Author: Rochelle Carter-Wilson

5 Ways to Maintain the Beauty of Your Acrylic Products

Whether you are adding a high-end look to your retail display or using one of our custom made acrylic products to showcase beloved memorabilia, it’s important to understand how to properly care for this versatile material. Acrylic is an outstandingly strong, optically clear plastic that can be used for many years if treated right, so be kind to your acrylic pieces and beautifully highlight the things you love. Listed below are some helpful tips to keep your acrylic products resilient and bright. Continue reading 5 Ways to Maintain the Beauty of Your Acrylic Products

Inspiring Customer Creativity: Garson & Shaw

Today we’re highlighting the creativity of one of our customers, Garson & Shaw. Sometimes our customers inspire us with their innovations, not the other way around. While some of our clients, large and small, approach us with barely conceived, or fully-formed visions about the displays, fixtures, or products they want us to create, at other times, we discover an image or concept that blows us away, leaving us wondering, “why didn’t we think if that?” This is one of those stories. Continue reading Inspiring Customer Creativity: Garson & Shaw

Sports Memorabilia Buying Guide

Memorabilia. Defined as “objects kept or collected because of their historical interest, especially those associated with memorable people or events.” Whether your existing or envisioned memorabilia collection will hold high-value acquisitions, deeply personal mementos that bring you joy or is a mix of both, shopPOPdisplays is launching a series for collectors and keepers on the blog.  No matter your motivation, we’re offering things to consider when collecting, along with recommendations for how you might want to display and preserve your treasures, once you amass them. Continue reading Sports Memorabilia Buying Guide

Custom Countertop Displays: What You Need To Know

In order to take advantage of all the opportunities you have to market to your audience through displays, thinking intentionally about every display location — especially custom countertop displays — is essential. Consider this: Your counters are the last place customers go before leaving your shop, the place where they’ll make any impulse purchases, based on what they see around them as they’re exiting. This means that the items you promote and showcase on your counters — whether they’re in acrylic risers or restaurant display cases — take prime store real estate and should be chosen strategically. Continue reading Custom Countertop Displays: What You Need To Know

Customer Service is About Empathy

I stumbled upon two approaches to customer service today. One was written from the perspective of a consumer. An entrepreneur speaking to sales professionals on behalf of prospects, wrote the other. Each spoke to the critical nature of empathy, defined as “the ability to understand and share the feelings of another.”
Continue reading Customer Service is About Empathy

Is Retail Dead? shopPOPdisplays Doesn’t Think So!

Is Retail Dead? Well, if you ask us, and we ofered our opinion on business.com, our answer to the question is NO. With more than 50 combined years of retail, digital and communications experience, the eCommerce team at shopPOPdisplays.com is embracing the mantle of thought-leader in the business space.
Continue reading Is Retail Dead? shopPOPdisplays Doesn’t Think So!