickly communicate urgency before customers step foot inside. Then, layer in height and dimension using acrylic risers, pedestals or wooden crates to showcase your most giftable or limited-quantity items.
To make your window display truly memorable, try a gift wall effect: use flat-packed shelving units from The Woodland Park collection to stack top gift items in neat rows, with clear sign holders labeling each row by price point—“Gifts Under $25,” “Best Sellers,” or “Stocking Stuffers.” This ensures a visually appealing displays, while making it easy for shoppers to quickly spot what fits their budget.
Want to highlight limited quantities? Place just one or two high-value items on a colorful mirrored pedestal and add a mini chalkboard sign reading “Only 5 left!” or “One-day deal.” The contrast between minimal products and strong signage creates instant exclusivity.
For stores that want to blend storytelling and product, consider adding custom-printed backdrop panels behind your window setup to reinforce your theme (cozy holiday, tech takeover, local love, etc.) and guide the look of your entire merchandising strategy.
Group Complementary Items Together
Once shoppers step inside, you only have a short window of time to catch—and keep—their attention. In fact, 62% of shoppers say they aim to complete their Black Friday shopping as quickly as possible, so it’s important to make navigating your store feel easy and intuitive.
One effective strategy is to group complementary items together in clearly defined product zones. Using acrylic risers, countertop displays, or dump displays, you can guide shoppers toward bundles that make sense—like pairing winter coats with gloves and scarves, or placing self-care items alongside gift wrap and tags.
A simple Black Friday sales sign, with phrases like “Grab the Whole Set” or “Makes a Well-Rounded Gift” adds context and helps shoppers see value in picking up multiple items at once.
Focus on Impulse Buys While Consumers Wait in Line
While big-ticket items tend to get all the recognition, Black Friday is also a golden opportunity to drive small add-on sales. And one of the best places to do that? The checkout line.
With 65% of shoppers planning to shop in-store, lines will be long. Use that wait time to your advantage by setting up impulse-buy displays along the queue. Think travel-size beauty products, snacks, gift cards, or novelty items under $15.
Use acrylic dump bins, shelf wire racks, or nested crates to organize items, and promote them with signs that say things like “Last-Minute Gifts” or “Add for Under $10.” This approach—used effectively by retailers like Sephora—helps boost average order value without overwhelming the customer.
Highlight Black Friday Holiday Sales Sign If You Are a Local Business
As shoppers become more intentional with their spending, many are making a point to support small, local businesses, especially during the holidays. In fact, most Americans say they’re willing to spend more on Black Friday if it supports a local retailer.
To tap into this sentiment, make your identity clear. Use chalkboard signage, illuminated sign holders, or custom-printed boxes and pedestals from shopPOPdisplays to proudly showcase phrases like “Locally Owned” or “Community-Focused.” You might also include a short note about your business’s story, your connection to the area, or the local vendors you work with.
This adds a personal touches, while building trust and loyalty, which can carry over long after Black Friday ends.
Create a Captivating Black Friday Sales Sign with shopPOPdisplays
As you plan your Black Friday strategy, remember that the right tools can make all the difference. That’s where shopPOPdisplays comes in. Our wide range of retail displays and fixtures can help you bring your vision to life, no matter your store size or style.
From floor-standing sign holders that anchor your entrance, to digital displays that rotate time-sensitive deals, and from risers to flat-packed displays that help streamline product placement, shopPOPdisplays offers everything you need to execute a well-organized, high-impact setup.
When your signage and displays are working together, your store becomes easier to shop and more profitable to run.
Final Thoughts
Black Friday may be intense, but with the right strategy, it doesn’t have to be chaotic. By planning your promotions, using an attention-grabbing Black Friday sales sign or two, and creating customer-friendly displays, you can transform your store into a destination shoppers remember. Whether you’re focused on foot traffic, upsells, or long-term loyalty, the right tools from shopPOPdisplays will help you get there.