{"id":1478,"date":"2021-01-08T21:07:16","date_gmt":"2021-01-08T21:07:16","guid":{"rendered":"https:\/\/www.shoppopdisplays.com\/blog\/?p=1478"},"modified":"2024-02-12T20:29:28","modified_gmt":"2024-02-12T20:29:28","slug":"valentines-window-display","status":"publish","type":"post","link":"https:\/\/www.shoppopdisplays.com\/blog\/2021\/01\/08\/valentines-window-display\/","title":{"rendered":"5 Ways to Show Your Retail Window Displays Some Love for Valentine\u2019s Day"},"content":{"rendered":"

For those newly in love or others celebrating their long-time relationships, Valentine\u2019s Day brings a certain amount of pressure to get things right. Over the years, that has translated into a lot of buying activity. In fact, in 2020, the National Retail Foundation (NRF) estimated in its annual survey that consumers spent about $27.4 billion<\/a> on Valentine\u2019s Day items, in comparison to only $20.7 billion in 2019, a 32% jump!<\/p>\n

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Retailers know that lovebirds are on the look-out for that perfect gift. And let\u2019s keep in mind that even with online sales increasing, about 40% of Valentine\u2019s Day sales<\/a> still come from brick-and-mortar stores.<\/p>\n

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A Valentine\u2019s Day window display is the perfect opportunity to grab attention and help someone solve their gifting dilemma. Whether you want to take a page from some of the best in the business<\/a> or just tinker with new approaches, here are five ways retailers can show their Valentine\u2019s Day window displays some love this year.<\/p>\n

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1. Try a big, simple message<\/strong><\/h2>\n

\"Lighted<\/p>\n

Some merchandisers prioritize volume of product over messaging in their visual merchandising strategy<\/a>. For your Valentine\u2019s Day window display, ditch that thinking. Instead go\u00a0with large signage or a simple, big statement. Sometimes, a single word in large, bold lettering can do all the talking and get your customers curious enough to come inside and have a look around.<\/p>\n

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2. Use different elevations<\/strong>
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\"JewleryIf you do want to emphasize products, a Valentine\u2019s Day window display can benefit from items being at different eye levels. It forces a person to look around the space and spend more time with your brand.Use different elevations<\/p>\n

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If food is your thing, try some simple, round acrylic risers<\/a> to display different tasty confections. If it\u2019s clothes, the lack of color in an acrylic riser helps a brightly colored stack of sweaters stand out. And yes, seeing the clothes in action on a mannequin is great, too, but use the mannequin\u2019s height to display more pieces along with props and other elements to show off complementing items and other d\u00e9cor that keep people intrigued by the scene you create.<\/p>\n

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You can also use colorful product display pedestals<\/a> or soft cloth display items like the ones in this photo to give the space powerful splashes of color. Just make sure it doesn\u2019t drown out any major messaging or products you\u2019re wanting the audience to see in the display. Some of the items in this photo would work well as a prop for a mannequin to sit on. The pinks and reds may be stand-alone items, but the white and black ones can highlight bright red and pink products setting on top of them quite well.<\/p>\n

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3. Use a black backdrop<\/strong><\/h2>\n

\""Sale<\/p>\n

One reason a Valentine\u2019s Day window display may fail is because the backdrop muddles messages and drowns out products. That\u2019s why a black background\u00a0rarely lets you down.<\/p>\n

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Red or pink lettering, products and images absolutely pop into the foreground, grab attention and help you communicate clearly with the audience. These examples highlight a sale, but a black backdrop will absolutely illuminate colorful products. You don\u2019t even need words to describe the product. If it\u2019s a bestseller, the vivid visual with black behind can be noticed immediately.<\/p>\n

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4. Challenge balance and gravity<\/strong><\/h2>\n

\"\"<\/p>\n

We absolutely love food displays! That bakery that has those amazing cupcakes and Valentine\u2019s cookies has items that can make for great Valentine\u2019s Day window displays.<\/p>\n

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Try a little merchandising trick: let some items hang precariously. In this photo, the food items look as if they’ll tip. Seeing something that appears unsteady out of the corner of your eye draws upon your instincts to reach out and catch it. That\u2019s good for capturing the attention of those who pass by.<\/p>\n

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You may need to find creative ways to keep items in place, but go ahead and set up a few riser tables<\/a> and start stacking and arranging in ways that show your daring side! Sometimes items can look like they\u2019re floating or thrown or about to be caught by a mannequin, too.<\/p>\n

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5. Play with language<\/strong><\/h2>\n

\"Wood<\/p>\n

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The language of love is indeed in the air. So, why not let your Valentine\u2019s Day retail display show it. Sometimes saying something differently is all it takes to get someone\u2019s attention. It doesn\u2019t need to necessarily be a different language, but borrow from unique turns of phrase that say \u201cI love you\u201d in their own special way. Use one or several. You never know. You might have the next popular Valentine\u2019s Day saying millions of people embrace in your lexical library.<\/p>\n

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Last but not least\u2026 share it<\/strong><\/h2>\n

If you have a window display that\u2019s unique, gets people talking about your brand and has them walking in the door, share it with the world on social media. With so many of us sharing images and videos with one another, who knows where your awesome creative expression might end up? And, the move could boost online sales, too!<\/p>\n","protected":false},"excerpt":{"rendered":"

For those newly in love or others celebrating their long-time relationships, Valentine\u2019s Day brings a certain amount of pressure to get things right. Over the years, that has translated into a lot of buying activity. In fact, in 2020, the National Retail Foundation (NRF) estimated in its annual survey that consumers spent about $27.4 billion … Continue reading 5 Ways to Show Your Retail Window Displays Some Love for Valentine\u2019s Day<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n5 Ways to Show Your Retail Window Displays Some Love for Valentine\u2019s Day | shopPOPdisplays<\/title>\n<meta name=\"description\" content=\"A Valentine\u2019s Day window display is the perfect opportunity to grab attention of shppers. 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