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If you are a business owner, you probably know by now that one of the greatest challenges of succeeding is effective advertising. While it may seem like the digital world of social media and Google ads take the front seat in getting the word out about your company these days, tangible signage is still a top contender when it comes to consumer loyalism. According to an article on swaay.com, “Great signage can significantly improve your edge over other businesses and competitors if they are lacking in that area. When choosing between two businesses a customer or client is likely going to pick the one with the better-looking signage because this shows a level of professionalism that the other lacks.”
Continue reading Follow the Signs: Choosing the Right Type of Signage for Your Business