{"id":999,"date":"2019-09-23T15:59:17","date_gmt":"2019-09-23T15:59:17","guid":{"rendered":"https:\/\/www.shoppopdisplays.com\/blog\/?p=999"},"modified":"2024-02-12T20:38:56","modified_gmt":"2024-02-12T20:38:56","slug":"the-ultimate-list-of-event-and-tradeshow-statistics","status":"publish","type":"post","link":"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/","title":{"rendered":"The Ultimate List of Event and Tradeshow Statistics"},"content":{"rendered":"<p>Tradeshow and corporate events offer a wide range of benefits for organizations. Sales teams can connect with clients and prospects to create real relationships. Your company can use panels and informational sessions to establish itself as a thought leader. Additionally, you can better explain the benefits of your products at a fraction of the cost. Consider the following stats and trends related to <a href=\"https:\/\/www.shoppopdisplays.com\/trade-show-displays-and-supplies.html\">tradeshows and events:<\/a> <!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>The Value of In-Person Connections<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/blog.bizzabo.com\/event-marketing-statistics#attendee\">95 percent<\/a> of marketers consider tradeshows and events a valuable tool to form personal connections with clients and prospects in today&#8217;s digital landscape and <a href=\"https:\/\/www.virgin.com\/entrepreneur\/infographic-the-importance-of-face-to-face-networking\">85 percent<\/a> cite that this helps them build better business relationships.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1004 size-full\" src=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow1.png\" alt=\"the ultimate list of event and tradeshow statistics\" width=\"625\" height=\"300\" srcset=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow1.png 625w, https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow1-300x144.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.aventri.com\/blog\/23-event-marketing-statistics-you-need-to-know\">84 percent<\/a> of survey respondents agree that they have a better opinion on a brand, company, or product after an event.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.virgin.com\/entrepreneur\/infographic-the-importance-of-face-to-face-networking\">84 percent<\/a> of survey respondents say that would rather meet others in-person when conducting meetings.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>It&#8217;s cheaper to meet clients at a show than at their offices. On average, companies spend <a href=\"https:\/\/www.spingo.com\/blog\/post\/20-powerful-stats-on-the-value-of-trade-shows-and-expos\">$142 per client at a show compared to $259<\/a> per client when visiting them in person<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/eventforte.com\/35-event-marketing-statistics.html\">43 percent<\/a> of marketers believe that in-person connections will become increasingly valuable in the future.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/agencyea.com\/thoughts\/2019-experiential-marketing-trend-report\/?utm_source=EventMarketer&amp;utm_medium=Partner_Content\">75 percent<\/a> of attendees note the importance of networking when partaking in events.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>73 percent of B2B organizations say that events are better than other channels in increasing client engagement<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/carolkinseygoman\/2015\/10\/25\/why-you-are-more-successful-in-face-to-face-meetings\/#26ce42a66315\">About 90 percent<\/a> of people cite small meetings as their preferred method of communication.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>In-person meetings are better at moving prospects down the funnel with on average <a href=\"https:\/\/fitsmallbusiness.com\/business-networking-statistics\/\">40 percent<\/a> converting afterward.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/convene.com\/catalyst\/meeting-event-statistics\/\">Over 90 percent<\/a> of senior level managers believe that meeting face to face is a vital component in closing a sale.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/convene.com\/catalyst\/meeting-event-statistics\/\">Almost 100 percent<\/a> (96 percent) of those who own small businesses see a positive return on investment when attending in-person meetings.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[wbcr_snippet id=&#8221;921&#8243;]<\/p>\n<h2>Buying Power<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"http:\/\/www.excaliburexhibits.com\/blog\/7-trade-show-statistics-mean\/\">Almost 50 percent<\/a> of tradeshow attendees are looking to make a purchase.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>About half (<a href=\"https:\/\/www.spingo.com\/blog\/post\/20-powerful-stats-on-the-value-of-trade-shows-and-expos\">51 percent<\/a>) will ask a salesperson to make a presentation at their company after an exhibition.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"http:\/\/www.excaliburexhibits.com\/blog\/7-trade-show-statistics-mean\/\">82 percent<\/a> of attendees have the power to make a purchase with almost 1 out of 2 attendees being a member of the executive team or upper management<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.aventri.com\/blog\/23-event-marketing-statistics-you-need-to-know\">65 percent<\/a> of survey respondents agree that tradeshows and events can help them understand a product or a company&#8217;s offerings.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Tradeshow Exhibit Space<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Tradeshow attendees will spend on average <a href=\"http:\/\/www.excaliburexhibits.com\/blog\/7-trade-show-statistics-mean\/\">about 9 hours<\/a> in the exhibit hall over the course of a show.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>In the US, Nevada is the state with the <a href=\"https:\/\/www.statista.com\/statistics\/311869\/states-with-the-most-exhibition-space-us\/\">largest amount of exhibition space<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Tradeshow &amp; Event Travel<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Over half (<a href=\"http:\/\/www.excaliburexhibits.com\/blog\/7-trade-show-statistics-mean\/\">56 percent<\/a>) of attendees have gone over 400 miles to partake in the show.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1010 size-full\" src=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow2.png\" alt=\"shopPOPdisplays graphic saying &quot;56 percent have traveled 400 miles or more to attend a show.&quot;\" width=\"624\" height=\"325\" srcset=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow2.png 624w, https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow2-300x156.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/agencyea.com\/thoughts\/2019-experiential-marketing-trend-report\/?utm_source=EventMarketer&amp;utm_medium=Partner_Content\">82 percent<\/a> of those surveyed cite that location plays an important role in their attendance.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>For <a href=\"https:\/\/fitsmallbusiness.com\/business-networking-statistics\/\">every dollar<\/a> a company invests in business travel, companies can expect to see $12.50 on average in return.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Marketer&#8217;s Views on Exhibiting<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/splashthat.com\/resources\/event-marketing-evolution-hbr-report\/\">52 percent<\/a> of marketers believe tradeshows and events to be the most effective marketing strategy.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/blog.bizzabo.com\/event-marketing-statistics#top-statistics\">84 percent<\/a> of executives consider tradeshows to be a driving force in their success.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>About <a href=\"https:\/\/blog.bizzabo.com\/event-marketing-statistics#top-statistics\">55 percent<\/a> of B2B marketers are making a considerable investment in events and tradeshows, accounting for 21 percent of their budget.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\">54 percent<\/a> of organizations are planning more events this year.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/event-industry-trends\/\">38 percent<\/a> of event marketers anticipate their budget increasing in the coming year.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>About <a href=\"http:\/\/www.bizactions.com\/the-intrinsic-yet-tangible-value-of-trade-shows-for-increased-sales\/\">65 percent<\/a> of companies that exhibit do so to meet their current clients.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Companies spend about $24 billion on exhibiting at tradeshows.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.cvent.com\/en\/resource\/cvents-2nd-annual-global-event-industry-benchmarks-study?cid=7011N000000fhflQAA&amp;_bt=286837893799&amp;_bk=event%20marketing%20statistics&amp;_bm=e&amp;_bn=g&amp;_bg=66345372908&amp;gclid=EAIaIQobChMI3_Lf9fza5AIVDJ6fCh0BkwmrEAAYASAAEgJj3vD_BwE\">About 8 out of 10 event planners<\/a> think meetings are a great way to accomplish their business goals.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Event Planning<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.cvent.com\/en\/resource\/cvents-2nd-annual-global-event-industry-benchmarks-study?cid=7011N000000fhflQAA&amp;_bt=286837893799&amp;_bk=event%20marketing%20statistics&amp;_bm=e&amp;_bn=g&amp;_bg=66345372908&amp;gclid=EAIaIQobChMI3_Lf9fza5AIVDJ6fCh0BkwmrEAAYASAAEgJj3vD_BwE\">About 20 percent<\/a> of planners thought planning the event budget was the most difficult aspect to their role.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.cvent.com\/en\/resource\/cvents-2nd-annual-global-event-industry-benchmarks-study?cid=7011N000000fhflQAA&amp;_bt=286837893799&amp;_bk=event%20marketing%20statistics&amp;_bm=e&amp;_bn=g&amp;_bg=66345372908&amp;gclid=EAIaIQobChMI3_Lf9fza5AIVDJ6fCh0BkwmrEAAYASAAEgJj3vD_BwE\">About 40 percent<\/a> of organizers said that creating the agenda and content surrounding the event was the most time-consuming aspect of their jobs.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>There were <a href=\"https:\/\/convene.com\/catalyst\/meeting-event-statistics\/\">over 5,200<\/a> events &amp; meetings every day on average in 2016.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Event Promotion<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.eventmanagerblog.com\/social-media-events\">89 percent<\/a> of survey respondents use social media channels to engage with followers prior to an event.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The most popular social media platform is Facebook (<a href=\"https:\/\/www.eventmanagerblog.com\/social-media-events\">88 percent<\/a>) and according to <a href=\"https:\/\/www.eventmanagerblog.com\/social-media-events\">52 percent<\/a> of event planners, this is the best social channel to promote events.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\">1 out of 4 ticket sales<\/a> or registrations are coming from social channels.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Most of an event marketer&#8217;s budget is allocated to marketing and promotion (<a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\">43 percent<\/a>) and <a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/event-industry-trends\/\">41 percent<\/a> of marketers anticipate this budget growing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/event-industry-trends\/\">56 percent<\/a> of event marketers find that reaching out to new attendees is the most challenging aspect of their job.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>There are numerous ways to promote an event. Consider the following strategies:\n<ul style=\"list-style-type: circle;\">\n<li><a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/event-industry-trends\/\">63 percent<\/a> of marketers agree that referrals or word-of-mouth marketing is the most effective strategy when promoting an event.<\/li>\n<li>49 percent of marketers rely primarily on social to drive traffic to their event.<\/li>\n<li>38 percent of marketers cite email marketing as the best way to promote an event.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Event Engagement<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.cvent.com\/en\/resource\/cvents-2nd-annual-global-event-industry-benchmarks-study?cid=7011N000000fhflQAA&amp;_bt=286837893799&amp;_bk=event%20marketing%20statistics&amp;_bm=e&amp;_bn=g&amp;_bg=66345372908&amp;gclid=EAIaIQobChMI3_Lf9fza5AIVDJ6fCh0BkwmrEAAYASAAEgJj3vD_BwE\">19 percent<\/a> of event organizers are utilizing second screens during presentations &#8211; Users can watch the presentation from their smartphone or tablet.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.cvent.com\/en\/resource\/cvents-2nd-annual-global-event-industry-benchmarks-study?cid=7011N000000fhflQAA&amp;_bt=286837893799&amp;_bk=event%20marketing%20statistics&amp;_bm=e&amp;_bn=g&amp;_bg=66345372908&amp;gclid=EAIaIQobChMI3_Lf9fza5AIVDJ6fCh0BkwmrEAAYASAAEgJj3vD_BwE\">37 percent<\/a> of organizers noted that networking and messaging were the best ways to keep attendees engaged.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Event Follow-Up<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/lead-generation-and-management-82291\">68 percent<\/a> of B2B marketers say that events are the leading cause of lead generation for their organization. 73 percent agree that case studies are what turn these leads into customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1012 size-full\" src=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow3.png\" alt=\"shopPOPdisplays graphic saying &quot;68 percent agree that events drive the highest number of leads across campaigns.&quot;\" width=\"624\" height=\"275\" srcset=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow3.png 624w, https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow3-300x132.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Many marketers could improve their follow-up with attendees. Only <a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/event-industry-trends\/\">36 percent<\/a> of marketers are monitoring their social profiles for feedback during or after an event.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.cvent.com\/en\/resource\/cvents-2nd-annual-global-event-industry-benchmarks-study?cid=7011N000000fhflQAA&amp;_bt=286837893799&amp;_bk=event%20marketing%20statistics&amp;_bm=e&amp;_bn=g&amp;_bg=66345372908&amp;gclid=EAIaIQobChMI3_Lf9fza5AIVDJ6fCh0BkwmrEAAYASAAEgJj3vD_BwE\">69 percent<\/a> of organizations are using digital channels to collect feedback from attendees. However, 10 percent do not have a process in place to collect feedback.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>On average, between <a href=\"https:\/\/fitsmallbusiness.com\/business-networking-statistics\/\">5 &#8211; 20 percent<\/a> of tradeshow prospects eventually become clients, so it is important to follow up.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Marketing is changing with the emergence of digital channels and new platforms for users to engage on. However, the trends show that the value of events and in-person meetings is growing despite emerging technologies. In a more connected world, it is more important than ever to foster these connections to deepen relationships between your clients and your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tradeshow and corporate events offer a wide range of benefits for organizations. Sales teams can connect with clients and prospects to create real relationships. Your company can use panels and informational sessions to establish itself as a thought leader. Additionally, you can better explain the benefits of your products at a fraction of the cost. &hellip; <a href=\"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Ultimate List of Event and Tradeshow Statistics<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate List of Event and Tradeshow Statistics | shopPOPdisplays<\/title>\n<meta name=\"description\" content=\"Tradeshows &amp; events are a great way to interact with customers and showcase your product offerings. We\u2019ve put together a list of trends and statistics you need to know for successful tradeshow marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate List of Event and Tradeshow Statistics | shopPOPdisplays\" \/>\n<meta property=\"og:description\" content=\"Tradeshows &amp; events are a great way to interact with customers and showcase your product offerings. We\u2019ve put together a list of trends and statistics you need to know for successful tradeshow marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"shopPOPdisplays\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-23T15:59:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T20:38:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow1.png\" \/>\n<meta name=\"author\" content=\"Marla_Bracco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marla_Bracco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/\",\"url\":\"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/\",\"name\":\"The Ultimate List of Event and Tradeshow Statistics | shopPOPdisplays\",\"isPartOf\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#website\"},\"datePublished\":\"2019-09-23T15:59:17+00:00\",\"dateModified\":\"2024-02-12T20:38:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#\/schema\/person\/14384968d60ee84b8a4c263fedef408b\"},\"description\":\"Tradeshows & events are a great way to interact with customers and showcase your product offerings. We\u2019ve put together a list of trends and statistics you need to know for successful tradeshow marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shoppopdisplays.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ultimate List of Event and Tradeshow Statistics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#website\",\"url\":\"https:\/\/www.shoppopdisplays.com\/blog\/\",\"name\":\"shopPOPdisplays\",\"description\":\"ShopPop Displays Blog - Tips &amp; Tricks for Retail Store Displays\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shoppopdisplays.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#\/schema\/person\/14384968d60ee84b8a4c263fedef408b\",\"name\":\"Marla_Bracco\",\"url\":\"https:\/\/www.shoppopdisplays.com\/blog\/author\/marla_bracco\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ultimate List of Event and Tradeshow Statistics | shopPOPdisplays","description":"Tradeshows & events are a great way to interact with customers and showcase your product offerings. We\u2019ve put together a list of trends and statistics you need to know for successful tradeshow marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/","og_locale":"en_US","og_type":"article","og_title":"The Ultimate List of Event and Tradeshow Statistics | shopPOPdisplays","og_description":"Tradeshows & events are a great way to interact with customers and showcase your product offerings. We\u2019ve put together a list of trends and statistics you need to know for successful tradeshow marketing.","og_url":"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/","og_site_name":"shopPOPdisplays","article_published_time":"2019-09-23T15:59:17+00:00","article_modified_time":"2024-02-12T20:38:56+00:00","og_image":[{"url":"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2019\/09\/tradeshow1.png"}],"author":"Marla_Bracco","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marla_Bracco","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/","url":"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/","name":"The Ultimate List of Event and Tradeshow Statistics | shopPOPdisplays","isPartOf":{"@id":"https:\/\/www.shoppopdisplays.com\/blog\/#website"},"datePublished":"2019-09-23T15:59:17+00:00","dateModified":"2024-02-12T20:38:56+00:00","author":{"@id":"https:\/\/www.shoppopdisplays.com\/blog\/#\/schema\/person\/14384968d60ee84b8a4c263fedef408b"},"description":"Tradeshows & events are a great way to interact with customers and showcase your product offerings. We\u2019ve put together a list of trends and statistics you need to know for successful tradeshow marketing.","breadcrumb":{"@id":"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.shoppopdisplays.com\/blog\/2019\/09\/23\/the-ultimate-list-of-event-and-tradeshow-statistics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shoppopdisplays.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Ultimate List of Event and Tradeshow Statistics"}]},{"@type":"WebSite","@id":"https:\/\/www.shoppopdisplays.com\/blog\/#website","url":"https:\/\/www.shoppopdisplays.com\/blog\/","name":"shopPOPdisplays","description":"ShopPop Displays Blog - Tips &amp; Tricks for Retail Store Displays","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shoppopdisplays.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.shoppopdisplays.com\/blog\/#\/schema\/person\/14384968d60ee84b8a4c263fedef408b","name":"Marla_Bracco","url":"https:\/\/www.shoppopdisplays.com\/blog\/author\/marla_bracco\/"}]}},"_links":{"self":[{"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/999"}],"collection":[{"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/comments?post=999"}],"version-history":[{"count":22,"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/999\/revisions"}],"predecessor-version":[{"id":3883,"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/posts\/999\/revisions\/3883"}],"wp:attachment":[{"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/media?parent=999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/categories?post=999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shoppopdisplays.com\/blog\/wp-json\/wp\/v2\/tags?post=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}