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The importance of how to display products at a tradeshow is as imperative as ever. The US tradeshow market has surpassed pre-pandemic earnings with $15.78 billion in 2024, and it\u2019s expected to keep growing.<\/p>\n
Tradeshows are key to launching products, networking, making deals, hosting media briefings, and more for your business. As such, you want a tradeshow booth to be an eye-catching, engaging, and informative space to showcase your products and services.<\/p>\n
In this post, we\u2019ll share tips and best practices on how to display products at a tradeshow.<\/p>\n
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There are different types of booths at tradeshows, and what you choose can impact how you display products:<\/p>\n
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Inline booths especially benefit from utilizing vertical space. Shelving and other vertical displays help maximize a smaller footprint without taking up precious floor space. Items should be placed at eye level or higher for maximum visibility. Vertical displays, such as shelving<\/a> and pedestals<\/a>, draw the eye upwards and creates the illusion of a larger space. And don\u2019t forget about signage. Vertical space can be used to promote your brand, logo, product images, and featured show specials. Consider custom backdrops<\/a>, banners<\/a>, and signage<\/a>.<\/p>\n Attendees at tradeshows cover a lot of ground while looking for great deals and unique finds. Here are 5 tips for displaying your products to attract sales.<\/p>\n High-quality graphics help your booth be seen\u2014up close and from far away. For example, large backdrops<\/a> that can be viewed and read from a distance help your company stand out on the crowded expo floor. Floor standing flags<\/a> and fabric displays with frame<\/a> on the perimeter of your booth can describe your products and services. Custom table covers<\/a> and table runners<\/a> can also be customized to broadcast your brand to attendees.<\/p>\n Booth space is limited in a tradeshow. Tabletop space is valuable real estate, but you can extend it and make it work with displays such as acrylic risers<\/a> and shelves. Flat-packed display shelving<\/a> is easy to transport and assemble to create even more space in your booth.<\/p>\n <\/p>\n Displays that do double duty as organizers can help keep a booth clean and uncluttered. Keep business cards, brochures, and other marketing material handy by placing in literature holders<\/a> on a table. Speaking of tables, a custom printed table cover<\/a> will hide extra products and personal items stashed under a table.<\/p>\n Lighting is another useful strategy for showing off your products. Focused task lighting puts featured products in the spotlight. Illuminated displays, such as lighted display cases<\/a> and lighted pedestals<\/a>, also highlight merchandise. For the booth itself, backlit displays bring the drama, but even a set of string lights can add warmth to a cold convention hall environment.<\/p>\n Directly engaging with your customers is a main reason for participating in a tradeshow. There are many ways you can interact with customers: prop a tablet on a tablet stand or utilize a mobile digital screen<\/a> to play videos showing product demos or company history; create a pop-up charging station for attendees and visitors to the booth; provide a product sample that people can try out, or offer product demos at regular intervals during the show. Even a game counts to engage people (prizes can be branded swag, such as water bottles, reusable bags, etc).<\/p>\n From simple stock to entirely tailored touches, shopPOPdisplays<\/a> can provide everything you need for tradeshow displays.<\/p>\n Looking for more on how to display products at a tradeshow? Browse our acrylic risers and display banners at shopPOPdisplays<\/a>. Our experts can help you find the right products to maximize your booth. Contact us<\/a> today to learn more.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"5 Quick Tips for Displaying Products<\/strong><\/h2>\n
Use Banners to Attract Booth Traffic<\/strong><\/h3>\n
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<\/p>\nUse Acrylic Risers and Shelves to Maximize Space<\/strong><\/h3>\n
![\"Three](\"https:\/\/www.shoppopdisplays.com\/mm5\/graphics\/00000001\/10963_1_520x520.png\")
<\/p>\nUse Organizers to Create Neat and Tidy Displays<\/strong><\/h3>\n
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<\/p>\nUse LED Lights to Draw Customers to Your Booth<\/strong><\/h3>\n
![\"White](\"https:\/\/www.shoppopdisplays.com\/mm5\/graphics\/00000001\/IMG_9480-9455_Comparison_Full_520x520.jpg\")
<\/p>\nUse Interactive Displays to Engage Attendees<\/strong><\/h3>\n
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<\/p>\nTradeshow Displays with shopPOPdisplays<\/strong><\/h2>\n