How store owners choose to display products can have a great deal of influence on what sells and what doesn’t, but not all retail displays perform well. Getting it right is a bit of trial and error as customer habits and preferences are sussed out. There are, however, some tried-and-true ways to fix common mistakes that dampen sales potential.
Key Takeaways
- Placement matters. Position displays where shoppers naturally look and walk—typically to the right and along a counter-clockwise path—to maximize visibility and engagement.
- Create urgency. Limited-time offers and bold signage drive quicker decision-making and help shoppers notice deals they might otherwise overlook.
- Keep displays tidy. Clutter and mess instantly turn customers off. Regular straightening and the use of bins, trays, and organizers keep your displays clean and intentional.
- Offer variety. Mixing price points and complementary products encourages both upselling and impulse purchases, appealing to a wider range of customers.
- Refresh frequently. Even strong displays lose impact over time. Rotate products, update layouts, and embrace seasonal changes to keep shoppers interested.
- Use the right tools. High-quality signage, risers, containers, and custom displays—like those available from shopPOPdisplays—help maintain polished, effective, sales-driving presentations. Continue reading 5 Reasons Your In-Store Retail Displays Aren’t Working—and What to do Instead