{"id":2521,"date":"2022-04-19T18:15:26","date_gmt":"2022-04-19T18:15:26","guid":{"rendered":"https:\/\/www.shoppopdisplays.com\/blog\/?p=2521"},"modified":"2022-10-10T20:23:17","modified_gmt":"2022-10-10T20:23:17","slug":"how-to-incorporate-pantones-color-of-the-year-2022-very-peri-into-your-retail-displays","status":"publish","type":"post","link":"https:\/\/www.shoppopdisplays.com\/blog\/2022\/04\/19\/how-to-incorporate-pantones-color-of-the-year-2022-very-peri-into-your-retail-displays\/","title":{"rendered":"How-To Incorporate Pantone\u2019s Color of the Year 2022 (Very Peri) Into Your Retail Displays"},"content":{"rendered":"

Every December since 1999, Pantone\u00ae – the expert, authority, and industry standard for color profiles – has announced its \u2018Color of the Year\u2019. It\u2019s the shade that represents the current cultural mood and once declared as the \u2018It\u2019 color, gets seamlessly incorporated into everything from fashion and product designs to home decor and events, and not without good reason. Of course, easy to unify across all platforms, it also keeps things fresh and relevant, as well as helps narrow down choice overload.<\/p>\n

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For 2022, the company chose \u2018Very Peri\u2019 (17-3938), a beautiful periwinkle, which blends blue with violet-red undertones. Unlike its predecessors, it\u2019s the first shade created entirely new for the honor instead of being selected from the expansive list of existing ones already making up the Pantone\u00ae Color System. The creation of the color reflects the way the world is experiencing unprecedented transformation spurred by the pandemic and innovation and the exciting possibilities of what\u2019s to come.<\/p>\n

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What does it mean?<\/h3>\n

\u00a0<\/strong><\/p>\n

Executive Director of the Pantone\u00ae Color Institute, Leatrice Eiseman, eloquently describes Very Peri 17-3938 as displaying \u201ca spritely joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.\u201d<\/p>\n

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Blue is said to create feelings of calmness and peace and is often viewed as a reliable constant, and the violet-red undertones present in Very Peri add a sense of unexpected energy and vivaciousness that call for a fresh start. Fashion-forward InStyle<\/em><\/a> even goes as far as attributing periwinkle to helping manifestations come to fruition, saying it boosts confidence and motivation, while bringing about positive change.<\/p>\n

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The specific shade is also meant to illustrate how digital colors are interpreted in the physical world and vice versa.<\/p>\n

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Embracing the \u2018It\u2019 shade for your personal aesthetic<\/h3>\n

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Whether planning a wedding, redecorating your house, or refreshing your wardrobe, embracing periwinkle as THE shade of the moment only seems wise, as it reflects the current societal vibe and ensures relevance.<\/p>\n

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Brides who have their fingers on the pulse of what\u2019s trending are already intending to use the color for their bridesmaids\u2019 dresses, bouquets and photo backdrops<\/strong><\/a> this year. Another option is using customized acrylic boxes<\/strong><\/a> and acrylic block risers<\/strong><\/a> in \u2018Very Peri\u2019 as part of the centerpieces. Ideally, it\u2019ll create peacefulness through the stress of planning, while evoking excitement around the big day.<\/p>\n

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Good Housekeeping <\/em>recently named \u2018Very Peri\u2019 as the first out of 15 top paint colors to \u201ckeep on your radar\u201d – it makes a bold accent color against neutral walls and looks so interesting on the ceiling. Too daring? Alternatively, you can sprinkle it more subtly throughout the home in the form of vases, throw pillows, and bedding that gets replaced seasonally or say when the 2023 color gets announced. Or highlight your collectibles on a periwinkle display pedestal<\/strong><\/a> – the shade will surely grab the attention of any guests and spark conversations.<\/p>\n

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Fashion is an obvious way to foray into periwinkle as well. Designers look to mood-shaping authorities like Pantone\u00ae for cues when creating their palettes, which means the color is likely to show up more on runways and big box retailers as 2022 marches on. Periwinkle handbags and shoes add a fresh pop of color to beige and neutral outfits, while a periwinkle dress creates a fun statement without being overly bold.<\/p>\n

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How to apply Very Peri in business<\/h3>\n

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When it comes to business and branding, the psychology of color is undoubtedly important, having an impact on how your company is perceived. In fact, when making snap judgments about a product, 60%-90% of that subconscious process is purely centered around color (financesonline<\/em>)<\/a>. So, it is certainly something to consider when creating your logo, advertisements, packaging, and displays. Afterall, where would Tiffany & Co.\u00ae be without iconic Pantone\u00ae Tiffany\u00ae Blue1837?<\/p>\n

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Ever-savvy Microsoft has already incorporated \u2018Very Peri\u2019 into PowerPoint slide themes and Windows wallpapers, while brick-and mortar-retailers can benefit from using it in their seasonal and custom POP displays<\/strong><\/a>. A retail window featuring periwinkle has the potential to draw the customer in store, while an endcap display embracing the shade can make the brand seem relevant and dependable yet inviting.<\/p>\n

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The expert in custom digital UV printing<\/strong><\/a>, shopPOPdisplays<\/strong> works with brands to create acrylic and wood displays that look professional and striking, meeting every unique need and delivering imagery that stands out for its high-quality colors. The process uses ultraviolet lights to cure ink as printed, creating the sharpest imagery every time. So, if you\u2019re thinking of refreshing marketing materials with Very Peri in mind for competitive edge, you know where to turn.<\/p>\n

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Complementary colors<\/strong><\/h3>\n

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Unsure what shades will complement \u2018Very Peri\u2019 in your displays? Pantone\u00ae created four carefully curated, playfully named palettes featuring the shade – each conveys a unique mood and simultaneously proves the color\u2019s versatility.<\/p>\n

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\u2018Balancing Act\u2019 includes both warm and cool tones that are lively and inviting, including Elderberry 17-1605, Muted Clay 16-1330, and Dried Moss 14-0626.<\/p>\n

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\u2018Wellspring\u2019 focuses on Very Peri\u2019s compatibility with earthy greens, namely Treetop 18-0135.<\/p>\n

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\u2018The Star of the Show\u2019 allows Very Peri to add juxtaposition to soft neutrals, like White Sand 13-0002 and Deep Taupe 18-1312.<\/p>\n

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\u2018Amusements\u2019 is spontaneous and fun. As part of the range, \u2018Very Peri\u2019 only adds to the whimsical boldness of shades like Pink Flambe 18-2133 and Tawny Orange 17-1341.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every December since 1999, Pantone\u00ae – the expert, authority, and industry standard for color profiles – has announced its \u2018Color of the Year\u2019. It\u2019s the shade that represents the current cultural mood and once declared as the \u2018It\u2019 color, gets seamlessly incorporated into everything from fashion and product designs to home decor and events, and … Continue reading How-To Incorporate Pantone\u2019s Color of the Year 2022 (Very Peri) Into Your Retail Displays<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[190,188,187,191,185,192,189,186],"yoast_head":"\nHow-To Incorporate Pantone\u2019s Color of the Year 2022 (Very Peri) Into Your Retail Displays | shopPOPdisplays<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shoppopdisplays.com\/blog\/2022\/04\/19\/how-to-incorporate-pantones-color-of-the-year-2022-very-peri-into-your-retail-displays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How-To Incorporate Pantone\u2019s Color of the Year 2022 (Very Peri) Into Your Retail Displays | shopPOPdisplays\" \/>\n<meta property=\"og:description\" content=\"Every December since 1999, Pantone\u00ae – the expert, authority, and industry standard for color profiles – has announced its \u2018Color of the Year\u2019. 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