{"id":1588,"date":"2021-01-27T10:06:51","date_gmt":"2021-01-27T10:06:51","guid":{"rendered":"https:\/\/www.shoppopdisplays.com\/blog\/?p=1588"},"modified":"2025-12-02T17:37:27","modified_gmt":"2025-12-02T17:37:27","slug":"5-reasons-your-in-store-retail-displays-arent-working","status":"publish","type":"post","link":"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/","title":{"rendered":"5 Reasons Your In-Store Retail Displays Aren\u2019t Working\u2014and What to do Instead"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1761984337010-7bb6969eca84?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D\" alt=\"Fashionable jacket displayed in a store window.\" \/><\/p>\n<p>How store owners choose to display products can have a great deal of influence on what sells and what doesn\u2019t, but not all retail displays perform well. Getting it right is a bit of trial and error as customer habits and preferences are sussed out. There are, however, some tried-and-true ways to fix common mistakes that dampen sales potential.<\/p>\n<h2 data-start=\"93\" data-end=\"114\"><strong data-start=\"97\" data-end=\"114\">Key Takeaways<\/strong><\/h2>\n<ul>\n<li data-start=\"118\" data-end=\"296\"><strong data-start=\"118\" data-end=\"140\">Placement matters.<\/strong> Position displays where shoppers naturally look and walk\u2014typically to the right and along a counter-clockwise path\u2014to maximize visibility and engagement.<\/li>\n<li data-start=\"299\" data-end=\"449\"><strong data-start=\"299\" data-end=\"318\">Create urgency.<\/strong> Limited-time offers and bold signage drive quicker decision-making and help shoppers notice deals they might otherwise overlook.<\/li>\n<li data-start=\"452\" data-end=\"631\"><strong data-start=\"452\" data-end=\"475\">Keep displays tidy.<\/strong> Clutter and mess instantly turn customers off. Regular straightening and the use of bins, trays, and organizers keep your displays clean and intentional.<\/li>\n<li data-start=\"634\" data-end=\"791\"><strong data-start=\"634\" data-end=\"652\">Offer variety.<\/strong> Mixing price points and complementary products encourages both upselling and impulse purchases, appealing to a wider range of customers.<\/li>\n<li data-start=\"794\" data-end=\"954\"><strong data-start=\"794\" data-end=\"817\">Refresh frequently.<\/strong> Even strong displays lose impact over time. Rotate products, update layouts, and embrace seasonal changes to keep shoppers interested.<\/li>\n<li data-start=\"957\" data-end=\"1149\"><strong data-start=\"957\" data-end=\"981\">Use the right tools.<\/strong> High-quality signage, risers, containers, and custom displays\u2014like those available from shopPOPdisplays\u2014help maintain polished, effective, sales-driving presentations.<!--more--><\/li>\n<\/ul>\n<h2>Mistake #1: Your retail displays aren&#8217;t in the right spot<\/h2>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.unsplash.com\/photo-1741992556911-19ef5f9d4726?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D\" alt=\"Retail Display in Right Spot\" width=\"3000\" height=\"2027\" \/><\/p>\n<p>Studies have shown that people turn to their right as they enter a store, then move in a counter-clockwise direction (unless they\u2019re making a beeline for a particular item). A display placed to the left of the door simply won\u2019t capture their attention, because they likely won\u2019t even see it until they\u2019ve already made their purchase and are walking out. With that in mind, sometimes something as simple as a <a href=\"https:\/\/www.shoppopdisplays.com\/signage\/poster-stands.html\">poster stand<\/a> placed in their initial sightline can make a big difference. Posters can appear straightforward, whimsical, or even elegant. They can introduce a new product, point the way to something in the store, get people excited about a sale, and more. And since they can be changed on a whim (well, a strategic whim), they\u2019re a relatively inexpensive way to add a pop of color, a brand moment, or seasonal flair in a limited amount of space.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>Mistake #2: There\u2019s no sense of urgency<\/h2>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.unsplash.com\/photo-1608076306023-e8e71b797175?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxzZWFyY2h8M3x8cmV0YWlsJTIwZGlzcGxheSUyMHN0cmF0ZWd5fGVufDB8fDB8fHww\" alt=\"Urgency \" width=\"3000\" height=\"4499\" \/><br \/>\nReams have been written about the consumer psychology behind product sales and markdowns. No matter how appealing a product is on its own, it\u2019s much more tempting when it\u2019s 15% off, and that 15% off is much more persuasive when it\u2019s only for a limited time. Use <a href=\"https:\/\/www.shoppopdisplays.com\/signage.html\">signage displays<\/a> to bring attention to products that will draw people further into the store or that you simply want to sell quickly, and don\u2019t be shy about it. Make it easy for shoppers to notice a good deal. <a href=\"https:\/\/www.statista.com\/statistics\/977905\/where-consumers-find-discounts-for-shopping-in-store\/\">Statista<\/a> reports that more than half of people look to in-store advertising and promotions for discounts or offers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>Mistake #3: Retail displays have gotten messy<\/h2>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.unsplash.com\/photo-1659894104762-4e8b7f802203?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxzZWFyY2h8MjB8fGNsdXR0ZXJlZCUyMFN0b3JlfGVufDB8fDB8fHww\" alt=\"Messy Store \" width=\"3000\" height=\"4500\" \/><\/p>\n<p>What\u2019s the number one reason people cross a store off their list once they\u2019ve visited it? It doesn\u2019t seem clean. While dirty bathrooms are the biggest culprit (ick), general disorganization also plays a role. Items on display are meant to be touched, but all that picking up and putting down can make for a messy display. Be sure someone is tasked with tidying up and cleaning all the retail displays in your store several times a day. One way to keep items looking organized in the meantime is to use <a href=\"https:\/\/www.shoppopdisplays.com\/all-retail-displays-fixtures.html?Per_Page=32&amp;Sort_By=disp_order&amp;facet_type=Box&amp;facet_type=Dump%20Bin\">bins<\/a>, trays, and other containers that make a jumble of products seem purposeful and keep them corralled.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>Mistake #4: Price points are limited<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1583167727779-915662aef3a8?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D\" alt=\"people standing in front of brown wooden table\" \/><br \/>\nThe average American <a href=\"https:\/\/www.prnewswire.com\/news-releases\/americans-increased-impulse-spending-by-18-percent-during-the-covid-19-pandemic-according-to-new-survey-commissioned-by-slickdeals-301055530.html\">spends $155.03 per month<\/a> on items they had no intention of purchasing. While displaying a single product can be visually arresting and make people stop and look, it may not entice them to actually buy. Upsell and cross-sell by featuring a variety of complementary products at different price points. The customer unlikely to fork over the money for a designer handbag, for instance, may be able to justify a wallet, phone case or keychain. Conversely, the customer who is likely to buy the handbag may also pick up a few other things from the retail display simply because they\u2019re there. <a href=\"https:\/\/www.shoppopdisplays.com\/acrylic-risers.html\">Display risers <\/a>are one way to vary the height of different types of objects to add visual interest.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>Mistake #5: Nothing has changed<\/h2>\n<p><strong><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/media.istockphoto.com\/id\/1066093222\/photo\/mannequins-at-fashion-women-boutique.webp?a=1&amp;b=1&amp;s=612x612&amp;w=0&amp;k=20&amp;c=B6RY-yXM9T_hN3H-H7K2CsVi5xA0tlAGKpuCmj9R2Xg=\" alt=\"Simple Visual Merchandising \" width=\"612\" height=\"401\" \/><br \/>\n<\/strong><\/p>\n<p>To keep people intrigued, freshen retail displays regularly\u2014change out products, update the look, put it somewhere else. Merchandising experts suggest at least twice a month for front window displays and weekly for those elsewhere in the store. Holidays and changes of season are obvious times to rotate items on display. However, you don\u2019t really need a reason, just a schedule and a little imagination.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><a href=\"https:\/\/www.shoppopdisplays.com\/?st-t=adwords&amp;vt-k=shoppopdisplays&amp;vt-mt=p&amp;gclid=EAIaIQobChMIivm99-fS7AIV-SCtBh1qIg0zEAAYASAAEgI95vD_BwE\">shopPOPdisplays<\/a> offers thousands of products to keep retail displays and signage fresh and compelling. We also provide a variety of <a href=\"https:\/\/www.shoppopdisplays.com\/acrylic-care-and-cleaning.html\">acrylic care and cleaning products<\/a> that ensure they look as good on Day 1 as Day 101. And if you don\u2019t see exactly what you need in their catalog, their experienced craftsmen can help.<br data-start=\"207\" data-end=\"210\" \/>We create high-quality custom designs in just about any shape and size you can imagine. We&#8217;ve done this for more than 40 years for big retailers like Victoria\u2019s Secret, small boutiques, and mom-and-pop shops nationwide. We build your custom display solution to your specifications, on time and within your budget.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; How store owners choose to display products can have a great deal of influence on what sells and what doesn\u2019t, but not all retail displays perform well. Getting it right is a bit of trial and error as customer habits and preferences are sussed out. There are, however, some tried-and-true ways to fix common &hellip; <a href=\"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 Reasons Your In-Store Retail Displays Aren\u2019t Working\u2014and What to do Instead<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[957,508,886,528,740,867,670,2,1072,14,1073,1071,1046,970,971,494,599,6,748,49,605,4,608],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons Your In-Store Retail Displays Aren\u2019t Working\u2014and What to do Instead | shopPOPdisplays<\/title>\n<meta name=\"description\" content=\"In this article we review five tried-and-true ways to fix common mistakes when it comes to your in-store retail displays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Your In-Store Retail Displays Aren\u2019t Working\u2014and What to do Instead | shopPOPdisplays\" \/>\n<meta property=\"og:description\" content=\"In this article we review five tried-and-true ways to fix common mistakes when it comes to your in-store retail displays.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/\" \/>\n<meta property=\"og:site_name\" content=\"shopPOPdisplays\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T10:06:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T17:37:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.unsplash.com\/photo-1761984337010-7bb6969eca84?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D\" \/>\n<meta name=\"author\" content=\"Alan Young\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alan Young\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/\",\"url\":\"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/\",\"name\":\"5 Reasons Your In-Store Retail Displays Aren\u2019t Working\u2014and What to do Instead | shopPOPdisplays\",\"isPartOf\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#website\"},\"datePublished\":\"2021-01-27T10:06:51+00:00\",\"dateModified\":\"2025-12-02T17:37:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#\/schema\/person\/84926d983d2f19ef78f2a4c3f871ec7b\"},\"description\":\"In this article we review five tried-and-true ways to fix common mistakes when it comes to your in-store retail displays.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/27\/5-reasons-your-in-store-retail-displays-arent-working\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shoppopdisplays.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Reasons Your In-Store Retail Displays Aren\u2019t Working\u2014and What to do Instead\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shoppopdisplays.com\/blog\/#website\",\"url\":\"https:\/\/www.shoppopdisplays.com\/blog\/\",\"name\":\"shopPOPdisplays\",\"description\":\"ShopPop Displays Blog - Tips &amp; 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