The importance of how to display products at a tradeshow is as imperative as ever. The US tradeshow market has surpassed pre-pandemic earnings with $15.78 billion in 2024, and it’s expected to keep growing.
Tradeshows are key to launching products, networking, making deals, hosting media briefings, and more for your business. As such, you want a tradeshow booth to be an eye-catching, engaging, and informative space to showcase your products and services.
In this post, we’ll share tips and best practices on how to display products at a tradeshow.
Key Takeaways
- Booth Type Matters for Product Display. Different booth layouts (inline, corner, peninsula, and island) significantly affect how you can display your products.
- Leverage Vertical Space. Shelving, pedestals, and tall signage maximize your booth’s footprint without cluttering the floor and makes products more visible at eye level.
- Interactive Displays Enhance Engagement. Using digital screens for demos, offering product samples, and creating engaging games or activities can draw in more visitors and create lasting impressions.
- Lighting Can Make or Break a Display. Focused task lighting, illuminated displays, and backlit graphics can all help draw attention to your booth, making it stand out on the crowded tradeshow floor.
- Use Practical Tools Like Acrylic Risers and Organizers. To make the most of your booth space, use tools like acrylic risers and shelves to display products effectively.
