Month: September 2025

How to Display Products at a Tradeshow

 

tradeshow display

The importance of how to display products at a tradeshow is as imperative as ever. The US tradeshow market has surpassed pre-pandemic earnings with $15.78 billion in 2024, and it’s expected to keep growing.

Tradeshows are key to launching products, networking, making deals, hosting media briefings, and more for your business. As such, you want a tradeshow booth to be an eye-catching, engaging, and informative space to showcase your products and services.

In this post, we’ll share tips and best practices on how to display products at a tradeshow.

Key Takeaways

  • Booth Type Matters for Product Display. Different booth layouts (inline, corner, peninsula, and island) significantly affect how you can display your products.
  • Leverage Vertical Space. Shelving, pedestals, and tall signage maximize your booth’s footprint without cluttering the floor and makes products more visible at eye level.
  • Interactive Displays Enhance Engagement. Using digital screens for demos, offering product samples, and creating engaging games or activities can draw in more visitors and create lasting impressions.
  • Lighting Can Make or Break a Display. Focused task lighting, illuminated displays, and backlit graphics can all help draw attention to your booth, making it stand out on the crowded tradeshow floor.
  • Use Practical Tools Like Acrylic Risers and Organizers. To make the most of your booth space, use tools like acrylic risers and shelves to display products effectively.

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How to Create the Best Craft Show Candle Display

 

craft show candle display

Seasoned candle connoisseurs know that the key to successfully selling your goods at a craft fair is creating the right presentation. A well-designed craft show candle display not only attracts foot traffic but also encourages buyers to stop, sample, and purchase. From acrylic risers to hand-crafted wooden displays, we have a wide range of items to elevate your booth and make your candles stand out with display solutions from shopPOPdisplays.

Key Takeaways

  • A strong craft show candle display draws attention and helps differentiate your booth from others.
  • Acrylic risers and shelving can maximize booth space and create height variations.
  • Providing samples and clear signage builds trust and boosts sales.
  • Wooden displays and branded table covers reinforce your brand’s personality.
  • Don’t forget business cards or inserts with website details to encourage repeat sales online.

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The Ultimate Guide to Thanksgiving Window Displays

Thanksgiving Window Displays

Once Labor Day rolls around, our thoughts naturally turn to all things fall—pumpkin, spiced drinks, candles, and cozy sweaters—even if the temperature still screams summer. This is especially true for retailers. Thanksgiving window displays should be planned about 12 weeks in advance, so while everyone is sending their kids back to school and transitioning to a new Fall schedule, it’s time to start thinking about holidays, and specifically, Thanksgiving windows.

A successful window display should have clear messaging, be seasonal or trendy, and be on brand. But it doesn’t have to be complicated. A few well-positioned pieces can make a dramatic display that will draw attention. Here’s how to create Thanksgiving window displays that customers will fall for.

Key Takeaways for Thanksgiving Window Displays

  • Plan Ahead: Retailers should start preparing Thanksgiving window displays at least 12 weeks in advance.
  • Keep it focused: Choose a clear focal point—whether merchandise or signage—and build your display around it.
  • Use seasonal color palettes: Warm autumn hues like oranges, reds, yellows, and browns create a cozy, nostalgic vibe.
  • Incorporate fall elements: Pumpkins, wreaths, gourds, leaves, and seasonal banners instantly set the tone.
  • Elevate with pedestals and risers: Varying heights and shapes add visual interest and draw attention to products.
  • Leverage lighting: Spotlights, LEDs, and string lights make displays stand out, especially as days get shorter.
  • Plan for Black Friday transitions: Have sale signage, decals, and quick swaps ready for an easy post-Thanksgiving refresh.

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