{"id":1860,"date":"2020-12-16T21:03:31","date_gmt":"2020-12-16T21:03:31","guid":{"rendered":"https:\/\/www.shoppopdisplays.com\/blog\/?p=1860"},"modified":"2021-04-01T21:13:21","modified_gmt":"2021-04-01T21:13:21","slug":"point-of-sale-statistics-that-will-make-you-more-money","status":"publish","type":"post","link":"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/","title":{"rendered":"Point-of-sale statistics that will make you more money"},"content":{"rendered":"<p>The point of purchase (POP, also known as point of sale) in your store\u2014be it a register staffed by a salesperson or self-checkout\u2014is a space with unlimited potential for incremental sales. People are drawn to pick up \u201cone last thing\u201d as they wait in line or run their goods by the scanner. In fact, most can\u2019t resist. Keep these retail statistics in mind as you refresh your store displays for the new year.<\/p>\n<p><!--more--><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"198\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1861 aligncenter\" src=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2021\/04\/graph1-POPstats.png\" alt=\"\" width=\"220\" height=\"192\" \/>55% of people make impulse purchases before leaving a store<\/p>\n<p>&nbsp;<\/td>\n<td width=\"521\"><strong>Impulse buys are big business<\/strong><\/p>\n<p>Consumers are <a href=\"https:\/\/servicechannel.com\/go\/retail-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">3x more likely<\/a> to add impulse items to their purchase when shopping in-store vs. shopping online, and 40% of in-store shopping trips result in three items being purchased on impulse. In <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/In-Store-vs-Online-Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">fact<\/a>, 78% of men and 89% of women sometimes or always add additional items to their cart when shopping in-store. Even when shoppers are stopping in to pick up something they\u2019ve already purchased online, 55% of them will <a href=\"https:\/\/www.sensormatic.com\/resources\/pr\/2020\/consumer-shopping-trends-survey-2020\" target=\"_blank\" rel=\"noopener noreferrer\">make an impulse purchase<\/a> before leaving. Using the moment of checkout to increase in-store sales is good business. Make impulse buys easy for them with thoughtful, eye-catching point of purchase (POP) retail displays.<\/p>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td width=\"198\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1862 aligncenter\" src=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2021\/04\/graph2-POPstats.png\" alt=\"\" width=\"148\" height=\"84\" \/><\/p>\n<p style=\"text-align: center;\">people will use e-wallets by 2024<\/p>\n<\/td>\n<td width=\"521\"><strong>E-wallet popularity is growing<\/strong><\/p>\n<p>Though it\u2019s not everyone\u2019s preferred method of payment (yet), consumers are getting more comfortable using e-wallets to store credit cards, debit cards and loyalty cards. The <a href=\"https:\/\/www.statista.com\/outlook\/331\/100\/mobile-pos-payments\/worldwide\" target=\"_blank\" rel=\"noopener noreferrer\">transaction value<\/a> of mobile point of sale payment systems is forecast to grow at a 19.2% CAGR through 2024, with 1.8 billion people using them within the next four years. From a customer experience perspective, this means your store needs to be able to accept this type of payment because it\u2019s becoming more popular and it makes transactions easier. As part of a positive in-store shopping experience, convenience should never be underrated.<\/p>\n<p><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"198\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1863 aligncenter\" src=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2021\/04\/graph3-POPstats.png\" alt=\"\" width=\"201\" height=\"192\" \/>Social\/environmental impact\u00a0 inspires 33% of purchases<\/td>\n<td width=\"521\"><strong>Eco-friendly is everywhere<\/strong><\/p>\n<p>It should be featured in your store, too\u2014no matter what you sell. 33% of consumers now choose to buy brands based on their social and environmental impact, according to <a href=\"https:\/\/www.unilever.com\/sustainable-living\/our-strategy\/consumers-and-sustainability\/\" target=\"_blank\" rel=\"noopener noreferrer\">research<\/a> by Unilever. You can use POP retail and <a href=\"https:\/\/www.shoppopdisplays.com\/signage.html\" target=\"_blank\" rel=\"noopener noreferrer\">signage displays<\/a> in your shop to showcase sustainable products, promote conscientious ways to dispose of less sustainable materials, tell the story of your brand\u2019s commitment to community well-being, help people make informed choices, and more. Products marketed as sustainable <a href=\"https:\/\/hbr.org\/2019\/06\/research-actually-consumers-do-buy-sustainable-products\" target=\"_blank\" rel=\"noopener noreferrer\">grew 5.6 times faster<\/a> than those that were not in 2018.<\/p>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td width=\"198\">&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1864 aligncenter\" src=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2021\/04\/graph4-POPstats.png\" alt=\"\" width=\"198\" height=\"189\" \/>86% of people buy half or more of their goods in-store<\/td>\n<td width=\"521\"><strong>In-store shopping is alive and well<\/strong><\/p>\n<p>It may feel as though the entire world is turning to online shopping, but that just isn\u2019t so. 86% of consumers still buy half or more of their goods in-store, according to The State of Brick &amp; Mortar Retail <a href=\"https:\/\/servicechannel.com\/go\/retail-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">report<\/a>. And you might be surprised who\u2019s carrying on that tradition: Gen Z, the 9- to 24-year-olds (in 2021) who represent 68 million people in the U.S. They\u2019re getting tired of being always online and want to shop in-store because it gives them a tactile sensory experience and the opportunity to disconnect from social media and the digital world, Kearney research into <a href=\"https:\/\/www.de.kearney.com\/consumer-goods\/article?\/a\/how-gen-z-s-concern-with-emotional-health-fuels-retail-growth-and-failure\" target=\"_blank\" rel=\"noopener noreferrer\">retail trends<\/a> found.<\/p>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td width=\"198\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1865 aligncenter\" src=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2021\/04\/graph5-POPstats.png\" alt=\"\" width=\"169\" height=\"161\" \/><\/p>\n<p style=\"text-align: center;\">71% of spur-of-the-moment buys \u00a0\u00a0\u00a0go toward food<\/p>\n<\/td>\n<td width=\"521\"><strong>Queue them up to sell them more<\/strong><\/p>\n<p>Inevitably, we find ourselves in line when we\u2019re ready to check out in-store. Savvy retailers make that queue work for them by displaying an enticing array of products that invite last-minute purchases. You can display small, \u201cadd-on\u201d items that fit naturally with the products elsewhere in your store. Offer trial sizes that entice customers to come back for more. Or even just go with a bit of \u201cwow, what\u2019s that\u201d intrigue. Show them things they never knew they needed. And keep this in mind: the <a href=\"https:\/\/www.cnbc.com\/2018\/02\/23\/consumers-cough-up-5400-a-year-on-impulse-purchases.html\" target=\"_blank\" rel=\"noopener noreferrer\">top 3<\/a> impulse buys are food, clothing and household items. No matter the size of the space you have available, there\u2019s a way to showcase a little something more using retail displays, and <a href=\"https:\/\/www.shoppopdisplays.com\/retail-displays-and-fixtures\/dump-bins.html\" target=\"_blank\" rel=\"noopener noreferrer\">dump bins<\/a> put irresistible products at hand-height.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>On average, consumers make three <a href=\"https:\/\/www.cnbc.com\/2018\/02\/23\/consumers-cough-up-5400-a-year-on-impulse-purchases.html\" target=\"_blank\" rel=\"noopener noreferrer\">impulse purchases<\/a> every week, spending $5,400 on them per year. There\u2019s no doubt about it\u2014effective point of purchase displays boost sales. <a href=\"https:\/\/www.shoppopdisplays.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">shopPOPdisplays<\/a> offers one of the largest selections of acrylic display cases (including inventory control cases that lock), pedestals, risers, trays and organizers for retailers large and small.<\/p>\n<p>Acrylic is a great choice for merchandising products at or near the point of purchase, because it\u2019s stronger than glass, shatter-resistant, lightweight and optically clear. It can also be personalized with custom colors, printing and engraving, and because it is infinitely malleable custom designs are limited only by your imagination. Our craftspeople have put 40+ years of experience to work designing and manufacturing high-quality acrylic displays for retailers. They\u2019ll help your store and your POP displays look fantastic, whether you choose standard displays from the catalog or come up with your own fanciful designs.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The point of purchase (POP, also known as point of sale) in your store\u2014be it a register staffed by a salesperson or self-checkout\u2014is a space with unlimited potential for incremental sales. People are drawn to pick up \u201cone last thing\u201d as they wait in line or run their goods by the scanner. In fact, most &hellip; <a href=\"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Point-of-sale statistics that will make you more money<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,6,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Point-of-sale statistics that will make you more money | shopPOPdisplays<\/title>\n<meta name=\"description\" content=\"Here are 5 point of purchase stats that all retailers should keep in mind when refreshing their store in-store displays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Point-of-sale statistics that will make you more money | shopPOPdisplays\" \/>\n<meta property=\"og:description\" content=\"Here are 5 point of purchase stats that all retailers should keep in mind when refreshing their store in-store displays.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/\" \/>\n<meta property=\"og:site_name\" content=\"shopPOPdisplays\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T21:03:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-01T21:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shoppopdisplays.com\/blog\/wp-content\/uploads\/2021\/04\/graph1-POPstats.png\" \/>\n<meta name=\"author\" content=\"Alan Young\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alan Young\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/\",\"url\":\"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/\",\"name\":\"Point-of-sale statistics that will make you more money | shopPOPdisplays\",\"isPartOf\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#website\"},\"datePublished\":\"2020-12-16T21:03:31+00:00\",\"dateModified\":\"2021-04-01T21:13:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#\/schema\/person\/84926d983d2f19ef78f2a4c3f871ec7b\"},\"description\":\"Here are 5 point of purchase stats that all retailers should keep in mind when refreshing their store in-store displays.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2020\/12\/16\/point-of-sale-statistics-that-will-make-you-more-money\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shoppopdisplays.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Point-of-sale statistics that will make you more money\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#website\",\"url\":\"https:\/\/www.shoppopdisplays.com\/blog\/\",\"name\":\"shopPOPdisplays\",\"description\":\"ShopPop Displays Blog - Tips &amp; 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