Once Labor Day rolls around, our thoughts naturally turn to all things fall—pumpkin, spiced drinks, candles, and cozy sweaters—even if the temperature still screams summer. This is especially true for retailers. Thanksgiving window displays should be planned about 12 weeks in advance, so while everyone is sending their kids back to school and transitioning to a new Fall schedule, it’s time to start thinking about holidays, and specifically, Thanksgiving windows.
A successful window display should have clear messaging, be seasonal or trendy, and be on brand. But it doesn’t have to be complicated. A few well-positioned pieces can make a dramatic display that will draw attention. Here’s how to create Thanksgiving window displays that customers will fall for.
Key Takeaways for Thanksgiving Window Displays
- Plan Ahead: Retailers should start preparing Thanksgiving window displays at least 12 weeks in advance.
- Keep it focused: Choose a clear focal point—whether merchandise or signage—and build your display around it.
- Use seasonal color palettes: Warm autumn hues like oranges, reds, yellows, and browns create a cozy, nostalgic vibe.
- Incorporate fall elements: Pumpkins, wreaths, gourds, leaves, and seasonal banners instantly set the tone.
- Elevate with pedestals and risers: Varying heights and shapes add visual interest and draw attention to products.
- Leverage lighting: Spotlights, LEDs, and string lights make displays stand out, especially as days get shorter.
- Plan for Black Friday transitions: Have sale signage, decals, and quick swaps ready for an easy post-Thanksgiving refresh.
Continue reading The Ultimate Guide to Thanksgiving Window Displays
