Category: Digital Signage

Black Friday Retail Display Ideas to Maximize Traffic & Sales

The Countdown to Retail’s Biggest Day

black and white love me wall art

The countdown to Black Friday is on: The aisles are getting busier, the discounts deeper, and the competition fiercer. Are your Black Friday retail display ideas ready?

The five days spanning Thanksgiving to Cyber Monday represent some of the busiest shopping days of the year as consumers make purchases both online and in-store. According to the National Retail Federation, while consumers spread their 2025 holiday spending over the months leading up to the holidays, nearly two-thirds (63%) of consumers plan to do most of their holiday shopping on Thanksgiving weekend, up from 59% last year.

With consumers beginning their holiday shopping earlier each year, by Black Friday they are no longer browsing, but strategically shopping for the best deals. That makes your visual merchandising and choice of retail displays even more important—they need to draw customers in and increase the likelihood of a purchase. Here’s how retail displays can help maximize traffic and sales this Black Friday.

Black Friday Retail Display Ideas: Key Takeaways

  • Black Friday shoppers arrive ready to buy—not browse. Your displays must clearly highlight deals, guide traffic, and encourage fast decision-making.
  • Preparation is crucial. Stock up on versatile, quick-to-set-up displays like nesting pedestals, modular risers, and adjustable sign holders to streamline busy holiday-floor changes.
  • Storefront impact drives foot traffic. Digital signage, bold banners, and custom-printed backdrops help promote doorbusters, flash sales, and limited-time offers from afar.
  • Use elevated, illuminated, and mirrored displays to spotlight featured merchandise and create a festive, high-impact holiday aesthetic.
  • Smart floor and countertop organization boosts conversions. Use pedestals, acrylic boxes, modular displays, and strategic signage to guide shoppers and highlight high-margin items.
  • Checkout zones are prime for impulse buys. Stocking stuffers, small gifts, and gift cards shine when displayed in tidy dump bins, rotating displays, and tiered organizers.
  • Flexibility matters across the whole weekend. Modular and reconfigurable displays help you adapt as inventory changes.
  • Products should transition seamlessly from Black Friday to holiday merchandising. Reusable displays—like digital signage and adjustable risers—make updates fast and efficient. Continue reading Black Friday Retail Display Ideas to Maximize Traffic & Sales

How Digital Signage for Restaurants Transforms the Service Industry

Digital Signage for Restaurants

 

It’s not just the food that shapes the experience at a restaurant – the level of customer service is equally important. Every minute spent there, from how fast someone can place an order to how they feel while waiting for it, has an impact on customer satisfaction and sales. That’s why smart businesses are turning to digital signage for restaurants to ensure a quality experience that keeps people happy and wanting to return.

There’s no denying that screens boost sales. In fact, one study found that 80% of brands incorporating digital signage claim a boost in sales reaching up to 33% [source]. So, whether you’re a fast food chain or a cozy local café, using digital signage from shopPOPdisplays will help you stay current and connect with customers. Let’s take a more in-depth look at how digital signage can improve your restaurant.

Key Takeaways

  • Digital signage enhances both experience and efficiency. From ordering speed to overall ambiance, screens help restaurants create smoother, more enjoyable dining experiences that keep customers returning.
  • Sales get a significant boost. Studies show that 80% of brands using digital signage see sales increases of up to 33%.
  • Menus become dynamic and visually appealing. High-resolution digital displays let you update content instantly, showcase mouthwatering images, and switch between menus with ease.
  • Customer engagement improves. Interactive displays promote loyalty programs, suggest meal pairings, and entertain guests with trivia or chef’s picks, reducing perceived wait times.
  • Operations run smoother. Centralized content management eliminates printing costs, saves labor, and ensures brand consistency across multiple locations.
  • Brand identity and atmosphere strengthen. Digital displays help tell your restaurant’s visual story—creating the perfect vibe for cafés, bars, or fine dining.
  • Outdoor signage drives foot traffic. Weather-resistant displays attract attention with bold visuals, specials, and real-time updates for drive-thru or patio areas.
  • shopPOPdisplays provides complete digital solutions. From portable rechargeable units to outdoor digital signage, their high-quality options help restaurants modernize operations and connect with customers. Continue reading How Digital Signage for Restaurants Transforms the Service Industry

How to Display Products at a Tradeshow

 

tradeshow display

The importance of how to display products at a tradeshow is as imperative as ever. The US tradeshow market has surpassed pre-pandemic earnings with $15.78 billion in 2024, and it’s expected to keep growing.

Tradeshows are key to launching products, networking, making deals, hosting media briefings, and more for your business. As such, you want a tradeshow booth to be an eye-catching, engaging, and informative space to showcase your products and services.

In this post, we’ll share tips and best practices on how to display products at a tradeshow.

Key Takeaways

  • Booth Type Matters for Product Display. Different booth layouts (inline, corner, peninsula, and island) significantly affect how you can display your products.
  • Leverage Vertical Space. Shelving, pedestals, and tall signage maximize your booth’s footprint without cluttering the floor and makes products more visible at eye level.
  • Interactive Displays Enhance Engagement. Using digital screens for demos, offering product samples, and creating engaging games or activities can draw in more visitors and create lasting impressions.
  • Lighting Can Make or Break a Display. Focused task lighting, illuminated displays, and backlit graphics can all help draw attention to your booth, making it stand out on the crowded tradeshow floor.
  • Use Practical Tools Like Acrylic Risers and Organizers. To make the most of your booth space, use tools like acrylic risers and shelves to display products effectively.

Continue reading How to Display Products at a Tradeshow

Drive Sales With a Captivating Black Friday Sales Sign from shopPOPdisplays

 

Black Friday Prep

For retailers, the excitement of Black Friday is met with the pressure to stand out. Since discounts are everywhere shoppers turn, a well-designed Black Friday sales sign and strategically placed displays are essential to attracting attention, whether you’re a big-box store or a boutique. Done right, these visual tools can turn casual passersby into eager customers and significantly boost sales..

With a bit of planning and the right tools from shopPOPdisplays, you can become the destination, not just another stop. Let’s explore how to use signage and displays to take full advantage of Black Friday, starting with your most important asset: a solid strategy.

Continue reading Drive Sales With a Captivating Black Friday Sales Sign from shopPOPdisplays

The 12 Most Profitable Retail Display Types (And When to Use Them)

Retail Display Types

When it comes to setting up your store, how you display your products matters just as much as what you sell. The right retail display can catch a shopper’s eye, guide them through your space, and even increase impulse purchases. Whether you run a boutique, a convenience store, or a pop-up shop, knowing which retail display types work best for your products and goals is key.

That’s why, in this guide, we’ll explore the 12 most profitable types of retail displays, and offer examples, best-use scenarios, and expert tips to help you choose the right one for your space. From maximizing small countertops to organizing large seasonal promotions, there’s a display solution for every corner of your store.

Continue reading The 12 Most Profitable Retail Display Types (And When to Use Them)

Why Virtual Concierge Systems Help Businesses

 

virtual concierge

Concierge services are ubiquitous within the industries of hotels and hospitality—they employ knowledgeable staff members who help guests with itineraries, restaurant recommendations, and other guest requests. Virtual concierge services have improved the customer experience by making it more efficient. Beyond hospitality, the technology can benefit industries such as transportation, healthcare, retail, and more.

Continue reading Why Virtual Concierge Systems Help Businesses

How to Use Conference Room Digital Displays

 

conference room display

One of the most valuable tools of a modern, collaborative workplace, a digital conference room display is necessary for conducting meetings, managing rooms, and presenting content in an efficient way. These high-tech meeting room displays provide a seamless experience for users and create a more dynamic work environment. In this blog post, we’ll explore how to make the most out of digital displays for your conference rooms, the different types available, and the numerous benefits they offer.

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Office Information Board Ideas to Encourage Employees

office information board ideas

In today’s fast-paced workplaces, keeping employees connected, informed, and engaged is key to building a positive and productive culture. One effective way to streamline these processes and boost employee morale is by incorporating digital office information boards. By replacing traditional bulletin boards with digital displays, companies can not only provide real-time updates but also create an interactive, engaging platform for employees to stay in the know,  share ideas, and feel connected. In this article, we’ll explore innovative office information board ideas to help encourage employee engagement, team building, and job satisfaction. We’ll also discuss how these digital solutions can streamline operations.

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How to Create a Digital Bulletin Board (And Why)

digital bulletin board

 

In an era dominated by innovative technology, traditional communication is rapidly being replaced by digital display options that are arguably more effective and convenient. A modern, efficient, and visually compelling way to share information with your audience, the digital bulletin board can be used to convey messages, announcements, and updates, offering an interactive and engaging experience. These displays are just as suited for educational institutions, office spaces, healthcare facilities, or events, and are a versatile, scalable, and environmentally friendly solution for any organization looking to streamline communication. In this post, we’ll explore the benefits, use cases, and steps to create your own digital bulletin board.

Continue reading How to Create a Digital Bulletin Board (And Why)

Delightfully Digital: Transforming Your Ice Cream Menu Board

 

ice cream menu board

Whether you sell just cones and cups or have expanded your menu to include gelato, sorbets, frozen cakes, milkshakes, and more, you want your customers to know what frozen delights you have to offer. And while a traditional ice cream menu board is fine, why not delight your base with digital displays? Here’s the scoop on digital ice cream shop menu boards—from why you need one to the best solutions for your shop.

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