![\"Point](\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2024\/01\/Your-Guide-to-a-Point-of-Sale-Retail-Display-photo.jpg\")
<\/p>\n<\/p>\n
<\/p>\n
Don\u2019t leave money on the table. Or, in the case of retail, on the counter. Enlist the power of point-of-sale retail displays to help increase sales. These displays are highly visible, and when placed in high-traffic areas, such as the checkout or service counter they can easily capture a customer\u2019s interest. Perfect for new products, seasonal selections, special promotions, cross-selling opportunities, and more, point-of-sale retail displays are a simple solution for increasing revenue from impulse purchases. Here\u2019s what you need to know.<\/span><\/p>\n <\/p>\n Also called a <\/span>point-of-purchase display<\/span><\/a>, a point-of-sale retail display promotes products at, or near, the checkout or service counter. There are different types of point-of-sale displays but they all shine a light on new products, special promotions, seasonal offerings, or impulse items. They may be supplied and maintained by the manufacturer of the product or designed and maintained by retail store personnel. They can be free-standing units, placed on counters, or hung on a wall, and they can be created from different materials, from corrugated cardboard to wood to acrylic. They can also be custom-made for the product they are displaying (shape, size, branding, etc.)<\/span><\/p>\n Point-of-sale retail displays are an important tool in driving impulse purchases. Consumers make an average of three <\/span>impulse purchases<\/span><\/a> every week, spending $5,400 on them per year. Make impulse buys a priority with an eye-catching, point-of-sale retail display in a high-traffic area. Whether it is a free-standing display or a countertop display, it just makes sense to rely on point-of-sale retail displays to increase sales.<\/span><\/p>\n There are many types of point-of-sale displays, including <\/span>counter top displays<\/span><\/a>, <\/span>dump bins<\/span><\/a>, <\/span>acrylic risers<\/span><\/a>, and even <\/span>signage<\/span><\/a> and shelf talkers. At shopPOPdisplays, we proudly carry a wide variety of stock and custom <\/span>displays and signage for the retail industry<\/span><\/a>. Here are a few examples of products that can be used for effective point-of-sale retail displays.\u00a0<\/span><\/p>\n Whether placed at the checkout or on top of a jewelry case or customer service desk, <\/span>counter top displays<\/span><\/a> have the advantage of being positioned at hand and eye level. Customers can easily see, access, and, if necessary, ask questions about those items making brisk work of making a sale.\u00a0\u00a0<\/span><\/p>\n Perfect for bulk items, retail dump bins<\/a> spur impulse purchases by increasing the product\u2019s visibility. An <\/span>acrylic 5-sided box<\/span><\/a> can hold holiday-themed plushies for last-minute gift-giving or skeins of yarn in discontinued colors that you want to move. Dump bins can also help with cross-selling. A <\/span>floor-standing dump bin<\/span><\/a> can hold chips and snacks near a beverage cooler in the checkout line.\u00a0<\/span><\/p>\n Custom signage that matches your store\u2019s aesthetic makes a connection with your customers that helps drive sales. For example, <\/span>counter mats<\/span><\/a> are a cost-effective and space-saving tool for point-of-sale promotions. They can also help sell additional services like loyalty membership cards. <\/span>Counter top signs<\/span><\/a> help promote current or upcoming specials to call attention to products and services that customers may not realize you offer. Pro tip: Make sure to use pops of color in your signage to grab a consumer\u2019s attention in a crowded checkout line.<\/span><\/p>\n An easy way to display prices, labels, and other product details is using <\/span>acrylic shelf talkers<\/span><\/a>. Whether you simply want to identify candy at checkout or call attention to sale prices or new items, versatile shelf talkers can be placed on shelves, counters, or display fixtures to bring attention to your merchandise.<\/span><\/p>\n Here are five considerations for creating your point-of-sale retail displays.\u00a0<\/span><\/p>\n Why is the product being displayed: Is the product new or trendy? Are you trying to reduce inventory on end-of-season items? Do you want to promote a special buy, such as BOGO or Limited Time pricing? Start by thinking about why you want to highlight the product.\u00a0<\/span><\/p>\n Create a point-of-sale retail display that speaks and communicates clearly to <\/span>your<\/span><\/i> customers. Think about what will catch their attention. A retiree may require larger print in signage. Spa patrons may want a more relaxed experience (and therefore, less clutter) while browsing. Also consider aesthetics, such as color, and how much product info you want to share (name, description, price, etc.).\u00a0<\/span><\/p>\n Your main message should be at eye level. Whether the product is \u201cNew!\u201d or \u201c50% off!\u201d you want the customer to see it front and center. You also want them to be able to access items easily. You want them to be able to pick up and look at the product, and hopefully buy it.<\/span><\/p>\n Never miss an opportunity to <\/span>cross-merchandise<\/span><\/a>, also known as cross-sell. A <\/span>countertop display case<\/span><\/a> on a display cabinet of luxury sunglasses can hold glass cases; a <\/span>floor-standing display<\/span><\/a> at a hair salon\u2019s checkout area can hold shampoos, styling products, and accessories.\u00a0<\/span><\/p>\n Create a strong sensory experience by creating a store-within-a-store feeling. This works particularly well with licensed products or seasonal items. Use logos, brand colors, or even pure volume of product to make the display cohesive.\u00a0<\/span><\/p>\n Impress your customers with well-made, durable acrylic point-of-sale retail displays. We have a wide variety of in-stock or custom displays. Let us know how we can help at <\/span>shopPOPdisplays. <\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"What is a Point-of-Sale Retail Display?<\/b><\/h2>\n
Why are Point of Sale Displays Important?<\/b>\u00a0<\/span><\/h2>\n
Types of Point-of-Sale Displays<\/b><\/h2>\n
Countertop displays<\/b><\/h3>\n
Dump Bins<\/b><\/h3>\n
Signs<\/b><\/h3>\n
Shelf Talkers<\/b><\/h3>\n
5 Point-of-Sale Retail Display Tips<\/b><\/h2>\n
1. Define Your Goal.<\/b>\u00a0<\/span><\/h3>\n
2. Understand Your Target Customer.<\/b>\u00a0<\/span><\/h3>\n
\u00a03. Consider Accessibility<\/b>.\u00a0<\/span><\/h3>\n
4. Cross-Merchandise.<\/b>\u00a0<\/span><\/h3>\n
5. Make it Immersive.<\/b>\u00a0<\/span><\/h3>\n